The power of words, and the need for a word-power department

[hawkeyenick]

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

This is a documentary about marketing and social influence, if you watch part 5 you will see "fuck you" frank and how he changed the opinion on the estate tax with a single word and how he brought the Republican party into dominance in the 1990's

If you've never seen this stuff in action, you are in for a HUGE surprise.

[AceNZ]

Words definitely have power. The consistent use of particular words and phrases to communicate issues is important.

However, since it would require a lot of infrastructure to do it right, I'm not sure whether this type of research is better done in-house or with an outside consulting firm. Either way, it would be our writer's job to use the chosen words appropriately.

[hawkeyenick]

Words definitely have power. The consistent use of particular words and phrases to communicate issues is important.

However, since it would require a lot of infrastructure to do it right, I'm not sure whether this type of research is better done in-house or with an outside consulting firm. Either way, it would be our writer's job to use the chosen words appropriately.

You can use simple polls until you get serious earnings.

[Minuteman]

I think the initial use of this would be in a slogan. We all know Fox had its Fair and Balanced.