More NSA blowback - 100 million Americans opt out of ad (and other) tracking

[tangent4ronpaul]

Study: NSA Scandal Is Still Setting Off Privacy Alarm Bells Among Consumers
Concerned consumers more likely to take action to protect privacy

http://www.adweek.com/news/technology/study-nsa-scandal-still-setting-privacy-alarm-bells-among-consumers-151835

http://www.adweek.com/files/imagecache/node-detail/news_article/camera-computer-hed-2013_0.jpg

Now that consumers know that NSA spooks are reviewing their every click, online privacy has become a much bigger concern.

After seven weeks of steady media coverage, the percentage of Internet users worried about their online privacy jumped 19 percent, from 48 percent in June (when the story first appeared in The Guardian and Washington Post) to 57 percent in July, according to Annalect, Omnicom Media Group's data and analytics company.

[You read that right - 28% of the US population changed their privacy settings or took some other action to better secure their Internet communications. That's roughly 1/3 of the population, or about 100 Million people.]

The findings have huge implications for the targeted advertising because the more concerned Internet users are about privacy, the more likely they are to change settings and block tracking.

"If these trends continue, and Mozilla implements its plan for its Firefox browser to block most third-party cookies by default later this year, the ad industry's ability to effectively use third-party cookies for marketing purposes will decrease," the study concluded.

Annalect's study was based on three national online surveys conducted from May to July among 2,100 adults 18+. Because of the NSA story, Annelect extended its second quarter report into July to document the impact of the news on Internet users' privacy attitudes and practices.

When consumers were asked about their response to the NSA's collection of online information, nearly one-third (31 percent) said they were now taking action to protect their online privacy.

More Internet users changed browser settings, deleted or opted out of mobile tracking, and adjusted location tracking settings on mobile devices. For example, the percent of Internet users who adjusted their browser settings grew from 22 percent in first quarter to 36 percent in second quarter and 38 percent in July.

Other actions Internet users took after learning about the NSA Prism program were disabling cookie browsers, editing social media profiles, and researching ways to protect privacy.

Just because consumers are more concerned is no reason for advertisers to change their strategy, yet, said Adam Gitlin, global managing director of Annalect. "We'll be looking [in our next study] to see if it's a lasting response," he said.

Gitlin said he wasn't concerned that privacy concerns about government surveillance would conflate privacy concerns about ad tracking since the ad industry offers consumers the opportunity to opt-out of targeted ads. "There's almost zero transparency with the NSA and very little control over what you can do about it. That's beyond frustrating," Gitlin said.


-t

[tangent4ronpaul]

There Is No Such Thing As NSA-Proof Email
Just ask ultrasecure email providers.

http://www.motherjones.com/politics/2013/08/nsa-lavabit-email-obama-spying-constitution

Since last June, when Edward Snowden tore the veil off the National Security Agency's vast data dragnet, Americans have been flocking to ultrasecure email services in the hopes of keeping the government out of their private business. Use of the most popular email encryption software, PGP, tripled between June and July, while revenue for the data-encryption company Silent Circle has shot up 400 percent.

But even these services may not be able to protect your email from government prying. That fact came into stark relief last Thursday, when Lavabit, the secure email service used by Snowden, abruptly shut down. Lavabit's 32-year-old founder, Ladar Levison, issued a statement saying he pulled the plug because he didn't want to be "complicit in crimes against the American people." He has since given up using email entirely, and he urges others to consider doing the same. "I would strongly recommend against entrusting your privacy to a company with physical ties to the United States," he told Mother Jones. "I honestly don't think it's possible to provide a secure service in this country."

Levison, who is reportedly under federal gag order, declined to elaborate (though he opined, based on his experience, that we're a "whisper's breath away" from becoming a society where all electronic communications are recorded and scrutinized by the government). But according to other industry insiders and cybersecurity experts, there's good reason to be wary of transmitting sensitive information via email—even if your provider claims to have iron-clad safeguards.

Tech giants, such as the Microsoft subsidiary Hotmail, regularly hand over data to the government. In fact, in the last eight months of 2012 (the most recent period for which data is available), Hotmail, Google, Facebook, and Twitter provided law enforcement authorities with information on more than 64,000 users. And that doesn't include responses to secret national security letters ordered by the Foreign Intelligence Surveillance Act Court, or FISA.

Secure emails services, such as Lavabit, are supposed to guard against this kind of snooping (as well as hackers and phishers) by encrypting email messages—turning them into gibberish that can only be read by people who have a password, or "key." Theoretically, in most cases, the email provider can't even decipher the contents, much less government agencies. But even the most secure email systems don't completely encrypt "metadata," the bits of identifying information that accompany messages, such as the sender's name and IP address; the subject line; and the date and time the message was sent. Matthew Green, an encryption expert at Johns Hopkins University, says the government can tell a lot about a person from these details. "If you can map out who someone has talked to, that's almost as useful as knowing what they were talking about," he explained, "especially if you're trying to map out a criminal conspiracy or find out who leaked information from reporters."

What's more, encrypted emails may actually attract NSA scrutiny. Under most circumstances, the NSA is supposed to destroy intercepted email data from US citizens. But, according to an internal NSA document that was leaked to the Guardian in June, this rule doesn't apply to "enciphered" communications—meaning the NSA can stockpile data from encrypted accounts and comb through it at will.

The federal government also has been known to press tech companies to put "back doors" in their software so it can monitor users' activity and, in some cases, read encrypted messages. According to Green, this is easy to do, technologically. "The company simply puts out a software update. You download it. Suddenly, what you thought was a secure end-to-end email system is now being read by the government."

Under the black letter of the law, tech companies aren't required to comply with such requests (although the FBI is pushing to change that by amending the Communications Assistance for Law Enforcement Act to allow the government to monitor internet communications in the same way it taps phone calls). But several software firms—including the Microsoft subsidiary Skype—have done so. And NSA may be able to demand backdoor access to users' data through the FISA court, which has its own secret body of law.

While Levison of Lavabit could not discuss the specifics of his case, he suggested that the government was trying to compel him to give access to vast quantities of user data. He explained that he was not opposed to fulfilling law enforcement requests that were "specific in nature" and "approved by a judge after showing probable cause," and noted that he had responded to some two dozen subpoenas during his decade in business. "What I'm against, at least on a philosophical level," he added, "is the bulk collection of information, or the violation of the privacy of an entire user base just to conduct the investigation into a handful of individuals."

Other tech companies seem to share Levison's concerns about mass surveillance. On Friday, the data-encryption firm Silent Circle followed Lavabit's lead and shuttered its secure email service. Silent Circle cofounder Philip Zimmermann—who also developed PGP encryption software—told Mother Jones that he believes all "highly principled" secure email services will do the same. The secure-networking company Cryptocloud struck a similar note in a missive posted to its website on Friday, which urged tech companies to take a "seppuku," or ritual-suicide, pledge. "In the context of privacy issues, 'corporate seppuku' means shutting down a company rather than agreeing to become an extension of the massive, ever-expanding, secretive global surveillance network organized by the U.S. National Security Agency," the message read. "You can't force a company to do something if there's no company there to do it." Several companies have since joined Cryptocloud in signing onto the pledge.

Levison applauds these efforts. But he notes that not every tech company is in a position to be so uncompromising. "Can you imagine what would happen if Google shut down their email service? Or Hotmail? Or Yahoo?" he said. "If all three of those shut down, the economy would stop. They don't have the luxury of being able to take a moral stand."

-t

[CPUd]

Cryptocloud has taken that position since day 1 when they went online.