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View Full Version : Looking for feedback on a Ron Paul ad going into the NH Union leader.




JimInNY
12-01-2007, 03:40 PM
The members of Freedom4um are contributing $ to run an ad in a Sunday Union Leader to promote Ron Paul before the primary.

We're looking for a little feedback on 3 drafts:

http://changeforronpaul.com/images/NHad.jpg

http://changeforronpaul.com/images/NHad1.jpg

http://changeforronpaul.com/images/NHad2.jpg

Any input would be appreciated.

Regards,

jim

ItsTime
12-01-2007, 03:45 PM
I like the last one.

bbachtung
12-01-2007, 03:46 PM
The rumor is that the Union Leader will be endorsing John McCain tomorrow. Take that into account when considering spending money with them.

JimInNY
12-01-2007, 03:46 PM
Thanks! Do you disagree with the fear mongering in 1 and 2? hehehe

ItsTime
12-01-2007, 03:48 PM
There was another rumor that they were going to endorse Huckabee a few weeks ago.


The rumor is that the Union Leader will be endorsing John McCain tomorrow. Take that into account when considering spending money with them.

ItsTime
12-01-2007, 03:48 PM
Yes. I do not think it will work.


Thanks! Do you disagree with the fear mongering in 1 and 2? hehehe

user
12-01-2007, 03:50 PM
Don't you need a PAC to do this with more than one person? Sorry if that's wrong or if you already know this...

ItsTime
12-01-2007, 03:53 PM
Yes you do


Don't you need a PAC to do this with more than one person? Sorry if that's wrong or if you already know this...

juddpuds
12-01-2007, 03:56 PM
I like the third one and second one. This is a minor point, but one thing I don't like is the bullet points that all start:

voted...
voted...
never...
never...

To me it would be easier to read and more effective if it said:

Ron Paul has voted against:
- The Patriot Act
- The Iraq War
- The Real ID

And has never voted:
- For a tax increase
etc.

JimInNY
12-01-2007, 04:01 PM
I like the third one and second one. This is a minor point, but one thing I don't like is the bullet points that all start:

voted...
voted...
never...
never...



That layout was taken directly from a campaign SlimJim.

Tarzan
12-01-2007, 04:06 PM
Sorry... I don't have any specific recommendation. But, I think the wording should be more positive. I think the campaign staff missed the mark when they created the text early on. It make RP seem very combative.

I know space is limited so keeping the message short is required. Changing the order of the points could help. Start with something on which most people in NH agree. If NH voters are really afraid of HC... cool... use that header.

I did a flyer and tried to change the wording on a few of the points. For example:
• Let Americans keep more of their own money
• Eliminate personal income taxes and the IRS

You can download or view the flyer here: Ron Paul Brochure (http://ronpaulideas.com/Brochures.htm)
I hope it is useful to you... good luck to us all

juddpuds
12-01-2007, 04:08 PM
It must be perfect then.

JimInNY
12-01-2007, 04:23 PM
I did a flyer and tried to change the wording on a few of the points.

Excellent work! :)

Can I cut it up and use parts of it for the ad?

Rhys
12-01-2007, 06:18 PM
I think they all have too many words. These are way way way text heavy. If you want that much text, write an article.... not joking. You can write an article in your own ad space as long as you say it's an ad. Otherwise, it needs to be visual. If you need help and have time, I'm more than willing to... if you agree.

JimInNY
12-01-2007, 08:41 PM
Thanks for the offer Rhys.

Our problem is limited space. We have 4"X6" in which to sell Dr. Paul to undecided NH voters.

It's a tall order.

rawkd
12-02-2007, 06:48 AM
I like the layout of No.1 (minus the Hillary mention), but prefer the approach of No.3

Rhys
12-02-2007, 02:07 PM
Thanks for the offer Rhys.

Our problem is limited space. We have 4"X6" in which to sell Dr. Paul to undecided NH voters.

It's a tall order.

That's true... but text heavy ads are a turn off. Ads that work are "sticky to the eye". Text heavy ads are like a kitchen full of dishes... your eyes focus on the mess instead of the spoon. You don't know where to start.

The common mistake most novice advertisers make is they try to do too much with one ad. You can't have your cake and eat it to... so either have your cake (visual ad) or eat it (text ad, in form of Open Letter or News Article that says "Advertisement" in small print.)

I don't think your ad sucks, btw! I don't like being a naysayer to those who do good work for Ron Paul! I do have a certain expertise in this area however.

So, ads need to be focused. You can't have 100% conversion, and if you try you will not succeed. Therefor, try for a niche. Go for his Tax message or his War message or his Sound Money message... or introduce the VERY BEST facts and "Call to Action" the reader to find out more by saying: "Google Ron Paul" or "Call now!". standard stuff.

PEAK the interest... You can't close the sale in a newsprint ad, but you can peak the interest and raise subconscious positive awareness of the brand.

ALSO! People will forget more than 5 things. They'll only activity remember 3.

The best way to follow all the rules without knowing any of the rules is this:

KISE- Keep It Simple and Exciting Or Eye Candy, Soul Food.

JimInNY
12-02-2007, 04:09 PM
Great advice! I will pass it along to the decider.

Yes, we call her (the forum founder) the decider in honor of GWB. hehehe

If you have the time and are willing, please do whip something up that I can also pass along.

Thanks again!

Jim

Edward
12-02-2007, 04:11 PM
I agree with those asking to drop the Hillary reference. New Hampshire voters want someone to vote for, not someone to vote against.

jdmyprez_deo_vindice
12-02-2007, 04:16 PM
I like the third option the best

I am considering running an ad that is basically the opposite of the now infamous USA Today ad. Basically it will say that I am in favor of high taxes, global war, giving power to the government, creation of more departments, etc etc etc and sum it up with "If you believe as I than do NOT vote for or research presidential candidate Ron Paul". I know it sounds dumb in theory but I think it might work

Rhys
12-02-2007, 04:28 PM
Great advice! I will pass it along to the decider.

Yes, we call her (the forum founder) the decider in honor of GWB. hehehe

If you have the time and are willing, please do whip something up that I can also pass along.

Thanks again!

Jim

Ok, gimme a couple hours. I'll post something for you to consider.

Rhys
12-02-2007, 05:49 PM
Can you verify 4x6? I'm working with the assumption that this is correct, but your 3 samples don't agree! :)

JimInNY
12-03-2007, 10:06 PM
It is 4X6 or 6X4 either way.

Sorry for the delay getting back to you. Had long day at work today. Way too long. lol

maeqFREEDOMfree
12-04-2007, 07:44 AM
These are nice ads! i know you can't take everyone's ideas as to what bullet points to include, but i've always been a fan of restoring our national sovereignty. :-)

nice work!

Rhys
12-04-2007, 02:51 PM
It is 4X6 or 6X4 either way.

Sorry for the delay getting back to you. Had long day at work today. Way too long. lol

Understand that! lol

anyway, I just pulled up the files... wish me luck.

Leslie Webb
12-04-2007, 04:00 PM
I think the third one should mention that he is running for President. Or, is the NH vote on January 8 only for President and no other office?

JimInNY
12-04-2007, 08:50 PM
wish me luck.\

Good luck! lol

Thanks!

Ozwest
12-04-2007, 09:03 PM
The heading: "Atrue conservative. A real Republican," in the third ad, will turn off potential Independent voters.

In case you haven't noticed, Republicans are not the flavor of the month.

Rhys
12-05-2007, 07:18 PM
Sorry I was just able to post this. I'm about to make one similar that just says something like "Live Free or Die"

what do you think?http://test.thecondopros.com/images/RonPaul_Ad_6x4.jpg

Rhys
12-05-2007, 07:26 PM
http://test.thecondopros.com/images/RonPaul_Ad_A2_6x4.jpg

I'd use this one, if it were me. If you want it, get me ur email and I can send an illustrator file or a high res TIF. I can change it up some too.

JimInNY
12-08-2007, 08:21 AM
I think they are great! Very nice job! Thanks!

I am passing them along to the decider now. I'll post back here later after I hear from her.

Thanks again!

Jim

JimInNY
12-08-2007, 08:57 AM
I took the first one and did a quick mod.

Would this still work?

http://changeforronpaul.com/images/NH2.jpg

JimInNY
12-08-2007, 09:24 AM
One of the goals of the forum members is to also let NH know that there is a thriving community of RP supporters at freedom4um.com.

I think my mods are an acceptable compromise between cake and eating it. :)

Rhys
12-08-2007, 02:22 PM
Your changes are good. I might consider moving your tag line below the copy and above the logo. That's just me.

Send me your email and I'll send you a high quality file so you can have an easier time changing it. I'll also make your changes to the original. Hurry if it's running in tomorrow's paper.

JimInNY
12-08-2007, 04:02 PM
The "committee" is back to having their say in it. LMAO! I hate committees. They never accomplish anything. The decider decided to let the "committee" have input besides a vote for a)or b) so I quit.

I will mock up the final committee consensus as soon as they give it to me, and post it here. Thanks so much for your help.

Jim

Rhys
12-08-2007, 04:06 PM
If they wait one more Sunday, that's tea party. In that case, run a tea party ad.

JimInNY
12-08-2007, 06:20 PM
This is what the "committee finally settled on:

http://changeforronpaul.com/images/NH3.jpg

It is going in on the Sunday before the primary.

shadow26
12-08-2007, 06:30 PM
This is what the "committee finally settled on:

http://changeforronpaul.com/images/NH3.jpg

It is going in on the Sunday before the primary.
Great job.

JimInNY
12-08-2007, 06:45 PM
Thanks. It got a little bit busy, but not as busy as the first proposed ads.

But the real credit should go to Rhys who came up with the concept that this was built upon.

freedom-maniac
12-09-2007, 03:21 PM
The rumor is that the Union Leader will be endorsing John McCain tomorrow. Take that into account when considering spending money with them.

If they do that would be even better. Imagine someone reading their paper, hear the paper endorse McCain on the front page, flip the page, see the Ron Paul ad, and forget all about McCain.

Rhys
12-09-2007, 03:33 PM
It looks good, glad I could help.

since there's time, I'm going to fool with it.

Can you raise enough by then for a full page?

JimInNY
12-09-2007, 09:29 PM
Apparently it has to be to them by tomorrow for some reason.

I was going to redo it now from scratch in 300 dpi, 6wX4h print size, their spec.

Rhys
12-09-2007, 09:44 PM
hold on. I can post one at 300dpi in a few minutes.

Vvick727
12-09-2007, 09:46 PM
i think the Iraq War should be mentioned last.

some people might dislike him just from that, and not read onwards

JimInNY
12-09-2007, 10:31 PM
This is the 100dpi version of the 300dpi I made:

http://changeforronpaul.com/images/NHad3Fs.jpg

JimInNY
12-09-2007, 10:33 PM
i think the Iraq War should be mentioned last.

some people might dislike him just from that, and not read onwards

There was a feeling on the forum that NH voters would tend to be in favor of ending the war. I don't know for sure, but that is what the forum wanted.

JimInNY
12-09-2007, 10:36 PM
testing signature. Just realized I coulda been plugging change for ron paul all along. hehehe

JimInNY
12-10-2007, 08:38 PM
Turns out it had to be in pdf format. lol

Thanks for the help Rhys. Everyone loves it! Let's hope NH loves it.

Rhys
12-10-2007, 09:26 PM
You're welcome. glad everyone's happy!

RickNHouston
12-12-2007, 09:18 PM
The members of Freedom4um are contributing $ to run an ad in a Sunday Union Leader to promote Ron Paul before the primary.

We're looking for a little feedback on 3 drafts:

http://changeforronpaul.com/images/NHad.jpg

http://changeforronpaul.com/images/NHad1.jpg

http://changeforronpaul.com/images/NHad2.jpg

Any input would be appreciated.

Regards,

jim


How much for the full page ?