View Full Version : interesting read, techpresident.com

05-22-2007, 11:44 PM

Awesome sight, has the stats on online presence... Paul definitley has the best growth rates at the moment.


The two main French candidates had very difficult styles of online engagement. Nikolas Sarkozy's campaign, the eventual winner, followed a video-heavy but also top-driven model

Royal's online strategy, by contrast, focused heavily on fostering conversation with and among supporters. In part, this was by necessity — in the primary process, she was opposed by her party's hierarchy and was frozen out of the party campaign machinery, and she adopted a web-centric strategy to bypass traditional filters and speak directly to voters.

Some specific campaign tactics backfired as well, with "e-watchmen," whose job was to monitor opposing blogs and post comments in her support, ending up alienating many bloggers and their readers by posting unsophisticated messages in large numbers — essentially, committing the sin of comment spam.

05-22-2007, 11:49 PM
wow, we can learn allot from that. Thank you very much for this post.