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View Full Version : interesting read, techpresident.com




NewEnd
05-22-2007, 11:44 PM
http://www.techpresident.com

Awesome sight, has the stats on online presence... Paul definitley has the best growth rates at the moment.


http://www.techpresident.com/node/353


The two main French candidates had very difficult styles of online engagement. Nikolas Sarkozy's campaign, the eventual winner, followed a video-heavy but also top-driven model


Royal's online strategy, by contrast, focused heavily on fostering conversation with and among supporters. In part, this was by necessity — in the primary process, she was opposed by her party's hierarchy and was frozen out of the party campaign machinery, and she adopted a web-centric strategy to bypass traditional filters and speak directly to voters.


Some specific campaign tactics backfired as well, with "e-watchmen," whose job was to monitor opposing blogs and post comments in her support, ending up alienating many bloggers and their readers by posting unsophisticated messages in large numbers — essentially, committing the sin of comment spam.

UtahApocalypse
05-22-2007, 11:49 PM
wow, we can learn allot from that. Thank you very much for this post.