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beachmaster
01-04-2008, 01:35 PM
Got the following in Myspace today. Unfortunately, the meetup.com address in the post is incomplete, and the message was one of those 10 generation reposts... if anyone knows of anywhere on the web to find newspaper ad artwork, please post here.

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READ and REPOST this is important~ Ron Paul
Body: We need to learn from Jefferson County that advertising in local papers works. They had 35% for Ron Paul there just by running cheap ads in local papers week after week. Our founding fathers sold the constitution via local papers with the Federalist Papers. We need to do the same.

From one of the meetups in Jefferson County.

Few people in Jefferson County read the Des Moines Register so ad buys there don't reach the rural folk hardly at all. The small local papers have very little political advertising and would love to have the business. And it is CHEAP. We had an ad in the weekly paper 8 column inches for $55 a week for 13 weeks straight. And change the ad every week. We ran larger ads in the daily paper as well. Some are at: http://ronpaul.meetup...

We did a newspaper insert printed 2 sides letter size paper - RIDICULOUSLY CHEAP way to reach 2500 people - so much cheaper than direct mail. Those mail items the campaign sends must have cost a fortune, by comparison an insert cost us $150 to reach 2500 plus $120 for photocopying or under 11 cents per household. These local orientated messages I think are way more effective than direct mail




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daniroyer
01-04-2008, 01:45 PM
Yes, someone PLEASE do this. I'm trying to run an ad in my local paper and I'm horrible at designing stuff.

BrianH
01-04-2008, 05:19 PM
The link to some of our ads is:
http://ronpaul.meetup.com/267/files/

beachmaster
01-04-2008, 06:06 PM
The link to some of our ads is:
http://ronpaul.meetup.com/267/files/

Thanks Brian! We'll be looking at them (and shopping rates here in Florida).

Any tips for getting the best ad rate/bang for the buck??

BrianH
01-04-2008, 06:19 PM
Thanks Brian! We'll be looking at them (and shopping rates here in Florida).

Any tips for getting the best ad rate/bang for the buck??

Some say fewer bigger ads are better than more smaller ads. I think regularity is key. If you have a weekly meeting - advertise it every week- many papers have free meetings sections as well. Even if it is just 3 people meeting for coffee -schedule it on the meetup calandar and make an event of it - advertise it. No-one new may show for a couple of weeks but be patient - it takes time for people to get to know there's something new going on in town. And most people are not interested to go to political meetings.

We did posters as well for public talks in the library.