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View Full Version : No need to be upset with Capital One Bowl media.




mokkan88
01-01-2008, 05:17 PM
The objective was not to get national recognition - to expect that would be too much. Not often do you hear about blimps or planes advertising unless it's Goodyear, and that's only when Goodyear is a sponsor and has an on-board camera.

The idea for the blimp was to get exposure to the hundreds of thousands who were in the area at the time. The blimp was able to do that, and it flew over some heavily populated Walt Disney World resorts (I can attest to this because I am at one of those resorts even though I wasn't outside to see the blimp) and get additional exposure. The flight plan was perfectly designed and you can bet it got some attention.