PimpBlimp
01-04-2008, 12:06 PM
I found this on the dailypaul forums...
From Meetup Message Board:
"Chris Davies Posted Jan 4, 2008 at 8:17 AM
We need to learn from Jefferson County that advertising in local papers works. They had 35% for Ron Paul there just by running cheap ads in local papers week after week. Our founding fathers sold the constitution via local papers with the Federalist Papers. We need to do the same.
From one of the meetups in Jefferson County.
Few people in Jefferson County read the Des Moines Register so ad buys there don't reach the rural folk hardly at all. The small local papers have very little political advertising and would love to have the business. And it is CHEAP. We had an ad in the weekly paper 8 column inches for $55 a week for 13 weeks straight. And change the ad every week. We ran larger ads in the daily paper as well. Some are at: http://ronpaul.meetup...
We did a newspaper insert printed 2 sides letter size paper - RIDICULOUSLY CHEAP way to reach 2500 people - so much cheaper than direct mail. Those mail items the campaign sends must have cost a fortune, by comparison an insert cost us $150 to reach 2500 plus $120 for photocopying or under 11 cents per household. These local orientated messages I think are way more effective than direct mail."
This makes sense to me. A very good way to get non-internet savvy people up to date on Paul's issues is to put them in the papers. The 30 second TV ads really do nothing other than make him look like every other candidate running.
Is it too late to run a bunch of newspaper ads in New Hampshire? I know one guy dropped 85k for huge ad but did it ever run?
From Meetup Message Board:
"Chris Davies Posted Jan 4, 2008 at 8:17 AM
We need to learn from Jefferson County that advertising in local papers works. They had 35% for Ron Paul there just by running cheap ads in local papers week after week. Our founding fathers sold the constitution via local papers with the Federalist Papers. We need to do the same.
From one of the meetups in Jefferson County.
Few people in Jefferson County read the Des Moines Register so ad buys there don't reach the rural folk hardly at all. The small local papers have very little political advertising and would love to have the business. And it is CHEAP. We had an ad in the weekly paper 8 column inches for $55 a week for 13 weeks straight. And change the ad every week. We ran larger ads in the daily paper as well. Some are at: http://ronpaul.meetup...
We did a newspaper insert printed 2 sides letter size paper - RIDICULOUSLY CHEAP way to reach 2500 people - so much cheaper than direct mail. Those mail items the campaign sends must have cost a fortune, by comparison an insert cost us $150 to reach 2500 plus $120 for photocopying or under 11 cents per household. These local orientated messages I think are way more effective than direct mail."
This makes sense to me. A very good way to get non-internet savvy people up to date on Paul's issues is to put them in the papers. The 30 second TV ads really do nothing other than make him look like every other candidate running.
Is it too late to run a bunch of newspaper ads in New Hampshire? I know one guy dropped 85k for huge ad but did it ever run?