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adam1mc
01-03-2008, 02:48 PM
http://www.marketwire.com/mw/release.do?id=807063


Jan 03, 2008 15:43 ET
Oprah Helps Barack Obama Defeat Ron Paul in YouTube Popularity as Primary Approaches

BERLIN, NH--(Marketwire - January 3, 2008) - Oprah Winfrey's support of Barack Obama gave him as much if not more of a lift on YouTube as it did in the polls, with almost twice as many videos posted in December about his efforts in the first in the nation primary state as in November, reported a New Hampshire research firm. Obama captured the lead from Republican hopeful Ron Paul, who had led since August.

KDPaine and Partners, a media measurement firm, has been tracking the candidates since January in YouTube videos that mention New Hampshire, its home state and host of the first in the nation primary.

YouTube users watched videos about Paul more often though, with more than 600,000 views of his videos within seven days of being added to the site, compared to Obama's 389,000.

"Ron Paul's popularity online doesn't come from one source, but instead from many supporters who seem very video savvy," said Katie Delahaye Paine, lead researcher on the project. "But Oprah gave Obama the boost he needed. That one event brought him more videos than October and September put together."

While more than 100 videos were posted about the December 9 rally in Manchester, Obama's most-watched video was not related to the daytime television host. His holiday advertisement, run on television in the state, was viewed 157,000 times in seven days online, making it the seventh most-watched video in the study. Viewers gave the video an average rating of 4.3, out of a possible 5.0.

"You'd think the voters were sick of the ads by now, but apparently they want to see them some more," said Paine.

Despite a sharp decrease during the week of Christmas, more YouTube users watched videos from the New Hampshire primary campaigns in December. Of the top five most-watched clips, four were advertisements. The fifth was a broadcast news report about Rudy Giuliani that featured Paul supporters in the background.

Paine noted that the number of times a candidate's video is watched is likely a better sign than the number of videos posted to any site. In December, Paul's videos were watched three times as often as clips of Giuliani, Mitt Romney and Mike Huckabee combined. Hillary Clinton was the next most-watched Democrat after Obama, with her New Hampshire videos watched almost 192,000 times.

"I was surprised about Mike Huckabee," said Paine. "With all the hoopla about him in the mainstream press, we're just not seeing a lot of momentum from his New Hampshire campaign on YouTube. We'll see what happens after Iowa."

Readers can access the data behind the study at http://www.diydashboard.com, with user name youtube and password kdpaine.

itshappening
01-03-2008, 02:49 PM
Obama is such a fake, Paul owns youtube simple as that

EvilEngineer
01-03-2008, 02:51 PM
The fact that people were leaving after Oprah spoke at the rally, and didn't stick around to hear Obama, shows that their affection is not for the candidate.