tangent4ronpaul
02-08-2014, 10:14 AM
http://arstechnica.com/information-technology/2014/02/the-gop-arms-itself-for-the-next-war-in-the-analytics-arms-race/
The Republican National Committee (RNC) is arming itself for the digital war that will be the 2016 presidential campaign by launching an internal tech incubator modeled after those belonging to tech companies, and it is seeking to build a data platform that will be available to the party’s entire slate of candidates. The goal is essentially to create a Republican version of Narwhal, the data platform that powered the 2012 Obama campaign.
During the 2012 presidential campaign, Obama for America (OFA) launched what amounted to an internal Internet startup to power its digital campaign. The effort was remarkably successful, especially in comparison to the efforts of the Mitt Romney campaign—as evidenced by the meltdown of Team Romney’s “Orca” get-out-the-vote effort on Election Day.
(cont)
-t
The Republican National Committee (RNC) is arming itself for the digital war that will be the 2016 presidential campaign by launching an internal tech incubator modeled after those belonging to tech companies, and it is seeking to build a data platform that will be available to the party’s entire slate of candidates. The goal is essentially to create a Republican version of Narwhal, the data platform that powered the 2012 Obama campaign.
During the 2012 presidential campaign, Obama for America (OFA) launched what amounted to an internal Internet startup to power its digital campaign. The effort was remarkably successful, especially in comparison to the efforts of the Mitt Romney campaign—as evidenced by the meltdown of Team Romney’s “Orca” get-out-the-vote effort on Election Day.
(cont)
-t