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View Full Version : Steal This Ad, Run It In IA or NH papers & I'll Pay For It!




shane2
12-23-2007, 03:45 AM
We're convinced the ad below, running in Iowa and New Hampshire before primary elections there, could unleash a flood of additional votes for Ron Paul. We've put $20K towards helping get it done and also to encourage others to explore unleashing it there on their own, too.

We all know most voters won't seriously consider any candidate that the polls and media have ranked so lowly as to supposedly be a poor contender and a waste of their vote. That is the single most formidable logjam restraining voters from more seriously considering Ron Paul. While that won't be an issue after IA & NH primaries, until then it is our greatest restraint on growth, but it's also our greatest opportunity for additional new IA & NH primary voters, too, if it's busted through right now.

The stealth strategy behind this ad is to get that target audience above, with their misconceptions about his electability, drawn into it without just passing over it as a waste of their time. Then it goes to work freeing them of those same misconceptions and finally invites them to take a look at the underdog surprise of the year; Ron Paul.

It holds real promise to become that critical leverage unleashing that huge logjam of Ron Paul interest, support, and votes, IF it is widely running in IA & NH.

If you share our enthusiasm for the potential of this strategy we also invite you to consider running it yourself in smaller or community or shopper papers there, too. (Or, printed up as a handout flier, etc.) Just change up the bottom attribution line. Try to avoid the temptation to add more or bolder references to Ron Paul at the bottom, though, so as not to have our target audience rejecting it out-of-hand before the message even gets a chance to bust through their misconceptions.

Thank you for your serious consideration to help getting this important tool unleashed and working for Ron Paul far & wide now!

Thank you everyone for your support, encouragement and especially those sharing their fine-tuning suggestions! We have a much, much better ad now from all of those who had! Special thanks to 'Question_Authority' who had a major impact revising it and Linda Lagana who polished it further before formating it and is also handling our NH media buys.

- Shane



http://www.ki4u.com/pollsad.jpg


Here's a pdf of it here, what newspapers want, shown in actual 5.75" x 6" size...
http://www.ki4u.com/pollsad.pdf

UPDATE 12/27 3:30PM:

The ad will be running in New Hampshire on the 3rd of January,
except for the Union Leader on the 4th in a special primary section;

Union Leader
Nashua Telegraph
Concord Monitor
Portsmouth Herald
Foster's Daily Democrat
Laconia Citizen
Keene Sentinel

In Iowa it will be running on Sunday or Monday, except for a couple papers on Tuesday.
Also, for DES MOINES REGISTER we have it in for both Sunday AND Monday.

AMES DAILY TRIBUNE
ATLANTIC NEWS TELEGRAPH
BOONE NEWS REPUBLICAN
BURLINGTON HAWK EYE
CARROLL DAILY TIMES HERALD
CEDAR RAPIDS GAZETTE
CENTERVILLE DAILY IOWEGIAN & AD EXPRESS
CHARLES CITY PRESS
CHEROKEE CHRONICLE TIMES
CLINTON HERALD
COUNCIL BLUFFS NONPAREIL
CRESTON NEWS ADVERTISER
DAVENPORT QUAD-CITY TIMES
DES MOINES REGISTER
DUBUQUE TELEGRAPH HERALD
ESTHERVILLE DAILY NEWS
FAIRFIELD DAILY LEDGER
FORT DODGE MESSENGER
FORT MADISON DEMOCRAT
IOWA CITY PRESS-CITIZEN
KEOKUK DAILY GATE CITY
LE MARS DAILY SENTINEL
MARSHALLTOWN TIMES REPUBLICAN
MASON CITY GLOBE GAZETTE
MT. PLEASANT NEWS
MUSCATINE JOURNAL
NEWTON DAILY NEWS
OELWEIN DAILY REGISTER
OSKALOOSA DAILY HERALD
OTTUMWA COURIER
SHENANDOAH VALLEY NEWS-TODAY
SIOUX CITY JOURNAL
SPENCER DAILY REPORTER
VINTON CEDAR VALLEY TIMES
WASHINGTON EVENING JOURNAL
WATERLOO COURIER
WEBSTER CITY DAILY FREEMAN JOURNAL

Again, If you share our enthusiasm for the potential of this strategy we also invite you to consider running it yourself in smaller or community or shopper papers there, too. Or, again, in any of the newspapers we already are, though on another day. (Or, printed up as a handout to give out, etc.) Just change up the bottom attribution line.

Go Ron Paul, the big surprise 'underdog' story of the year in less than two weeks!

We sure are going to love seeing those returns coming in and the stammering and exasperated media political pundits trying to grasp what just overwhelmed and swamped their smug arrogance; THE WILL OF THE PEOPLE!! Ron Paul deserves it and we've earned it, harvest time is upon us, let's maximize it with having gotten this ad out running as far & wide as possible before IA & NH primaries!!

- Shane

PS - All the comments below, up to post #98, were largely referencing, and making suggestions for, earlier rough draft versions of the now final ad above.

european
12-23-2007, 03:59 AM
Shane2, I salute you! :)

Ron LOL
12-23-2007, 04:03 AM
First suggestion: change "1,400 meetup groups" to "over 100,000 unpaid volunteers" or whatever the number is now.

PimpBlimp
12-23-2007, 04:08 AM
Awesome. Its perfect for the older, non-internet savvy demographic.

Mark
12-23-2007, 04:09 AM
Best papers to use:

LLepard here on the forums would know about NH papers. He's running an ad there soon in all the top ones.

People in http://operationlivefreeordie.com/ should know. they're all over NH.

Iowa? Grassroots there should know.

Links:

Most-linked-to local news sites by U.S. state

http://www.newslink.org/topstate.html

Iowa (http://www.newslink.org/ianews.html):


Des Moines: Register (http://www.newslink.org/cf/goto.cfm?g=1954) (#82)
Iowa City: Press-Citizen (http://www.newslink.org/cf/goto.cfm?g=1959) (#155)
Cedar Rapids: Gazette (http://www.newslink.org/cf/goto.cfm?g=1948) (#208)
Davenport: Quad City Times (http://www.newslink.org/cf/goto.cfm?g=1953) (#343)
Waterloo-Cedar Falls: Courier (http://www.newslink.org/cf/goto.cfm?g=1971) (#372)
New Hampshire (http://www.newslink.org/nhnews.html):


Manchester: Union Leader (http://www.newslink.org/cf/goto.cfm?g=3167) (#57)
Concord: Monitor (http://www.newslink.org/cf/goto.cfm?g=3162) (#89)
Dover: Foster's Democrat (http://www.newslink.org/cf/goto.cfm?g=3164) (#110)
Portsmouth: Herald (http://www.newslink.org/cf/goto.cfm?g=3169) (#123)
Laconia: Citizen (http://www.newslink.org/cf/goto.cfm?g=3166) (#147)


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


New Hampshire newspapers

http://www.newslink.org/nhnews.html


Iowa newspapers

http://www.newslink.org/ianews.html

shane2
12-23-2007, 04:11 AM
Shane2, I salute you! :)Thank you, european, but credit goes also to a dozen folks here on other threads this week who have been helping flesh out this project and tune-up the ad to this point.

- Shane

shane2
12-23-2007, 04:17 AM
Best papers to use:

LLepard here on the forums would know about NH papers. He's running an ad there soon in all the top ones.

People in http://operationlivefreeordie.com/ should know. they're all over NH.

Iowa? Grassroots there should know.

Links:

Most-linked-to local news sites by U.S. state

http://www.newslink.org/topstate.html


New Hampshire newspapers

http://www.newslink.org/nhnews.html


Iowa newspapers

http://www.newslink.org/ianews.html

Mark, I'd reached out to both Iowa and NH organizations yesterday.

Thanks for newspaper links.

- Shane

JohnnyWrath
12-23-2007, 04:20 AM
You are a true patriot....thank you.

Mark
12-23-2007, 04:22 AM
Mark, I'd reached out to both Iowa and NH organizations yesterday.

Thanks for newspaper links.

- Shane

1. Do you just need help in contacting the papers and getting quotes?

a. Plus, sending the ad to them?


2. My gut tells me to ask first, send after the deal, in case of bias against Ron.


3. Can you post the ad dimensions? I'm guessing a B&W ad - no color


4. Page Placement is big in terms of impact and price too.

b. Do you have an idea where in the paper you want the ad?

b1. Section - page

AceNZ
12-23-2007, 04:28 AM
The encouragement to "discover for yourself" should include a potential action. Do you want to include a website reference, or a toll-free number for people to get more info? Or maybe mention that group that's sending out RP DVDs for $0.25 each?


Some additional info that might be useful:

1. In 1975, Jimmy Carter was polling 1% and won the presidency.

2. In 1991, Clinton was polling 2% and won the presidency.

3. In 1996, Pat Buchanan won an upset victory in NH, driven in large part by his pro-life position (he received around 37% of the vote, while polling at only about 15%, although I haven't been able to find a reference to re-confirm those numbers).

4. In 1999, McCain polled at 3% and still won the NH primary.

5. In 2003, John Kerry polled at 3% and won both IA and NH.

6. In Europe, polls regularly mis-predict the results elections with candidates who are considered "extremist" by the MSM -- who often end up winning by a landslide.


Straw polls are more revealing. Ron Paul won a straw poll in NH in August with 73% of the vote, and that was well before the large campaign push that's been happening over the last few months.

shane2
12-23-2007, 04:30 AM
1. Do you just need help in contacting the papers and getting quotes?

a. Plus, sending the ad to them?


2. My gut tells me to ask first, send after the deal, in case of bias against Ron.


3. Can you post the ad dimensions? I'm guessing a B&W ad - no color


4. Page Placement is big in terms of impact and price too.

b. Do you have an idea where in the paper you want the ad?

b1. Section - pageMark, I'm not sure, I can only say whatever would be most cost effective bang-for-the-buck maximizing its exposure.

That's the part of this project I'm needing expert help with here; figuring out what papers, size of ad, placement, etc.

- Shane

shane2
12-23-2007, 04:37 AM
Some additional info that might be useful for your ad:

1. In 1975, Jimmy Carter was polling 1% and won the presidency.

2. In 1991, Clinton was polling 2% and won the presidency.

3. In 1996, Pat Buchanan won an upset victory in NH, driven in large part by his pro-life position (he received around 37% of the vote, while polling at only about 15%, although I haven't been able to find a reference to re-confirm those numbers).

4. In 1999, McCain polled at 3% and still won the NH primary.

5. In 2003, John Kerry polled at 3% and won both IA and NH.

6. In Europe, polls regularly mis-predict the results elections with candidates who are considered "extremist" by the MSM -- who often end up winning by a landslide.


Straw polls are more revealing. Ron Paul won a straw poll in NH in August with 73% of the vote, and that was well before the large campaign push that's been happening over the last few months.Thanks, AceNZ, like to find another republican to add to current list of "Kerry, Buchanan, McCain, etc."

- Shane

Mark
12-23-2007, 04:39 AM
Mark, I'm not sure, I can only say whatever would be most cost effective bang-for-the-buck maximizing its exposure.

That's the part of this project I'm needing expert help with here; figuring out what papers, size of ad, placement, etc.

- Shane

Got cha.

1. Some flexibilty in placement dates should help costs - It did with LLepard in the NYT ad

He wrote this:

This advertisment is going to run as a full page in The New York Times.

It will be in the News section. I do not know the date.

In order to keep the cost affordable they have the option on the date.

The range is Dec. 24th to Dec. 29th.

It is also going to run in all of the major New Hampshire papers on Friday, Dec. 28th.

~~~~~~~~~~~~~~~

shane2
12-23-2007, 04:43 AM
It is also going to run in all of the major New Hampshire papers on Friday, Dec. 28th.I need to hook up with however he managed that.

- Shane

techxplosion
12-23-2007, 04:44 AM
bump

Mark
12-23-2007, 04:53 AM
1. Maybe first choose the "most linked to" papers

a. They should have a standard "fee schedule" of sorts in terms of section/page

1a. Contact them and ask for a list of ad prices - they should be able to provide a standard fee list of some sort


b. They might be able to help you with the size requirements

1b. I would imagine costs are based on page "footprint"

i.e. a 10"x12" ad would cost a certain amount verses other sizes

You need to determine the size of type you want to use, that might/should determine size requirements.

2. Create a list of papers - assign someone to a certain number of specific papers to contact

a1. use email instead of the forum too - to coordinate - you may need to share phone numbers with some people

a2. I would imagine the papers would want complete info on who's financing the ad fairly soon before they commit to anything


Just "brainstorming"

Mark
12-23-2007, 04:54 AM
I need to hook up with however he managed that.

- Shane

You can email him through the forum

shane2
12-23-2007, 05:03 AM
You can email him through the forumWill do, thanks!

llepard
12-23-2007, 05:44 AM
I need to hook up with however he managed that.

- Shane

Shane. Way to go, great message, great idea.

Ok, send me a PM and I will hook you up with Linda Lagana.

She is awesome. She lives in New Hampshire. She is putting my ad in all the New Hampshire papers so it should be easy for her to do two at the same time.

Although, we should probably do different days for max impact.

Thanks Agains. Awesome idea. Another Patriot stepping up to the cause!

We will win.

manny
12-23-2007, 06:09 AM
Thanks Shane!

I think the ad is great, very thought provoking.

If Llepard knows someone in NH to go through, then go for that. Hate to sound suspicious but it's probably safer than through random people on the net. You know Mitt's probably got someone on $65k p.a. (plus bonuses) watching this forum; would hate for them to get the chance to spoil such an effort ;)

Taco John
12-23-2007, 06:11 AM
You should ad, "Google: Ron Paul New Hope"

That thing is a converter...

JMO
12-23-2007, 06:42 AM
First suggestion: change "1,400 meetup groups" to "over 100,000 unpaid volunteers" or whatever the number is now.

I agree with that. Most people do not know what a meetup group means, I didn't know until about 3 months ago. Everyone knows what a unpaid volunteer means.

Kingfisher
12-23-2007, 06:53 AM
Great!! I salute you!! I suggest you add R.P.s website.

shane2
12-23-2007, 10:01 AM
Shane. Way to go, great message, great idea.

Ok, send me a PM and I will hook you up with Linda Lagana.

She is awesome. She lives in New Hampshire. She is putting my ad in all the New Hampshire papers so it should be easy for her to do two at the same time.

Although, we should probably do different days for max impact.

Thanks Agains. Awesome idea. Another Patriot stepping up to the cause!

We will win.Thanks, Larry! As mentioned in my PM, I'm also now getting in touch with Linda. Be great if we can get all of NH covered with and through one sharp person on the ground there like her! Many thanks, for all that you do and have done!!

- Shane

shane2
12-23-2007, 10:09 AM
I agree with that. Most people do not know what a meetup group means, I didn't know until about 3 months ago. Everyone knows what a unpaid volunteer means.Ron LOL and JMO, Yes, wondered about that myself and have now changed it to (100,000+ unpaid volunteers).

I'm not real crazy with such a big round number, credibility wise, so if somebody here can make a case that it's more likely 105,000 or 113,000, that'd be even better, if likely true.

- Shane

PimpBlimp
12-23-2007, 12:48 PM
bump

me3
12-23-2007, 12:50 PM
nm, wrong thread.

krott5333
12-23-2007, 12:57 PM
blimpity

PimpBlimp
12-23-2007, 02:05 PM
bump

trey4sports
12-23-2007, 02:13 PM
i like you idea !!

lets make the ad a bit more exciting though?!
maybe throwin som underlining, italics, bold, etc etc.

i really like the idea but i would suggest doing an hour or so worth of research on how to market your ideas. GREAT JOB your thinking hard. people like you will win this election for the good doctor

shane2
12-23-2007, 02:47 PM
lets make the ad a bit more exciting though?!
maybe throwin som underlining, italics, bold, etc etc.100% agree, trey4sports, I'm inviting all graphics wizards to run with it, as I'd briefly mentioned in the first post intro; "Also, anybody that can add some professional graphics design and images of it in different sizes more suitable for taking or sending to newspapers would be great to have added to this thread, too."

- Shane

trey4sports
12-23-2007, 02:50 PM
awesome. anyone here good with adobe ?

Crickett
12-23-2007, 02:54 PM
What about being voted 2007 man of the year mclaughlin, and accolades in time magazine, etc..?

cicatrice
12-23-2007, 02:58 PM
This is just the rough draft, yeah?

shane2
12-23-2007, 03:11 PM
This is just the rough draft, yeah?As mentioned in the intro; "...if you have any fine-tuning suggestions for improving the ad, let us know."

We've already tweaked it some from suggestions above and will continue to until it's running, which we are pushing hard to do very soon, as time is running out.

So, if you have any ideas for improving it, or the graphics presentation of it, we eagerly invite them now.

Fact double checking what we are claiming in it, to ward off any potential detractors later, is also invited.

- Shane

shane2
12-23-2007, 03:13 PM
What about being voted 2007 man of the year mclaughlin, and accolades in time magazine, etc..?Can you point me to originals of those?

- Shane

Mark
12-23-2007, 03:15 PM
Ron LOL and JMO, Yes, wondered about that myself and have now changed it to (100,000+ unpaid volunteers).

I'm not real crazy with such a big round number, credibility wise, so if somebody here can make a case that it's more likely 105,000 or 113,000, that'd be even better, if likely true.

- Shane

This is the total meetup members, about 85,000 in meetups alone, growing everyday.


http://ronpaulgraphs.com/weekly_meetup_members.png

trey4sports
12-23-2007, 03:20 PM
will i be able to buy the gum straight from you or will i have to go to my meetup group?

shane2
12-23-2007, 03:30 PM
will i be able to buy the gum straight from you or will i have to go to my meetup group?gum?!?

- Shane

trey4sports
12-23-2007, 03:33 PM
my fault shane! i got this ad mixed up with the RP gum thread lol

Leslie Webb
12-23-2007, 03:39 PM
Hi, Shane,

The ad has a lot of horse race discussion of how well Ron Paul has done in financing his campaign, in straw polls, etc. While I think that is good and points to shortcomings of the MSM polls, I think the average voter who reads the papers would like to think that he/she votes for a candidate based on the issues. I would emphasize that Ron Paul is the only candidate who speaks to two of the most important issues for the the average voter, namely:

1) 70% of Americans oppose the Iraq War

2) Most Americans distrust big government and oppose big government over-taxation and over-spending

I would suggest you make the first part of the ad on Ron's rising popularity. Make the second part of the ad on why he is becoming more popular. His positions on key issues, such as the Iraq War and the role of government, reflect the views of a large majority of Americans, much more so than any of the other candidates. Americans want out of Iraq and they want a much smaller, more fiscally responsible government. Ron Paul is the only major party candidate who advocates both of these positions.

cicatrice
12-23-2007, 03:39 PM
...#1 - If The Polls Were Wrong, Would You Want To Know?
...#2 - If So, Would You Also Want To Know Before Voting?

I think these two questions ask the same thing and can be combined to something along the lines of: If the polls were wrong, would you want to know before voting?

-----


The big story every four years in the early primaries has always been some underdog candidate that was 'officially' only polling in single digits placing surprisingly high, if not outright winning!

Maybe something like this?:


Underdog. Fringe candidate. Second-tier.
Every four years in the weeks and months prior to the first primaries, a candidate is described in these very terms. “Scientific” polls further perpetuate this fallacy. The data of these polls misrepresents the actual outcome of the primary results. Oftentimes, the “underdog” candidate places higher than expected or may even go on to winning the nominee.-----

We've all seen that before with Kerry, Buchanan, McCain, etc.

I like the idea of these facts to replace this line maybe?:

1. In 1975, Jimmy Carter was polling 1% and won the presidency.

2. In 1991, Clinton was polling 2% and won the presidency.

3. In 1996, Pat Buchanan won an upset victory in NH, driven in large
part by his pro-life position (he received around 37% of the vote, while
polling at only about 15%, although I haven't been able to find a
reference to re-confirm those numbers).

4. In 1999, McCain polled at 3% and still won the NH primary.

5. In 2003, John Kerry polled at 3% and won both IA and NH.

6. In Europe, polls regularly mis-predict the results elections with
candidates who are considered "extremist" by the MSM -- who often end up
winning by a landslide.

Straw polls are more revealing. Ron Paul won a straw poll in NH in
August with 73% of the vote, and that was well before the large campaign
push that's been happening over the last few months.-----

The big surprise, and biggest story in less than a week here, will again be an underdog candidate
that the 'official' polls and the media had been under-ranking all along.

Clauses and sounds strange.

This primary season, yet again, a candidate has been marginalized as the fringe candidate. But we're in for another surprise.
-----
That surprise underdog candidate for this year will likely be the one that has been...

- Winning or coming in second in more straw polls than all the others. (60+ polls, incl Iowa & NH)
- Winning most all the post debate polls and has the most interest and support on the internet.
- Growing the largest base of committed grassroots supporters. (100,000+ unpaid volunteers)
- Breaking all-time fund raising records, both total $'s and total numbers of individuals donating.
- Had a record-breaking $6,020,000 in 24-hours from 58,000 individual donors on Dec 16, 2007.
- Receiving more donations from active duty military and military veterans than all the others.
- For ten consecutive years awarded the 'Taxpayers' Best Friend' amongst members of Congress.
- Has a widely resonating fresh message backed up by a proven consistent voting track-record.

That big surprise underdog story this year, that will be all the talk in less than a week, is Ron Paul.
We invite you to discover for yourself, this time before the big story breaks, what his message is
that has so energized such record-breaking & committed grassroots support all across America!

Paid for by Shane Connor, a concerned American (shane@ki4u.com) Not authorized by any candidate.

I'm still trying to figure out the best approach to this part. Some parts sound a tad awkward but as you said you're still taking suggestions. *lol*

Just my two-cents. ^_^;

Mark
12-23-2007, 04:11 PM
ONE QUESTION

If ‘Official’ Presidential Polls Are Wrong,
Would You Want To Know Before Casting Your Vote?

Almost every Presidential Primary, a candidate, who
had been placing low in the polls, surprises the pollsters
by placing higher in the Primary than expected.

In some cases, they even win the Primary.

For example, Kerry, Buchanan, and McCain.

In less than a week from now,
there'll be a surprise candidate who'll win the primary,
that the 'official' polls, who, along with the media,
have been underestimating all along.

Mark
12-23-2007, 04:34 PM
Would someone double check this please?

It looks to me like:

Ron has won more straw polls, than all of the other candidates combined.

http://www.ronpaul2008.com/straw-poll-results/

work2win
12-23-2007, 04:53 PM
This needs a fact check for the numbers and dates. I think including the % numbers for the examples are CRITICAL since they drive home how far off the polls were in the past.


ONE QUESTION:

If the polls were wrong, would you want to know before voting?

The big story every four years in the early primaries has always been some underdog candidate that was 'officially' only polling in single digits. This candidate then places surprisingly high, often winning, and shows that the polls were far off. John Kerry, for example, was only polling at 9% before the Iowas caucus, and Bill Clinton was only polling at 2% in December of 1992 before winning the presidency.

A similar situation is building for this election. The polls say one thing, but the evidence says something else. This "underdog" candidate has been:

- Winning or coming in second in more straw polls than all the other candidates. (60+ polls, incl Iowa & NH)
- Winning almost all of the post debate polls.
- Generating the most interest and support on the internet.
- Growing the largest base of committed grassroots supporters. (100,000+ unpaid volunteers)
- Breaking all-time fund raising records, both total $'s and total numbers of individuals donating ($6M in one day from 58,000 individuals).
- Receiving more donations from active duty military and military veterans than all the other candidates.
- Impressing voters with honesty, integrity and a rock-solid voting record unheard of in modern politics.
- Inspiring the most devoted support anyone has seen in many, many years.

The surprise candidate of this election will be Ron Paul. We invite you to discover the story for yourself, this time before election day.

Created4
12-23-2007, 05:05 PM
[QUOTE=shane2;701942]

I've borrowed $20,000 to fund this project of running this ad in newspapers in Iowa and New Hampshire,

---------
I don't think you can do that. You can only spend $2300.00 per election cycle. So you will need to gather contributions from others to come up with $20,000.00

Mark
12-23-2007, 05:15 PM
ONE QUESTION

If ‘Official’ Presidential Polls Are Wrong,
Would You Want To Know Before Casting Your Vote?


Almost every Presidential Primary, a candidate, who
had been placing low in the polls, surprises the pollsters
by placing higher in the Primary than expected.

In some cases, they even win the Primary.

For example, Kerry, Buchanan, and McCain.

In less than a week from now,
there'll be a surprise candidate who'll win the primary,
that the 'official' polls, who, along with the media,
have been underestimating all along.

The surprise candidate in this primary,
will be the one who’s won more straw polls
than all of the other candidates combined.

Who’s won most of the debate polls.
Who has the most interest and support on the Internet.
Who has the largest base of grassroots supporters.

Who’s breaking all-time fund raising records,
both in total dollars, and numbers of people donating.

Who, this past Dec 16th,
set a record in donations for a 24 hour period.

Over $6,000,000 from 58,000 individual donors.

Almost 25,000 of them being first time donors.

Who’s received the most donations
from active duty military members.

Who, for ten consecutive years,
has won the Congressional award,
'Taxpayer’s Best Friend'.

Who has a widely resonating message,
that’s backed up by a proven,
consistent voting track-record.

That surprise candidate,
is Presidential Candidate, Dr. Ron Paul.

We hope you’ll discover his message for yourself.

The message that’s energized such record-breaking,
and committed grassroots support, all across America.


Paid for by Shane Connor,
a concerned American (shane@ki4u.com)

Mark
12-23-2007, 05:24 PM
I've borrowed $20,000 to fund this project of running this ad in newspapers in Iowa and New Hampshire,

---------
I don't think you can do that. You can only spend $2300.00 per election cycle. So you will need to gather contributions from others to come up with $20,000.00

He can if it's paid for by himself. It's called an "Independent Expenditure".

He just has to report it to the FEC.

shane2
12-23-2007, 06:06 PM
To recap...

There's a huge logjam of potential Ron Paul supporters hung up on low poll & media rankings suggesting un-electability, that might otherwise vote for, or at least reconsider checking him out closer.

What I'm trying to do with this ad, without tipping off those above that it's Ron Paul, where because of their misconceptions of his un-electability would likely pass on reading it, is first a hook to draw these readers in, such as the 'Two Questions'.

As Mark suggested; One Question, might work even better and we'll look at it.

And, also we are avoiding having any prominent Ron Paul tags or links or calls to action at the bottom, too, for the same reason, so fewer will junk mail the ad before reading it.

Then, in the body of the ad, keeping it quick & simple, but undeniable;

- Some underdog in the early primaries always surprises the polls.
- A list of this years ideal surprising underdogs' stealth stats.
- Then revealing, it's Ron Paul, that'll be all the buzz, and
thus worth a closer, or another, look now before you vote.

Wish I could get it down to even fewer lines, that'd still do the job. I know there's room to re-word some of it to say more and clearer, with same or fewer words. And, I appreciate every one's input.

- Shane

evadmurd
12-23-2007, 06:17 PM
Thanks for all this effort Shane. This is awesome effort.

AMeredith
12-23-2007, 06:18 PM
That big surprise underdog story this year, that will be all the talk in less than a week, is Ron Paul.
We invite you to discover for yourself, this time before the big story breaks, what his message is
that has so energized such record-breaking & committed grassroots support all across America!


The big surprise underdog story this year that will be all the talk in less than a week is Ron Paul.

Before the big story breaks, we invite you to discover for yourself his message that has energized such record breaking and committed grassroots support all across America.

nc4rp
12-23-2007, 06:18 PM
yall are really on to something, i love the way you developed the idea together and in my opinion have developed into a real slam dunk. good luck!


(Ron Paul is not yet on the ballot in Ohio and Rhode Island so help them out if you can)

Mark
12-23-2007, 06:24 PM
To recap...

T

Then, in the body of the ad, keeping it quick & simple, but undeniable;

- Some underdog in the early primaries always surprises the polls.
- A list of this years ideal surprising underdogs' stealth stats.
- Then revealing, it's Ron Paul, that'll be all the buzz, and
thus worth a closer, or another, look now before you vote.

Wish I could get it down to even fewer lines, that'd still do the job.- Shane

Fewer lines is easy. I was just trying to include your main points, while reducing size. I can condense even more. Just main points.

Mark
12-23-2007, 06:28 PM
ONE QUESTION

If ‘Official’ Presidential Polls Are Wrong,
Would You Want To Know Before Casting Your Vote?


Almost every Presidential Primary, a candidate, who
had been placing low in the polls, surprises the pollsters
by placing higher in the Primary than expected.

In less than a week from now,
there'll be a surprise candidate who'll win the primary,
that the 'official' polls, who, along with the media,
have been underestimating all along.

The surprise candidate in this primary,
will be the one who’s won more straw polls
than all of the other candidates combined.

Who, this past Dec 16th,
set a record in donations for a 24 hour period.
Over $6,000,000 from 58,000 individual donors.
Almost 25,000 of them being first time donors.

Who’s received the most donations
from active duty military members.

Who, for ten consecutive years,
has won the Congressional award,
'Taxpayer’s Best Friend'.

That surprise candidate,
is Presidential Candidate, Dr. Ron Paul.

I hope you’ll discover his message too.

Paid for by Shane Connor,
a concerned American (shane@ki4u.com)

Mark
12-23-2007, 06:31 PM
ONE QUESTION

If ‘Official’ Presidential Polls Are Wrong,
Would You Want To Know Before Casting Your Vote?


Almost every Presidential Primary, a candidate, who
had been placing low in the polls, surprises the pollsters
by placing higher in the Primary than expected.

The surprise candidate in this primary,
will be the one who’s won more straw polls
than all of the other candidates combined.

Who, this past Dec 16th,
set a record in donations for a 24 hour period.
Over $6,000,000 from 58,000 individual donors.
Almost 25,000 of them being first time donors.

Who’s received the most donations
from active duty military members.

Who, for ten consecutive years,
has won the Congressional award,
'Taxpayer’s Best Friend'.

That surprise candidate,
is Presidential Candidate, Dr. Ron Paul.

We hope you’ll discover his message for yourself.

Paid for by Shane Connor,
a concerned American (shane@ki4u.com)

Mark
12-23-2007, 06:36 PM
ONE QUESTION

If ‘Official’ Presidential Polls Are Wrong,
Would You Want To Know Before Casting Your Vote?


Almost every Presidential Primary,
a candidate surprises the pollsters by
placing higher in the Primary than expected.

The surprise candidate in this primary,
will be the one who’s won more straw polls
than all of the other candidates combined.

Who, this past Dec 16th,
set a record in donations for a 24 hour period.

Over $6,000,000 from 58,000 individual donors.
Almost 25,000 of them being first time donors.

Who’s received the most donations
from active duty military members.

Who, for ten consecutive years,
has won the Congressional award,
'Taxpayer’s Best Friend'.

That surprise candidate,
is Presidential Candidate, Dr. Ron Paul.

Please consider honoring this
truly honest man with your vote.


Paid for by Shane Connor,
a concerned American (shane@ki4u.com)

Brian Bailey
12-23-2007, 06:46 PM
I posted this at Paulunteer.com (http://www.paulunteer.com).

A lot of the people there are good at getting things done so we'll see if it yields any fruit.

Mark
12-23-2007, 06:50 PM
ONE QUESTION

If ‘Official’ Presidential Polls Are Wrong,
Would You Want To Know Before Casting Your Vote?


Almost every Presidential Primary,
a candidate surprises the pollsters by
placing higher in the Primary than expected.
The surprise candidate in this primary,
will be the one who’s won more straw polls
than all of the other candidates combined.

Who, this past Dec 16th,
set a record in donations for a 24 hour period.
Over $6,000,000 from 58,000 individual donors.
Almost 25,000 of them being first time donors.
Who’s received the most donations
from active duty military members.

Who's message is backed up by a proven,
consistent voting record.
Who, for ten consecutive years,
has won the Congressional award,
'Taxpayer’s Best Friend'.

That surprise candidate,
is Presidential Candidate, Dr. Ron Paul.
Please consider honoring this
truly honest man with your vote.


Paid for by Shane Connor,
a fellow American (shane@ki4u.com)

shane2
12-23-2007, 06:59 PM
The big surprise underdog story this year that will be all the talk in less than a week is Ron Paul.

Before the big story breaks, we invite you to discover for yourself his message that has energized such record breaking and committed grassroots support all across America.AMeredith, Changed ad in initial post per your 1st suggestion above, thank you!

Still looking at your second suggestion, but I don't really want to give up that center text (I've underlined here) that currently says:

We invite you to discover for yourself, this time before the big story breaks, what his message is that has so energized such record-breaking & committed grassroots support all across America!

- Shane

Mark
12-23-2007, 07:02 PM
ONE QUESTION

If ‘Official’ Presidential Polls Are Wrong,
Would You Want To Know Before Casting Your Vote?


Almost every Presidential Primary,
a candidate surprises the pollsters by
placing higher in the Primary than expected.
The surprise candidate in this primary,
will be the one who’s won more straw polls
than all of the other candidates combined.

Who, this past Dec 16th,
set a record in donations for a 24 hour period.
Over $6,000,000 from 58,000 individual donors.
Who’s received the most donations
from active duty military members.

Who's message is backed up by a proven,
consistent voting record.
Who, for ten consecutive years,
has won the Congressional award,
'Taxpayer’s Best Friend'.

That surprise candidate is:
Dr. Ron Paul.
Please consider honoring this
truly honest man with your vote.


Paid for by Shane Connor,
a fellow American (shane@ki4u.com)

Mark
12-23-2007, 07:10 PM
TWO QUESTIONS

...#1 - If The Polls Were Wrong, Would You Want To Know?
...#2 - If So, Would You Also Want To Know Before Voting?


The big story every four years in the early primaries has always been some underdog candidate
that was 'officially' only polling in single digits placing surprisingly high, if not outright winning!

We've all seen that before with Kerry, Buchanan, McCain, etc.

The big surprise, and biggest story in less than a week here, will again be an underdog candidate
that the 'official' polls and the media had been under-ranking all along.

That surprise underdog candidate for this year will likely be the one that has been...

- Winning or coming in second in more straw polls than all the others. (60+ polls, incl Iowa & NH)
- Winning most all the post debate polls and has the most interest and support on the internet.
- Growing the largest base of committed grassroots supporters. (100,000+ unpaid volunteers)
- Breaking all-time fund raising records, both total $'s and total numbers of individuals donating.
- (Received a record-breaking $6,020,000 in 24-hours from 58,000 individual donors on Dec 16, 2007)
- Receiving more donations from active duty military and military veterans than all the others.
- For ten consecutive years awarded the 'Taxpayers' Best Friend' amongst members of Congress.
- Sharing a widely resonating fresh message backed up by a proven consistent voting track-record.

The big surprise underdog story this year, that will be all the talk in less than a week, is Ron Paul.
We invite you to discover for yourself, this time before the big story breaks, what his message is
that has so energized such record-breaking & committed grassroots support all across America!

Paid for by Shane Connor, a concerned American (shane@ki4u.com) Not authorized by any candidate.

shane2
12-23-2007, 07:11 PM
ONE QUESTION

If ‘Official’ Presidential Polls Are Wrong,
Would You Want To Know Before Casting Your Vote?


Almost every Presidential Primary,
a candidate surprises the pollsters by
placing higher in the Primary than expected.
The surprise candidate in this primary,
will be the one who’s won more straw polls
than all of the other candidates combined.

Who, this past Dec 16th,
set a record in donations for a 24 hour period.
Over $6,000,000 from 58,000 individual donors.
Almost 25,000 of them being first time donors.
Who’s received the most donations
from active duty military members.

Who's message is backed up by a proven,
consistent voting record.
Who, for ten consecutive years,
has won the Congressional award,
'Taxpayer’s Best Friend'.

That surprise candidate,
is Presidential Candidate, Dr. Ron Paul.
Please consider honoring this
truly honest man with your vote.


Paid for by Shane Connor,
a fellow American (shane@ki4u.com)


Mark,
I think we are losing too much meat going in this direction.
I think improvement would be found in saying better rather than just less.
That might just be tweaking.

For instance, I'm not happy with this line here...

- Winning most all the post debate polls and has the most interest and support on the internet.

The first half above is fine and might need to use the rest of the space there to enhance that claim, where current mention of internet strength likely does not impress many all that much and for some might just serve to remind them of (false) claims we only did good on post debate polls via spamming.

- Shane

Mark
12-23-2007, 07:42 PM
Mark,
I think we are losing too much meat going in this direction.
I think improvement would be found in saying better rather than just less.
That might just be tweaking.

For instance, I'm not happy with this line here...

- Winning most all the post debate polls and has the most interest and support on the internet.

The first half above is fine and might need to use the rest of the space there to enhance that claim, where current mention of internet strength likely does not impress many all that much and for some might just serve to remind them of (false) claims we only did good on post debate polls via spamming.

- Shane

Yeah, I was just throwing some stuff out. There may be a line or section of wording you like better than not. You might just be able to use a concept, like, the "One Question" thing.

So much depends on how much you want to say, how many "facts" you want to include that may be considered correct/wrong/questionable.

Even the layout of the ad. The style of mine is is more for a "column" - "short and sweet"
Your original would have to be a "block" - couldn't be a "column" - maybe a wide column

That's where money comes in. For frugalness - more newspapers, or, a better section of the paper, a short/tight column would probably be better.

A "block" ad will be more expensive than just a thin column. You're funds have a limit.

It affects how you proceed in even the wording, the exact message.

For maximum exposure, more papers, better placement/section, a short, targeted, colunm is best.

You could go with fewer papers - larger circulation - using a block ad - it'll cost more

You've got a basic message you want to relay - an outline

What style do you want to go with? "block" - "column"?

It's hard to write something if one doesn't know what type/size of space it's going in.

That's where planning comes in - how many papers - what section - layout of the ad - how much per ad can you spend?

40 papers @ $500/paper ? 80 @ 250/paper 20 @ $1000/paper? ect

It all figures in - SO much more than just the copy/words

Even the psychological angle - heartstrings? - intellect? What do you want your reader to do? Think with their mind, or feel with their heart?

Mine is more heart - your original, more mind

shane2
12-23-2007, 08:29 PM
Yeah, I was just throwing some stuff out. There may be a line or section of wording you like better than not. You might just be able to use a concept, like, the "One Question" thing.

So much depends on how much you want to say, how many "facts" you want to include that may be considered correct/wrong/questionable.

Even the layout of the ad. The style of mine is is more for a "column" - "short and sweet"
Your original would have to be a "block" - couldn't be a "column" - maybe a wide column

That's where money comes in. For frugalness - more newspapers, or, a better section of the paper, a short/tight column would probably be better.

A "block" ad will be more expensive than just a thin column. You're funds have a limit.

It affects how you proceed in even the wording, the exact message.

For maximum exposure, more papers, better placement/section, a short, targeted, colunm is best.

You could go with fewer papers - larger circulation - using a block ad - it'll cost more

You've got a basic message you want to relay - an outline

What style do you want to go with? "block" - "column"?

It's hard to write something if one doesn't know what type/size of space it's going in.

That's where planning comes in - how many papers - what section - layout of the ad - how much per ad can you spend?

40 papers @ $500/paper ? 80 @ 250/paper 20 @ $1000/paper? ect

It all figures in - SO much more than just the copy/words

Even the psychological angle - heartstrings? - intellect? What do you want your reader to do? Think with their mind, or feel with their heart?

Mine is more heart - your original, more mindMark, Yes, lots of considerations here.

Fortunately, GREAT NEWS, I just got off the phone with Linda, who is placing Larry Leopard's full page ad up there in NH, and she'll be taking care of this ad for all of NH newspapers, too!! Thank you to both Larry for hooking us up and Linda for taking it on!

Now, I need only think about Iowa ad placements, and of course, last minute fine-tuning of the ad!

- Shane

AMeredith
12-23-2007, 08:35 PM
Great news. Thank you all. Many heroes here.

hcbrand
12-23-2007, 08:46 PM
Mark, Yes, lots of considerations here.

Fortunately, GREAT NEWS, I just got off the phone with Linda, who is placing Larry Leopard's full page ad up there in NH, and she'll be taking care of this ad for all of NH newspapers, too!! Thank you to both Larry for hooking us up and Linda for taking it on!

Now, I need only think about Iowa ad placements, and of course, last minute fine-tuning of the ad!

- Shane



The ad production sounds fairly underway, if I can be of any assistance in the future, advertising design is something I can contribute. see my work at www.hcbrand.com

hcb

Mark
12-23-2007, 08:54 PM
Mark, Yes, lots of considerations here.

Fortunately, GREAT NEWS, I just got off the phone with Linda, who is placing Larry Leopard's full page ad up there in NH, and she'll be taking care of this ad for all of NH newspapers, too!! Thank you to both Larry for hooking us up and Linda for taking it on!

Now, I need only think about Iowa ad placements, and of course, last minute fine-tuning of the ad!

- Shane

That is good news! Linda's a nice lady for sure! Larry's a "stand-up" type of guy too.

The grassroots is full of god people who care!!

Energy
12-23-2007, 09:07 PM
I agree on keeping the beginning to one question.

'ONE QUESTION" is ok though consider dropping it or reworking it as a more compelling, descriptive headline - relevant to voters. The headline is the first thing one sees and can make or break an ad performance. Just brainstorms:

"National Polls Are Historically Inaccurate"
"Who Decided Your Vote?"
"How To Waste Your Vote"
"Are You Going To Waste Your Vote?"
"Polls Can't Be Trusted 100%"
"Can Polls Be Trusted?"
"How Much Do You Trust Polls?"

If nothing else, the question itself can serve as the headline: "If ‘Official’ Presidential Polls Are Wrong, Would You Want To Know Before Casting Your Vote?"

shane2
12-23-2007, 09:50 PM
Energy,
Appreciate the headline suggestions, something to be said for a couple of them, but I'm thinking I'll stay with the current headline.

The curiosity and interaction invited with a simple and bold "Two Questions" headline is pretty powerful stuff, bordering on irresistible even, and I've used and proven that before in other marketing. It'll cast a wide net, grab a lot of non-voters, too, but who cares if it also grabs primary voters, too. (Might even have some non-voters later become voters and supporters of Ron Paul when they remember the prediction came true here, who knows?)

BTW, I've just now updated a couple more of the RP stats lines in the ad in the first posting. Getting pretty darn close, IMO.

Still, though, would like to get off that big round '100,000+ unpaid volunteers' number, if truthful to say a number larger, like 110,000 or 115,000, etc. Anybody help me out here?

- Shane


I agree on keeping the beginning to one question.

'ONE QUESTION" is ok though consider dropping it or reworking it as a more compelling, descriptive headline - relevant to voters. The headline is the first thing one sees and can make or break an ad performance. Just brainstorms:

"National Polls Are Historically Inaccurate"
"Who Decided Your Vote?"
"How To Waste Your Vote"
"Are You Going To Waste Your Vote?"
"Polls Can't Be Trusted 100%"
"Can Polls Be Trusted?"
"How Much Do You Trust Polls?"

If nothing else, the question itself can serve as the headline: "If ‘Official’ Presidential Polls Are Wrong, Would You Want To Know Before Casting Your Vote?"

gharalam
12-23-2007, 10:08 PM
IMO it looks awesome

just something I would think about changing is removing McCain from the ad
making it seem like he was a underdog winner just gives me the impression that it is a article that is supportive of him in some sense.

other then that it looks great.

work2win
12-23-2007, 10:14 PM
I'm going to use this opportunity to shamelessly plug my reworded version again in the hopes that some of the changes get picked up. :D

I like the idea mentioned above to keep it as "junk-mail-free" as possible.



This needs a fact check for the numbers and dates. I think including the % numbers for the examples are CRITICAL since they drive home how far off the polls were in the past.


ONE QUESTION:

If the polls were wrong, would you want to know before voting?

The big story every four years in the early primaries has always been some underdog candidate that was 'officially' only polling in single digits. This candidate then places surprisingly high, often winning, and shows that the polls were far off. John Kerry, for example, was only polling at 9% before the Iowas caucus, and Bill Clinton was only polling at 2% in December of 1992 before winning the presidency.

A similar situation is building for this election. The polls say one thing, but the evidence says something else. This 'underdog' candidate has been:

- Winning or coming in second in more straw polls than all the other candidates. (60+ polls, incl Iowa & NH)
- Winning almost all of the post debate polls.
- Generating the most interest and support on the internet.
- Growing the largest base of committed grassroots supporters. (100,000+ unpaid volunteers)
- Breaking all-time fund raising records, both total $'s and total numbers of individuals donating ($6M in one day from 58,000 individuals).
- Receiving more donations from active duty military and military veterans than all the other candidates.
- Impressing voters with honesty, integrity and a rock-solid voting record unheard of in modern politics.
- Inspiring the most devoted support anyone has seen in many, many years.

The surprise candidate of this election will be Ron Paul. We invite you to discover the story for yourself, this time before election day.

shane2
12-23-2007, 10:55 PM
...just something I would think about changing is removing McCain from the ad...making it seem like he was a underdog winner just gives me the impression that it is a article that is supportive of him in some sense.That is a risk, but I think keeping McCain, along with Democrat Kerry, both casts a wider net and keeps readers guessing and reading ever further down into the ad. Any McCain enthusiasts early on embracing the ad would quickly be disheartened that there man had had his day, and it's now past.

- Shane

shane2
12-24-2007, 02:17 AM
The ad is done!

See it in finished form at the first #1 post of this thread.

It will still be formatted as needed for different papers, but that is the completed text of it, unless somebody points up some minor, but essential, fine-tuning tweak, and very quickly. PM me with any.

Placement of the ad in newspapers is happening for New Hampshire, we got it covered, thanks to Larry Leopard hooking us up with Linda, that's also handling his full page ad up there and had helped make his USA ad happen, too!

Nothing substantial, though, has been established, yet, for placement in Iowa.

We need your help notifying anybody in a RP supporters leadership position in Iowa and/or with expertise in placing newspaper ads in Iowa to get in touch with us immediately!

Yes, we can try doing it all ourselves from here, and/or with your help, one paper at a time, hit & miss, but it's ideally best if we had guidance from an RP supporter that's media experienced, or can enlist somebody that is, on the ground there to assure we get maximum bang for the buck and maximum coverage!

Remember, too, if you like this ad, run or use it anywhere you want. It won't be as relevant or as powerful after IA & NH primaries, as the big Ron Paul underdog surprise story will have been sprung, so have at it now in the meantime, if you think it'd have some traction in your area of operations!

Thank you everyone for your support, encouragement and especially those sharing their fine-tuning suggestions! We have a much, much better ad now from all of those who had! Thank you!! Thank you!! Thank you!!

Now, we've got to get it running in papers in Iowa, or this will have been a terribly wasted opportunity to really unleash that logjam of voters for Ron Paul held back by bogus polls & media selling them that a vote for Ron Paul would be wasted because he ranks too lowly to be a contender!! Let's not just prove the media & polls wrong, which will happen with or without this ad running, but let's really nail it to moon for all it's worth via fully and widely employing a powerful tool like this!!

Go Ron Paul, who will be the big surprise 'underdog' story of the year in less than two weeks!

Gosh, but we are going to love seeing those returns coming in and the stammering and exasperated media talking heads trying to grasp what just overwhelmed and swamped their smug arrogance; THE WILL OF THE PEOPLE!! Ron Paul deserves it and we've earned it, harvest time is upon us, let's not of left anything in the fields the day after!!

- Shane

shane2
12-24-2007, 02:35 AM
Hey, can somebody help request to make this sticky for just a little while, until we get some serious offers of help in making the Iowa ad buys?!? Hopefully, it would not be required for very long at all!

Thanks,
Shane

AMeredith
12-24-2007, 07:03 AM
Hey, can somebody help request to make this sticky for just a little while, until we get some serious offers of help in making the Iowa ad buys?!? Hopefully, it would not be required for very long at all!

Thanks,
Shane

Bump

krott5333
12-24-2007, 07:05 AM
[QUOTE=shane2;701942]

I've borrowed $20,000 to fund this project of running this ad in newspapers in Iowa and New Hampshire,

---------
I don't think you can do that. You can only spend $2300.00 per election cycle. So you will need to gather contributions from others to come up with $20,000.00

wrong

Rebel Resource
12-24-2007, 07:20 AM
"before the Iowas caucus"

Iowas?

shane2
12-24-2007, 11:01 AM
See post #73 above for details of where project is, see first #1 post at beginning of thread for final ad.

Hey, can somebody help request to make this sticky for just a little while, until we get some serious offers of help in making the Iowa ad buys?!? Hopefully, it would not be required for very long at all!

Thanks,
Shane

AMeredith
12-24-2007, 11:46 AM
Bump for Iowa

Question_Authority
12-24-2007, 11:47 AM
Who is going to create / format this ad ?

God, I absolutely HATE the 2 question headline. I don't think it grabs you at all. Much too bulky and awkward. I think it should be a much shorter punchy headline, but it sounds like you have made up your mind.

Did you consult someone with proven marketing experience? I really hate to see all that money go to waste.

I liked Energy's ideas. Much more in line with major media marketing concepts. Which are proven.

Good luck anyway.

Question_Authority
12-24-2007, 12:16 PM
The big story every four years in the early primaries has always been some underdog candidate
that was 'officially' only polling in single digits placing surprisingly high, if not outright winning!

Sorry. This is just terribly awkward writing. It makes me cringe. The whole thing hurts. It is too wordy and you are overexplaining every detail. People know what "every 4 years" means. NO need to mention early primary states. So much more...just SHORT AND SWEET AND PUNCHY is the key here.

How about

"Every four years, the big story is the underdog. He is polling low, being ignored by the media, and then WHAM! He places high in an early primary state...or even wins!"

Remember? Kerry? Buchanan? McCain? Clinton? They SHOCKED the media. They shocked the country!

Who will be this year's underdog primary SHOCKER?

Could it be the one who:

-- Raked in a record-breaking $6M in ONE DAY from 58K donors?
-- Has won more straw polls than any other candidates?
-- Attracted a grassroots movement of more than 100,000 volunteers?
-- Receives more donations from active duty military and veterans than any other candidate?
-- Has won more post-debate polls than any other candidate?
-- Was voted the 'Taxpayers' Best Friend' by members of Congress...10 years in a row?
-- Puts forth an exhilerating message of liberty, backed by a proven voting record?

Who is this dynamic underdog? Why, RON PAUL, of course!
Be ahead of the curve. Find out NOW why his message has so energized the masses. Find out why ordinary people across America have sacrificed their time and money to support this noble statesman.


See the difference here? This is just off the top of my head. If it were not Xmas eve, I could work on this til it SANG. Sorry, I know I am probably pissing you off, but I am going to put up a poll. Let the forum vote on it. If you want it tweaked, I would be happy to. Again, this took me 10 minutes. I could go even further and really make it rock for you. This is what me, my sister and my brother all do for a living. Please consider my input!

shane2
12-24-2007, 12:18 PM
Who is going to create / format this ad ?

God, I absolutely HATE the 2 question headline. I don't think it grabs you at all. Much too bulky and awkward. I think it should be a much shorter punchy headline, but it sounds like you have made up your mind.

Did you consult someone with proven marketing experience? I really hate to see all that money go to waste.

I liked Energy's ideas. Much more in line with major media marketing concepts. Which are proven.

Good luck anyway.Thanks.

Linda is formatting it for NH papers and will place it for us in NH. We'll use those polished formats for Iowa, too. Larry Lepard hooked us up with Linda, that also did the formatting and placement of his full page ad up there and had helped make his USA ad happen, too!

The curiosity and engaging interaction invited with a simple and bold "Two Questions" headline is pretty powerful stuff, bordering on irresistible even, and stands out compared to all the competing ads, and I've used and proven that before in other marketing for over 20 years. It'll cast a wide net, grab a lot of non-voters, too, but I don't care if it also grabs primary voters.

- Shane

shane2
12-24-2007, 12:29 PM
Sorry, I know I am probably pissing you off...Please consider my input!I am, I like your input, my ego is intact, getting Ron Paul elected is goal, and inviting suggestions here was to assure best ad to do so. Thank you!

- Shane

PS - Go see Post #1, just put up new and improved ad incorporating many great suggestions by Question_Authority.

Rebel Resource
12-24-2007, 04:51 PM
How much time is there before the deadline?

I have some copywriting skills I could utilise on this.

Meatwasp
12-24-2007, 05:12 PM
Shane 2 you just made me weep. You and Llpard are supreme patriots. Thank you!!!

shane2
12-24-2007, 05:24 PM
How much time is there before the deadline?

I have some copywriting skills I could utilise on this.Deadline is only a couple hours for some venues, but maximum 36 hours for others IF finished product is newspaper camera ready.

Best to post revision suggestions on shorter thread here...
http://www.ronpaulforums.com/showthread.php?p=711590

Skip down to post #24 over there for current finished ad.

Thanks,
Shane

tanstaafl
12-24-2007, 09:14 PM
I am pleased to share a Constitution with you (until they take it away from both of us)!

Mark Rushmore
12-24-2007, 09:54 PM
That final version is pretty great.

JohnnyWrath
12-24-2007, 11:46 PM
awesome ad....grabs attention.

Oliver
12-25-2007, 12:03 AM
This is the total meetup members, about 85,000 in meetups alone, growing everyday.


http://ronpaulgraphs.com/weekly_meetup_members.png




Is there a way to find out how many people are in those
85.000 MeetUp goups? It would be strategical gold to
know how many people they are.

Concerning the Ad itself. Personally it sounds like a
complaint to me - which is no positive sign for the
reader because I suspect that the negative reaction
will be: "Oh my. Paul can't win and now they whine
about it" - or something like that.

But that's just my own humble opinion.

fireworks_god
12-25-2007, 06:49 AM
No, there isn't 85,000 meetup groups, there is 85,000 people IN meetup groups. :)

Oliver
12-25-2007, 05:45 PM
No, there isn't 85,000 meetup groups, there is 85,000 people IN meetup groups. :)

oops :o

parke
12-25-2007, 05:57 PM
ADD THE PHONE NUMBER!!!

At our meetup, we advertised in the paper and 15 people came out that didnt know what a meetup was. It gets an entire new demographic.. especially old Reaganites and Goldwater fans..

MRoCkEd
12-25-2007, 06:16 PM
good but make Ron Paul's name BIG AND BOLD, and include a SMALL PICTURE!!

freedom-maniac
12-25-2007, 09:48 PM
And make sure to remind people he's a REPUBLICAN. Unfortunately many people will believe he's a Dem if they've never heard of him and hear he's against the war.

"The Republicans, they're are for the war. But we Democrats are united. United against the war." Hillary Clinton

Energy
12-26-2007, 02:27 PM
Added tweaks based on Sey.Naci's comments in another thread, added phone number, etc. and included another version below with a general footer ("Paid for by grass roots supporters of Ron Paul").

2 downloads here. I'll later upload a version with more bullet points to make it fit 8.5x11" for printing flyers. Any comments/suggestions welcomed:

PDF download: http://www.mediafire.com/?5ywgz94zihu

http://img174.imageshack.us/img174/3524/pollspollsad12fl6.gif



PDF download: http://www.mediafire.com/?2m99t3n1gwc

http://img241.imageshack.us/img241/7500/pollspollsad12bfz8.gif

Hancock1776
12-26-2007, 09:25 PM
bump.

ronpaulfan
12-26-2007, 09:26 PM
bump.

You bumped a sticky? :p

shane2
12-26-2007, 11:28 PM
UPDATE 12/26/07 11PM:

It will be running in the top half-dozen New Hampshire newspapers and top dozen Iowa newspapers!
Details of who/when/where will be posted shortly.

Go to first post to see now the new/final ad that will be running!

Thanks, all, for your support, encouragement, and suggestions!
We have a much better and effective ad now because of you all!!

Go look/see if you agree!!

- Shane

kutibah
12-26-2007, 11:48 PM
Thanks! Looks great!

Bern
12-27-2007, 12:01 AM
Awesome job!

tsetsefly
12-27-2007, 01:27 AM
i like the ad but I would add that he has raised over 18 million this quarter, that number is more "shocking"..

freedom-maniac
12-27-2007, 07:14 AM
Admittingly the ad isn't perfect, but it's one of the better one's I've seen in a long time. Perhaps the best even.

ErikBlack
12-27-2007, 02:44 PM
I really like it. Excellent presentation!

shane2
12-27-2007, 03:31 PM
Just updated first post #1 with complete list of when & where the ad will be running.

- Shane

AMeredith
12-27-2007, 04:20 PM
We sure are going to love seeing those returns coming in and the stammering and exasperated media political pundits trying to grasp what just overwhelmed and swamped their smug arrogance; THE WILL OF THE PEOPLE!! Ron Paul deserves it and we've earned it, harvest time is upon us, let's maximize it with having gotten this ad out running as far & wide as possible before IA & NH primaries!!

- Shane


Excellent, Shane. Thank you again!

greenwave88
12-27-2007, 10:15 PM
What about as a flyer to use as a handout or to stuff in people's mailboxes?

raiha
12-27-2007, 11:42 PM
Shane and your team- a hearty Congratulations. It's a winner! No doubt!

denvervoipguru
12-28-2007, 12:37 AM
Wow...great work on this ad...it's excellent.

Really well done. ( I write direct response ad copy for a living)

Thanks for placing these ads...you'll make a big difference!

techxplosion
12-28-2007, 02:33 AM
bump

Energy
12-31-2007, 12:09 AM
Working on an 8.5" x 11" letter-sized "enhanced" flyer for printing to pass around.
Please leave any suggestions/edits and then I'll upload the PDF shortly. Should "McCain" stay?:

http://img174.imageshack.us/img174/6053/pollsadlettersizeqt9.gif

exformation
01-01-2008, 05:35 PM
then I'll upload the PDF shortly.

please do upload it as soon as you can. also i'd like it if mine did not include mccain.

i want to place this ad on car windshields in parking lots, front doors, and mailboxes.
unfortunately i can't edit the "paid for by shane connor" part... but luckily yours is fixed

BugMan
01-01-2008, 10:51 PM
Do I understand that I can just take this ad, change the name at the bottom, and pay for and run this in my local paper? I'm in Tallahassee, FL, and thinking about running it here, where Ron Paul is absolutely ignored by our paper.

shane2
01-01-2008, 11:59 PM
Do I understand that I can just take this ad, change the name at the bottom, and pay for and run this in my local paper? I'm in Tallahassee, FL, and thinking about running it here, where Ron Paul is absolutely ignored by our paper.Yes, BugMan, use it any which way you'd like, newspaper ads or as a flier handout, just update the bottom line.

Keep in mind that it'll be most effective before the Iowa and New Hampshire primaries, after which Ron Paul will already have been seen by all to have done much better than anyone had guessed, as the ad predicts.

- Shane

Energy
01-02-2008, 12:34 AM
please do upload it as soon as you can. also i'd like it if mine did not include mccain.

i want to place this ad on car windshields in parking lots, front doors, and mailboxes.
unfortunately i can't edit the "paid for by shane connor" part... but luckily yours is fixed

It's at http://pollspolls.com

There's one typo with 'policy' to 'policing' that I'll get to first thing in the morning Wednesday. Linda can certainly get to it sooner if she's around. And I'll upload a version without McCain.

Energy
01-02-2008, 12:36 PM
2 versions available with a general bottom disclaimer for anyone to use, SPREAD THESE FAR!

# PDF ready for print in standard 8.5" x 11"
# For newspapers in 5.75" x 6" size


Download at http://pollspolls.com (good link to share with Ron Paul newbies since it has videos)


http://www.pollspolls.com/images/pollsad-lettersize.gif