DamianTV
10-09-2013, 03:12 PM
http://zgp.org/targeted-advertising-considered-harmful/
The Ad Blocking Paradox
As web ads get more and more closely targeted to the user, more and more users are choosing ad blockers, “Do Not Track” and other privacy technology. According to a survey by the Pew Internet and American Life Project, most US users “are not okay with online targeted advertising.” The industry tells us that ads are getting more personalized and relevant, so why isn’t blocking going down instead? Why aren’t users saying, "There’s a magic machine in a data center that will only show me ads for stuff I really want to buy? Better turn off the ad blocker!"
(continues on link due to formatting)
Does anyone believe that all of this collection of information will never ever be used in a way that is harmful to an individual?
The Ad Blocking Paradox
As web ads get more and more closely targeted to the user, more and more users are choosing ad blockers, “Do Not Track” and other privacy technology. According to a survey by the Pew Internet and American Life Project, most US users “are not okay with online targeted advertising.” The industry tells us that ads are getting more personalized and relevant, so why isn’t blocking going down instead? Why aren’t users saying, "There’s a magic machine in a data center that will only show me ads for stuff I really want to buy? Better turn off the ad blocker!"
(continues on link due to formatting)
Does anyone believe that all of this collection of information will never ever be used in a way that is harmful to an individual?