View Full Version : Trumpís campaign manager Parscale

10-18-2018, 03:05 AM
In March 2018, Trump announced that Brad Parscale (the digital media director of his 2016 campaign) will run his 2020 campaign. Brad Parscale is an unlikely presidential campaign manager (but will probably be replaced during the campaign while he will continue his work in a different role)!

Brad Parscale hired Eric Trump’s wife, Lara Trump, as senior political consultant. See Brad and Lara.

The majority of the majority of funds during the Trump campaign was not paid to Cambridge Analytica (part of the SCL Group) but to Giles Parscale — a whopping $93 million. FEC reporting does not require Giles Parscale to disclose where these funds were spent.
In January 2017, after Trump’s inauguration, several of his top campaign team members - Brad Parscale, Rick Gates, 2 campaign advisers to VP Mike Pence (Nick Ayers and Marty Obst), Katrina Pierson and Steve Bannon colleague David Bossie – started America First Policies to promote Trump’s agenda: https://en.wikipedia.org/wiki/Brad_Parscale

In 2011, Brad Parscale was invited in an email to call the Trump Organization, and was asked to make a website for a Trump real estate project. He later did many websites for the Trump gang: for Eric's foundation, Melania's skincare line, the family's wineries.
In 2015, he was asked to build the first website for Donald Trump’s presidential campaign, which he promised to build in 2 days for $1,500.

Brad Parscale explains that on an average day 50-60 thousands ads were made. Most of them microtargetted to Facebook users.
Even though Parscale hired Cambridge Analytica personnel, he bizarrely claims that he didn’t use “psychographics” because he claims this doesn’t work (why did he hire Cambridge Analytica personnel that specialise in that sort of thing?).
Parscale also claims he had nothing to do with BOTs because bots don't work. There isn’t much difference between sending microtargetted ads by a computer system or BOTs is there?

Trump still claims that Google, Twitter and Facebook were all supporting “crooked” Hillary, but there are very short lines from people close to Trump and these companies.
Parscale has explained that his strategy mainly used Facebook, and he even employed “embedded” employees from these companies at the Trump campaign office in San Antonio, Texas:

Parscale: Yeah, Facebook employees would show up for work every day in our offices.
Lesley Stahl: Whoa, wait a minute. Facebook employees showed up at the Trump headquarters --
Parscale: Google employees, and Twitter employees.
Stahl: They were embedded in your campaign?
Parscale: I mean, like, they were there multiple days a week, three, four days a week, two days week, five days a week –

Stahl: What were they doing inside? I mean --
Parscale: Helping teach us how to use their platform. I wanna get --
Stahl: Helping him get elected?
Parscale: I asked each one of them by email, I wanna know every, single secret button, click, technology you have. "I wanna know everything you would tell Hillary's campaign plus some. And I want your people here to teach me how to use it."

Facebook has explained that they offer this service to all the political campaigns indiscriminately, but that Hillary didn’t really use them: https://www.cbsnews.com/news/facebook-embeds-russia-and-the-trump-campaigns-secret-weapon/
(archived here: http://archive.is/cWWnO)

In August 2017, Brad Parscale sold his digital marketing company, including roughly 60 employees (?), to CloudCommerce Inc. and became a member of the California-based management team for $1 million plus $9 million in stock. But it looks to me that the whole company isn’t worth anywhere near $9 million. This includes former employees of Cambridge Analytica.
CloudCommerce did not acquire Parscale’s main business “digital advertising”. That work will be done by another Parscale company based in Florida, which handles as much as $1 million a month in digital advertising for the Trump campaign alone.

Maybe it’s just a publicity stunt so that CloudCommerce can attract business and inflate its stock price.
The company has repeatedly changed its name – including Latinocare Management Corp., Roaming Messenger Inc. and Warp 9 Inc - and has spent more than $19 million in investor money since its creation in 1999 but had only $107,000 in cash at the end of 2017.
CloudCommerce is a penny stock, meaning its shares do not trade on a major stock exchange. These kind of shares have big fluctuations; one day Parscale tweeted that its stock was up 500%.

The management of the company has repeatedly changed but one constant has been Jonathan Lei, the former chief executive of several CloudCommerce predecessors, including Roaming Messenger.
In 2006, Lei and another executive tried to bribe hedge fund managers with $1 million to inflate Roaming’s stock price. The hedge fund managers turned out to be undercover FBI agents and they were prosecuted.
Through a plea agreement Lei escaped prison sentence by becoming a government co-operator. He was sentenced to 5 years of probation during which time he couldn’t own any stock in a company and a $10,000 fine. In 2008, Lei still owned over 25% percent of the company (named Warp 9 Inc. at the time).

The company claims that Jonathan Lei is no longer connected to the company.
CloudCommerce emails with outside parties showed him involved in the company in 2015. In 2015, Lei still invested in the company through NewQuest Ventures LLC, according to SEC filings.
In February 2018, Lei was still included in internal communications. One of Lei’s relatives, Elaine Lei, owns 11.4% of CloudCommerce – that she received from Lei.

In August 2010, Andrew Van Noy in a bankruptcy filing said he was unemployed — and earned less than $9,000 in each of the last 3 years. He also had six-figure debts from unpaid credit cards and repossessed cars. He also faced 2 real-estate fraud lawsuits – the judge ruled against him in 1 and he settled the other (for the amount claimed).
Andrew Van Noy is now CloudCommerce’s chief executive: https://apnews.com/5bdc810e38c94b119e2e0c2d206c4486
(archived here: http://archive.is/aEErM)