The Fed Launches A Facebook Page... And The Result Is Not What It Had Expected

[randomname]

While it is not exactly clear what public relations goals the privately-owned Fed (recall Bernanke's Former Advisor: "People Would Be Stunned To Know The Extent To Which The Fed Is Privately Owned") hoped to achieve by launching its first Facebook page last Thursday, the resultant outpouring of less than euphoric public reactions suggest this latest PR effort may have been waster at best, and at worst backfired at a magnitude that matches JPM's infamous #AskJPM twitter gaffe.

Here are some examples of the public responses to the Fed's original posting: they all share a certain uniformity...

http://www.zerohedge.com/news/2016-08-21/fed-launches-facebook-page-and-result-not-what-it-had-expected



https://www.facebook.com/federalreserve

[Zippyjuan]

Congratulations on being the third to post it. http://www.ronpaulforums.com/showthread.php?499732-FED-opens-facebook-page-top-comment

[Lucille]

How The Fed's Facebook PR Campaign Went Terribly Wrong
http://www.zerohedge.com/news/2016-08-23/how-feds-facebook-pr-campaign-went-terribly-wrong


Over the weekend we reported that just days after the Fed's launched its first Facebook page last Thursday, in an attempt to mollify the masses with this odd public relations gambit in which the Fed tried to pass off as "one of the people", the result was... "not what it had expected." Overnight, even American Banker chimed in, reported that "when the Federal Reserve Board finally launched its own Facebook page last week, the response was as swift as it was predictable. The page was quickly overrun by critics, who angrily denounced the central bank as a tool of Wall Street and accused it of working against the American public. "The Federal Reserve is the root of all problems in the United States," Luke Peets, a libertarian, wrote in a response that earned nearly 500 likes on its own and was typical of the commentary on the page."

Ironically, while the Fed racked up "likes" for the page, topping 11,000 by Monday afternoon leading many to wonder just which Bangladeshi clickfarm Janet was printing money for to burnish the Fed's image, the comments it received were universally negative, leaving some - like this website for example - to wonder how long it would be before the central bank would decide to retreat.

Amusingly, American Banker pointed out something spot on: just like everything else it does, the Fed had zero real world experience when it came even to its first foray into FaceBook, which also explains why this PR attempt was such a debacle.
[...]
The Fed is "checking a box," said Frank Eliason, the head of customer experience for Zeno Group and formerly head of global social media at Citigroup. " 'We were told we should be in social media.' This is the biggest mistake I see." Perhaps just like the Fed "was told" to lower rates to zero and print money 7 years ago, and realize in retrospect that all those "conspiracy theorists" who had slammed its policy as destructive and clueless, had been spot on.

Meanwhile, the farce continued:


[...]They need to see if they can turn it back around and get it to be more of a conversation."

Sadly they can't, because in this particular case it really is the Fed, alone, against the entire world, and any additional response would lead to an even more aggravated battering by the commentariat.
[...]
And for those who missed all the fun on Sunday, here is a great video summary courtesy of Mile Maloney.


https://www.youtube.com/watch?feature=player_embedded&v=yn3vkiX9yJE

[oyarde]

Congratulations on being the third to post it. http://www.ronpaulforums.com/showthread.php?499732-FED-opens-facebook-page-top-comment

Any thoughts on why the Fed would be doing this ?

[Zippyjuan]

PR I suppose plus trying to get some education out. The comments are entertaining though.

[Lucille]

So full of win.


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