Corydoras
11-27-2007, 07:42 PM
There's a press release in PDF format here:
http://www.learcenter.org/pdf/PoliticsSurveyRelease.pdf
There's a much more detailed webpsage here:
http://www.learcenter.org/html/projects/?cm=zogby
INTRODUCTION
The Norman Lear Center and Zogby International conducted an extensive national survey examining political beliefs and entertainment preferences. The survey -- conducted June 26–29, 2007, including 3,939 adults nationwide and carrying a margin of error of +/– 1.6 percentage points -- revealed that America's entertainment tastes are as polarized as our political views. Using statistical clustering analysis, we created a political typology based on how respondents evaluated 48 statements about political values. The typology revealed three significant clusters of respondents: "conservatives," as we decided to call them, make up 37% of the national sample, while "liberals" comprise 39% and "moderates" 24%. The same respondents were asked about their entertainment preferences, including their consumption of the most highly-rated TV shows and networks; popular movies, sports, music, books, art and theater. We discovered that just as there are conservatives, liberals and moderates, there are people with red, blue and purple taste.
http://www.learcenter.org/pdf/PoliticsSurveyRelease.pdf
There's a much more detailed webpsage here:
http://www.learcenter.org/html/projects/?cm=zogby
INTRODUCTION
The Norman Lear Center and Zogby International conducted an extensive national survey examining political beliefs and entertainment preferences. The survey -- conducted June 26–29, 2007, including 3,939 adults nationwide and carrying a margin of error of +/– 1.6 percentage points -- revealed that America's entertainment tastes are as polarized as our political views. Using statistical clustering analysis, we created a political typology based on how respondents evaluated 48 statements about political values. The typology revealed three significant clusters of respondents: "conservatives," as we decided to call them, make up 37% of the national sample, while "liberals" comprise 39% and "moderates" 24%. The same respondents were asked about their entertainment preferences, including their consumption of the most highly-rated TV shows and networks; popular movies, sports, music, books, art and theater. We discovered that just as there are conservatives, liberals and moderates, there are people with red, blue and purple taste.