Flavored Milk; Petition to Amend the Standard of Identity for Milk

[Origanalist]

HT/ http://itaintholywater.blogspot.com/...ns-fda-to.html

U.S. dairy industry petitions FDA to approve aspartame as hidden, unlabeled additive in milk, yogurt, eggnog and cream
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This may seem of no consequence to some, but I want to know when aspartame and sucralose are added to food I buy.


However, IDFA and NMPF argue that nutrient content claims such as “reduced calorie” are not attractive to children, and maintain that consumers can more easily identify the overall nutritional value of milk products that are flavored with non-nutritive sweeteners if the labels do not include such claims. Further, the petitioners assert that consumers do not recognize milk—including flavored milk—as necessarily containing sugar. Accordingly, the petitioners state that milk flavored with non-nutritive sweeteners should be labeled as milk without further claims so that consumers can “more easily identify its overall nutritional value.”

Flavored Milk; Petition to Amend the Standard of Identity for Milk and 17 Additional Dairy Products
A Proposed Rule by the Food and Drug Administration on 02/20/2013


Notice; Request For Comments, Data, And Information.
SUMMARY

The Food and Drug Administration (FDA) is announcing that the International Dairy Foods Association (IDFA) and the National Milk Producers Federation (NMPF) have filed a petition requesting that the Agency amend the standard of identity for milk and 17 other dairy products to provide for the use of any safe and suitable sweetener as an optional ingredient. FDA is issuing this notice to request comments, data, and information about the issues presented in the petition.

full announcement here...https://www.federalregister.gov/articles/2013/02/20/2013-03835/flavored-milk-petition-to-amend-the-standard-of-identity-for-milk-and-17-additional-dairy-products

[Suzanimal]

Yay! Peeps milk will be healthy as soon as they get the label fixed.

[William Tell]

Translactose? :confused:

[jj-]

Where can I find a petition to abolish the FDA? I will be willing to sign that.

[Zippyjuan]

Anybody tried the new Coca Cola milk yet? Started showing up in stores around here. It sounds pretty highly manipulated for calling it milk.
http://www.eater.com/2015/2/16/8047415/coca-colas-new-super-milk-fairlife-is-super-weird


Coca-Cola's New 'Super Milk' Fairlife Is Super Weird

https://cdn2.vox-cdn.com/thumbor/-a4eHTPRz4g6k36Z6uQn0uYRJow=/27x45:1147x885/800x600/cdn0.vox-cdn.com/uploads/chorus_image/image/45701596/fairlife-goodnews-badnews.0.0.jpg

Coca-Cola's strange new "super milk" Fairlife has officially hit shelves across the country. No it's not from super cows but instead features 50 percent more "natural" protein and calcium than regular milk and 30 percent less sugar thanks to a special filtration process. So far, reviews have been mixed.

Of the three options — skim, 2%, and chocolate — the chocolate flavor is a clear winner. The Verge's Chris Plante offers up praise, writing that the flavor "sits on the spectrum between chocolate shake and milk that's stewed on a lazy Saturday morning in a bowl of Cocoa Puffs." While many like Fairlife's richness, others take issue with its aftertaste. Another point of contention? If that higher price tag is worth it. Below, the verdicts:

The It's Creepy News: "Fairlife is a little bit creepy to drink. The texture is much more viscous and thick than regular milk, and the odor is really strong, to the point that it smells almost spoiled. It tastes OK, but has a slightly musky flavor that reminds me of shelf-stable or reconstituted milk." — Rachel Sanders, Buzzfeed

The The Chocolate Milk Does Not Suck News: "The chocolate milk was the crowd favorite... It's very sweet, but not overpowering, and the consistency is creamier and thicker than regular milk." — Haley Peterson, Business Insider

The Good News: "It was very creamy. The 2% milk felt like whole. The chocolate one was delicious!" — Meg, Mr. C & Me

The Aftertaste Is Awful News: "To my surprise, Fairlife tastes, well, like milk. It looks and feels a little thicker than traditional milk, and has a slightly richer taste, especially the chocolate milk, which sits on the spectrum between chocolate shake and milk that's stewed on a lazy Saturday morning in a bowl of Cocoa Puffs... Fairlife's aftertaste is less appealing. A few minutes sipping a cup of chocolate Fairlife and then a cup of 2% Fairlife, the inside of my mouth had that malty feel that chases a protein shake." — Chris Plante

The It's Better Than Trader Joe's Milk News: "All of us thought the Fairlife milk had better color and Will and I thought the Fairlife milk did in fact taste better than the Trader Joe's brand." — Alice, Dining With Alice

The It Tastes Like Milk News: "Jennifer reports the cookies held up well with the ‘super milk' and didn't notice any taste difference from regular — Neal Augenstein, WTOP

The Yay Fake Additives News: "Fairlife's Chocolate Reduced Fat Milk is pricey, contains artificial sweeteners, goes through an unfamiliar filtering process, and is distributed by one of the world's largest beverage companies, but I really like it. I think it has a surprisingly nice flavor for something that has artificial sweeteners, I'm all for more protein and calcium, and the price doesn't bother me too much because of what it offers over regular milk." — Marvo, Impulsive Buy

[phill4paul]

"Milk"

http://s16.postimg.org/gwgoh2dfp/Brawndo2.png

[dannno]

Anybody tried the new Coca Cola milk yet? Started showing up in stores around here. It sounds pretty highly manipulated for calling it milk.
http://www.eater.com/2015/2/16/8047415/coca-colas-new-super-milk-fairlife-is-super-weird

Is it made from cows that eat humans?

[Slave Mentality]

"Milk"

http://s16.postimg.org/gwgoh2dfp/Brawndo2.png

Plants crave it because it's got electrolytes.

[oyarde]

I do not care for milk , if it must be used by adults , I suggest a shitload of vodka for improvement .

[specsaregood]

HT/ http://itaintholywater.blogspot.com/...ns-fda-to.html
Flavored Milk; Petition to Amend the Standard of Identity for Milk and 17 Additional Dairy Products
A Proposed Rule by the Food and Drug Administration on 02/20/2013


This proposed amendment is from over 2 years ago, is there some new information or change?

[Zippyjuan]

Haven't found if it was approved but did find some clarifications: http://www.dairyreporter.com/Regulation-Safety/FDA-moves-to-dispel-confusion-surrounding-flavoured-milk-sweetener-petition

See article at link due to copyright:



FDA moves to dispel ‘confusion’ surrounding flavoured milk sweetener petition
By Mark Astley+ , 16-Apr-2013

The Food and Drug Administration (FDA) has moved to defuse remaining consumer “confusion” surrounding the US dairy industry-filed request to amend the standard of identity for milk to include non-nutritive sweeteners such as sucralose and aspartame.
http://www.dairyreporter.com/Regulation-Safety/FDA-moves-to-dispel-confusion-surrounding-flavoured-milk-sweetener-petition

Petition would still require any added "non- nutritive" sweeteners replacing "nutritive sweeteners" like sugar to be listed in the ingredients but they would not have to provide any additional descriptor on the label such as "reduced sugar"

The FDA page does not have any updates on the proposed changes.

http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm347194.htm

http://www.fda.gov/ucm/groups/fdagov-public/documents/image/ucm347940.jpg


The bottle on the left shows flavored milk as you would buy it in the store now. The words “reduced calorie” signal the presence of non-nutritive (artificial) sweeteners. The bottle on the right shows how the bottle would look if FDA accepts the petitioners’ request. In both cases, the non-nutritive sweetener is listed as an ingredient.

[Origanalist]

In both cases, the non-nutritive sweetener is listed as an ingredient.

Works for me.

[luctor-et-emergo]

Works for me.

As long as the ingredient lists show the actual full list of ingredients... I'm happy. Before buying a new product I always check the list. I don't care about the marketing stuff on the package. In any case, I pretty much only buy raw ingredients, hardly any processed food.

[specsaregood]

//

[Suzanimal]

I do not care for milk , if it must be used by adults , I suggest a shitload of vodka for improvement .

And Kahlúa.

[Origanalist]

As long as the ingredient lists show the actual full list of ingredients... I'm happy. Before buying a new product I always check the list. I don't care about the marketing stuff on the package. In any case, I pretty much only buy raw ingredients, hardly any processed food.

Exactly. If you're too lazy to read the ingredients that's your problem. It seems I should have dug a little deeper on this one, I'm guilty of that once in a while. :o

[oyarde]

And Kahlúa.

Oh yeah .