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View Full Version : Sound Bite Coaching For Official Campaign




Bakkhus
01-17-2008, 12:48 AM
As we all know, Dr. Paul's ideas are difficult to reduce to sound bites. But, let's face it, if the message is to get across to the largest possible audience, the official campaign really needs to start developing some efficient, strong sound bites that are friendly to the MSM and average voter. For example, when talking about Iraq, why not quote Lee Iacocca (who is revered by many Republicans) and say:

For what we have spent in Iraq, we could have instead hired 8 million teachers, 8 million police, fire, and medical support specialists; funded 25M college scholarships, and given every citizen a year of free gas and health care.

These are the kind of sound bites that can make people really "feel" the message. If you have an excellent sound bite that could benefit the official campaign or grassroots how about posting it on this thread.

scrosnoe
01-17-2008, 01:03 AM
and i want to watch them as they come in

mine suggestion is something like this - you all refine it and make it work for you ;)

Ok, let's agree to disagree on the war if we must . . .
Exactly how much are you willing to spend for it?
Are you willing to bankrupt the nation?
Because that is what we are doing!

Shall we continue to print more money and watch the value of the dollar decline
until china calls our note and game over?

Or will we stop spending ourselves into oblivion? And bring our boys home!

Ron Paul is the champion of the constitution and understands economics too -
He's never voted for a tax increase in all his years of service!

A wise man considers the cost.

RonPaulFTFW
01-17-2008, 01:13 AM
Say get rid of NO CHILD LEFT BEHIND, not the department of education.

Bakkhus
01-17-2008, 01:18 AM
Say get rid of NO CHILD LEFT BEHIND, not the department of education.

Now, come on. This is a nice short sound bite, but it isn't the kind of thing that will endear Dr. Paul to the average voter. An effective sound bite must deliver a message using concrete specifics in the shortest amount of space possible. Please take note of the effective use of emotionally driven stats in the OP.

JeffSchulman
01-17-2008, 01:42 AM
I took our ideas, compressed them to the core message, and put up a flash:
http://www.whatisliberty.com

RonPaulFTFW
01-17-2008, 02:20 AM
Now, come on. This is a nice short sound bite, but it isn't the kind of thing that will endear Dr. Paul to the average voter. An effective sound bite must deliver a message using concrete specifics in the shortest amount of space possible. Please take note of the effective use of emotionally driven stats in the OP.

Actually everybody hates no child left behind. It's easy to show it's not working, and then he can go into how the DOE just takes money from the states.

Saying end the DOE isn't good at all because most people are too stupid.

Sadly we have to code his message in terms people can understand.

seeker5
01-17-2008, 02:58 AM
Harry Browne, who ran for president as the Libertarian Party Candidate in 96 and 2000 compiled a bunch of sound-bites to use. Giving that Paul and Harry Browne probably agreed on over 90% on government, perhaps Paul can go through it and adapt to his own usages?

The book is called Liberty A-Z: 872 Libertarian Soundbites You Can Use Right Now

http://www.theadvocates.org/LPNews-LibertyA-Z.html

http://www.amazon.com/Liberty-Z-Libertarian-Soundbites-Right/dp/0975432605/ref=sr_1_1?ie=UTF8&s=books&qid=1200560261&sr=8-1

HarryBrowneLives
01-17-2008, 03:28 AM
On foriegn policy.

"...Running aroound the world deciding which countries are run by the WRONG group of thugs."

The idea behind supporting dictators that the other candidate's support:

"Apparently, my opponents support this idea that we "have to break a few eggs to make an omlete." But, they never cared about those who will have to clean up the huge piles of dirty dishes.

Harry had an awesome "canned" speech. Very Presidential and inspiring. I wish there was a youtube of him doing it. He always ended it by:


This is the country we used to have.
This is the country we should have.
And, by God, this is the country we WILL have again.

liberteebell
01-17-2008, 04:26 AM
I think the sound bite commercials need to at least start out, seeming like they have nothing at all to do with politics. Humor is always good because it gets people's attention and to me, some of the best are extremely corny. The Geico commercials are a great example of what I'm talking about.

I have not seen this commercial but yesterday, a friend told me about one she'd seen in Virginia where a race car driver is shown celebrating winning 32nd place. When asked why he wouldn't be happier with 31st, he said he was happy with 32nd. Then, a voice says, "this is what your legislature thinks about education; they're happy with 32nd place". THAT is the kind of thing that gets attention; people don't forget that.

Ever since she told me that, I've been trying to think of things RP can do along those lines and trying to think up sound bite ideas that get attention. Sorry, but as much as I love the message, people don't want an economics lesson in a commercial, sad to say.

So here's an outline of an idea I had, sparked from the commercial my friend described:

Camera pans shoes (people's legs from the knees down) mostly men, one woman. Voice says something like, "presidential candidates wear lots of different types of shoes...blah, blah, blah. Camera continues to pan, but one person is wearing flip-flops. Camera passes by flip-flops as voice continues talking. Then, sound of screeching tires, back up camera to flip-flops. Voice says, incredulously, "Flip-flops? FLIP-FLOPS?!?". Next shot is Dr. Paul's running shoes. (need something here to tie in the distance runner aspect)

Then voice says " no flip-flopping since 19XX". Want honesty and integrity in the White House? Dr. Ron Paul delivers!

I also think Dr. Paul should say, "I'm Dr. Ron Paul, I'd like your vote on (date) and I approve of this message.

Ok, so I know y'all are waaay more talented and creative than I am; I'm just trying to throw out a different paradigm and get others to run with new ideas.

Bakkhus
01-17-2008, 04:34 AM
Ok, so I know y'all are waaay more talented and creative than I am; I'm just trying to throw out a different paradigm and get others to run with new ideas.

No apologies necessary! That was a great visual idea. We need to keep that kind of brainstorming up! Thanks...

Change
01-17-2008, 07:07 AM
and i want to watch them as they come in

mine suggestion is something like this - you all refine it and make it work for you ;)

Ok, let's agree to disagree on the war if we must . . .
Exactly how much are you willing to spend for it?
Are you willing to bankrupt the nation?
Because that is what we are doing!

Shall we continue to print more money and watch the value of the dollar decline
until china calls our note and game over?

Or will we stop spending ourselves into oblivion? And bring our boys home!

Ron Paul is the champion of the constitution and understands economics too -
He's never voted for a tax increase in all his years of service!

A wise man considers the cost.

My opinion: Let's agree to disagree? Is a failure, it is war, when two parties agree to disagree and that is what we have. (after visiting DC on many occasions, that is what a politician says when they plan on doing nothing.

I would actually use that to say "While Democrats and Republicans "agree to disagree" on foreign policy and argue if the Surge is working or not in Iraq, Ron Paul is moving forward focusing on two issues that face us here at home and abroad solvency of the economy and achieving peace in the foreign policy by relying our traditional means, following our guiding document the U.S. Constitution. It's the road map to bring our troops home safely.

Change
01-17-2008, 07:31 AM
Say get rid of NO CHILD LEFT BEHIND, not the department of education. No, that would be the Democrats position, Teachers union, a better way (I know because I worked on this NO Child Left Behind)

I worked on the no child let behind, there are some good piece in that so I would say Ron Paul hits it right on when he said....

Once Republicans stood for getting rid of the Department of Education and I am sure many parents have felt the same way on occasion, the least we could do is following the National Defense Education Act President Eisenhower worked so hard on to ensure local control, rather than Washington running the local school boards and selecting the reading and writing materials.

Once Republicans stood for getting rid of the Department of Education, and I am sure many parents have felt the same way, it is time to give parents informed consent and ensure special interest groups don't take over what we teach our children.

filmmaker58
01-17-2008, 09:07 AM
Change is hard, but when you're driving off of a cliff, it's a good idea to change course. Who knows, that new road just might lead to peace and prosperity.

Our brave soldiers want to serve their country, but I'm serving my country too by trying to give them the leadership they deserve.

If we had just put a 100 million dollar reward on Osama Bin Laden, He would be dead, around 5000 brave Americans would still be alive, oil would still be around $30 a barrel, and we'd have an extra couple of trillion dollars to spend at home where we need it.

We could spend the next decade, and billions of dollars fighting the drug cartels along our border with Mexico, or we could decriminalize drugs, and they would all go broke.

My opponents and most of the media tend to treat me with the same respect that they give the Constitution.

Here's a good indicator of how the economy is going. We raised 6 million in one day last December, and that was back when 6 million was worth something.

Romney says "I've read their writings". The musings of some radical nutcase is not an excuse to hijack our constitution. Besides, if you actually do read their writings, they mostly make my point for non-intervention. Romney just doesn't get it.

Lou Dobbs talks about my campaign all day, he just hasn't connected it with me yet. He'll come around.

The media and the Repulican elite don't give me much of a chance, but hopefully I still live in a country where the people still get to make that decision.

More later.

filmmaker58
01-17-2008, 09:45 AM
I love the blimp, even though normally I fight against inflation.

I'm the only candidate who will never stand for a military draft.

I'm the only candidate who will never regulate the internet.

I'm the only candidate who will fight to repeal the patriot act, the horrible "domestic terrorism act, and fight to restore Habeus Corpus.

Crickett
01-17-2008, 11:02 AM
Those are great. The one about te blimp was cool. Not me, but someone said Get rid of the IRS and replace it with reduced spending. I thought that was really good. BTW some author had a funny ting to say about RP in an article. She said something like He sticks out like a cowlick in Romney's hair, and no one seems to be able to comb him down..lol