What happened to Dean’s Chocolate Chug Milk?

[idirtify]

Even though it was possibly Dean’s most successful product, it mysteriously vanished from shelves around the time Obama was elected. Apparently it has something to do with high fructose corn syrup, a connection to Michelle’s “Let’s Move” campaign, and the “White House Task Force on Childhood Obesity Report to the President”. But where’s the teeth? Are these projects of Michelle’s actual LAWS? I mean what kind of government coercion, short of real regulation, could make a giant corporation eliminate one of its most lucrative products (without any preliminary warnings or later explanations to customers)? Does anyone know anything about this disappearance? Millions of fans of the former product want to know.

[ninepointfive]

people like myself read the labels and choose not to consume HFCS. Could be something of a growing trend in eating healthier

[mad cow]

it mysteriously vanished from shelves around the time Obama was elected.

Coincidence?I think not.

[oyarde]

Dean's is an interesting company.Varied products.Milk , Orange juice, pasteurized , refridgerated tea, drinks, sour cream , cottage cheese , dips , ice cream , Swiss Teas. I think they have Land O' Lakes, the midwest division used to have operations in , ND ,SD ,WI,MI,MI, probably still do.

[James Madison]

Horizon Organic happened.

[oyarde]

They do have , a current product, TruMoo chocalate milk with no corn syrup. Is it possible they made changes to keep in the school systems ??

[oyarde]

The govt controls school system food guidelines ....

[idirtify]

“a growing trend in eating healthier”? No way was the demand for this product waning.

“made changes to keep in the school systems”? It doesn’t add up. Coming up with a healthier chocolate milk for schools would be no reason to discontinue the fantastically successful “adult” product.

The mystery continues.

[oyarde]

Maybe we should ask them.I remember when Coca Cola switched to New Coke .

[dannno]

Why didn't they just switch to using sugar?

[AFPVet]

Why didn't they just switch to using sugar?

Probably the same reason why Coke doesn't switch.... They fed me a line that it's cheaper to use HFCS as opposed to sugar—yet they sell the Mexicans Coke made with conventional sugar. I think it has more to do with big agra and their involvement in our food supply.

[oyarde]

Probably the same reason why Coke doesn't switch.... They fed me a line that it's cheaper to use HFCS as opposed to sugar—yet they sell the Mexicans Coke made with conventional sugar. I think it has more to do with big agra and their involvement in our food supply.

Yeah , the Mexican Coke , still in a glass bottle , excellent.

[Kelly.]

http://www.deandairy.com/ask.php

[James Madison]

Yeah , the Mexican Coke , still in a glass bottle , excellent.

I've always wanted to try the original Original Formula. You know, the one with small amounts of cocaine. It's sort of on my bucket list.

[AFPVet]

I've always wanted to try the original Original Formula. You know, the one with small amounts of cocaine. It's sort of on my bucket list.

Some people have saved bottles from back then :) Additionally, the original recipe consisted of unsynthesized coca leaf oil rather than the synthesized cocaine... much better for you :)

http://www.huffingtonpost.com/2011/02/15/coca-cola-secret-recipe-this-american-life_n_823498.html


The recipe: Fluid extract of Coca: 3 drams USP, Citric acid: 3 oz, Caffeine: 1 oz, Sugar: 30 (unclear quantity), Water: 2.5 gal, Lime juice: 2 pints, 1 quart, Vanilla: 1 oz, Caramel: 1.5 oz or more for color

The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops

[libertyjam]

Dean Foods, one of the major sponsors of petitioning the FDA to allow putting Aspartame in milk and milk products without labeling, has a long history of fraud, abuse, and playing fast with the rules in their ethically-challenged corporate world.

Dairy Companies Ask FDA to Allow Aspartame in Milk, Not On Label
March 7, 2013 by Janelle Vaesa
http://www.decodedscience.com/aspartame-unlabeled-in-milk/26673

New Organic Milk Contains Illegal Synthetic Additive
February 23rd, 2011
http://www.cornucopia.org/2011/02/3655/


Nation’s Largest Corporate Dairy Violates USDA Ruling, Acts as if it’s above the Law

CORNUCOPIA, Wis. A prominent organic industry watchdog filed a formal legal complaint today alleging that a newly introduced product, by the giant dairy conglomerate Dean Foods, includes a synthetic nutritional oil that is prohibited in organics. The product, Horizon Fat-Free Milk Plus DHA Omega-3, bears the USDA organic seal despite a ruling in 2010 by the USDA that the proprietary DHA oil, an ingredient derived from algae, is not legal in organic production.

“This is a willful and flagrant violation of the law governing organic foods,” states Mark A. Kastel, Codirector of the Cornucopia Institute, a Wisconsin-based farm policy research group.

Federal law strictly prohibits synthetic additives in organic foods unless the additive appears on the USDA’s National Organic Program’s list of allowed substances. Ingredients are included on this list only after careful review and approval by the National Organic Standards Board (NOSB), an expert advisory panel, and the Secretary of Agriculture.

Synthetic materials on the list include benign substances like baking powder that are not available organically but important for commercial food production.

“The specific type of laboratory-produced DHA oil that Horizon adds to its milk has never been reviewed by the National Organic Standards Board or approved by the USDA,” explains Charlotte Vallaeys, a Farm and Food Policy Analyst with The Cornucopia Institute.

Due to its past unauthorized use, federal regulators recently issued a statement confirming that adding these synthetic oils violates the Organic Foods Production Act. “It is therefore absolutely baffling that Dean Foods would introduce a product with synthetic DHA and have the audacity to label it organic, and it’s even more disturbing that their certifier would allow this,” Vallaeys added.

In addition to Dean Foods, a few other food processors and several infant formula manufacturers have included the synthetic additive, manufactured by Martek Biosciences Corporation, in organic products, despite their lack of approval.

From documents obtained through a Freedom of Information Act request, Cornucopia discovered that the USDA, under the Bush Administration, had informally allowed the additives in organic foods after a backroom deal with corporate lobbyists.

After numerous appeals by The Cornucopia Institute, and an investigative article in the Washington Post that exposed corruption under the previous administration, new leadership at the USDA’s National Organic Program publicly acknowledged, in April 2010, that the Bush administration had misinterpreted federal rules when allowing Martek’s DHA algal oil in organics.

“According to the USDA ruling, companies should be in the process of phasing out the use of these unapproved additives in organic foods,” states Vallaeys. ”The last thing we expected was to see a marketer actually introduce a new product with these unapproved synthetic substances. With this move, Dean Foods seems to be stating that they do not care about organic integrity, and couldn’t care less about complying with the organic law.”

In August 2010, with the damaging coverage in the Washington Post, and the determination of its illegality by the USDA, Martek Biosciences finally petitioned the oils for approval in organic foods. The National Organic Standards Board, which reviews petitions and advises the USDA’s National Organic Program on these matters, has yet to rule on Martek’s request.

Due to the ongoing controversy, and questions about the safety and efficacy of Martek’s nutritional ingredients, approval of their petition by the NOSB is far from certain.

Martek produces its patented DHA additives from microalgae species that have never previously been part of the human diet, and that are fermented in a medium including corn syrup that is likely genetically engineered (genetic engineering is banned in organics).

According to Martek’s petition, the processing of their algal DHA additives includes hydrolysis with enzymes, extraction with petrochemical solvents, and other “non-organic processing aids” such as “food acids.” Petrochemical solvents, including the neurotoxic compound hexane, are also explicitly banned in organic production.

Documents obtained from the Food and Drug Administration lead some researchers and healthcare providers to believe that these synthetic ingredients, when added to infant formula, cause serious adverse reactions in some infants, including virulent diarrhea and vomiting, sometimes resulting in hospitalization.

“When they buy organic, consumers expect wholesome, real foods without synthetic ingredients or manufactured with questionable processing aids,” states Vallaeys. ”Real organic milk contains healthy fatty acids. It makes no sense to replace them with synthetic oil that was developed in a laboratory and produced in a factory.”

Dean Foods’ Horizon brand is already held in low esteem by many in the organic industry because of its dependence on industrial-scale “factory farms” that have historically confined their cattle rather than promoting fresh pasture intake. Research shows that pasturing cows leads to milk that is naturally higher in omega-3 fatty acids.

A study conducted by The Milkweed, a dairy industry newspaper, showed that Horizon brand milk tested lower in certain nutrients, including beneficial fatty acids, than almost all of its primary marketplace competitors.

In its previously published landmark report on infant formula, The Cornucopia Institute questioned claims, popular in advertising, that Martek’s additives benefit brain and eye health for infants and children. Two scientific review studies substantiated Cornucopia’s findings on the effects of DHA supplementation, revealing that only one of 18 included peer-reviewed scientific studies showed an advantage to development. Both meta-analysis studies concluded that DHA does not benefit cognitive and visual development in infants.

An additional study examining DHA effects on toddler development, applicable to Horizon’s new supplemented milk, found no statistically significant results on tests of mental prowess between a group of children given DHA supplements and a control group. The study was funded by Martek itself, and published in Clinical Pediatrics.

Yet Dean Foods suggests, in its marketing materials, that its DHA-supplemented milk benefits children’s brain health. “Even if this DHA oil were legal for inclusion in organic products, there is virtually no research, other than a small minority of industry-funded studies, to indicate that Martek’s oil benefits children’s development,” Kastel added. “This is a marketing gimmick, plain and simple.”

Cornucopia formally asked the USDA to take immediate action on this issue to protect the public and the integrity of the organic label.

“It appears that companies like Dean Foods and Martek think they are above the law,” states Kastel. “It’s time for the USDA to show that the organic regulations and standards are not a matter of interpretation by powerful corporations, but mean something and must be followed by everyone in the organic community.”

MORE:

Certifier

Dean Foods’ Horizon milk product line is certified organic by Quality Assurance International (QAI), San Diego, California. Although implicated in a number of other improper decisions, the accredited certifier has yet to be sanctioned by the USDA. QAI is the largest certifier serving corporate agribusinesses that have invested in organics.

Dr. Alan Greene
In its product launch, Dean Foods’ Horizon spokesman, Dr. Alan Greene, stated, “Organic milk fortified with DHA is a great option for families looking to incorporate nutritious products in their diets with the proven benefits of DHA, including those for heart, brain and eye health,” despite the obvious lack of scientific evidence to back up his statement. [Emphasis added]

“We have had it with The Good Doctor,” said Cornucopia’s Kastel.

Greene, formerly a highly-paid spokesperson for Horizon’s key competitor, Organic Valley, initially angered organic proponents when he endorsed Dean Foods’ first non-organic Horizon products — milk and yogurt targeted to toddlers (prior to these products, Horizon had been an exclusively organic label).

“At the time, we felt it was unconscionable for someone who had developed his personal brand name, Dr. Greene, by promoting organics, to recommend dairy products containing conventional fruits and vegetables that have been proven to have some of the highest levels of pesticide residue contamination,” Kastel added. “These products were targeted to developing children, who are most vulnerable to the deleterious impacts of pesticide residues. It was evidence that Dr. Greene was willing to sell his endorsement to the highest bidder, regardless of its virtues.”

Greene, author of Feeding Baby Green, and the proprietor of a popular advertising-supported pediatrics website, also rankled some organic farmers when he appeared, in 2009, as the keynote speaker at the country’s largest organic confab, the Upper Midwest Organic Farmers Conference in Wisconsin. When he made his speech before organic stakeholders, Greene was working as an undisclosed paid spokesperson for Dean/Horizon, a company embroiled in controversy for allegedly operating illegal factory farms, milking thousands of cows each.

“What really upset some people is that Greene spoke without declaring his financial relationship with Dean, a $12 billion dairy goliath, long known as a bad actor in the conventional and organic dairy communities,” Kastel said.

The Cornucopia Institute stated it is preparing an ethics complaint against Greene for misrepresenting the body of literature that, the Institute claims, clearly lacks any scientific basis for the marketing claims he is helping his corporate benefactor articulate in the marketplace.

“This kind of questionable behavior, and overt conflicts of interest, has been condemned in the pharmaceutical industry when physicians partner with companies for promotions,” Kastel stated. “The organic industry is successful because it was built by farmers and consumers partnering in an ethical, values-based approach to food production. We will not tolerate these antics by someone, by virtue of a medical degree, looking to cash in on the goodwill and trust of the organic consumer.”

Organic Trade Association

In addition to the ethical concerns about Dr. Greene’s position as a spokesperson for Dean/Horizon, Cornucopia is calling on the Organic Trade Association (OTA) to remove Dean Foods’ representative, Ms. Kelly Shea, who is Dean’s Vice President of Industry Relations and Organic Stewardship, from the OTA board of directors.

“For too long the OTA, an organic industry trade and lobby group, has looked the other way when their powerful members have willfully violated federal law,” Kastel attested. “We call on them now to respond forcefully to the apparent willful violations of law by Dean Foods by disassociating themselves with the company.”

Subsequent to a 2007 USDA finding that Aurora Dairy, another organic factory farm operator, which supplies private-label milk to major supermarket chains such as Wal-Mart and Costco, had “willfully” violated 14 tenets of the organic law, Aurora’s president Mark Retzloff was elected as chairman of the OTA’s research arm, The Organic Center.

The Cornucopia Institute said in its letter, “It’s time that the Organic Trade Association recognizes its responsibility to take action against its membership when they jeopardize the reputation and integrity of the organic label.”


Natural brands betray consumers over GMO labeling: NaturalNews issues boycott of Kashi, Silk, Larabar and more
Learn more: http://www.naturalnews.com/036834_kashi_larabar_boycott.html#ixzz2NMQVaRAZ

Chicago Tribune Exposes Dean Foods/Horizon Organic's Bogus Claim that that Their Cows Are Pastured
Organic* *Critics say dairy tests the boundaries and spirit of what `organic' means
By Andrew Martin Chicago Tribune Washington Bureau
Chicago Tribune - United States
http://www.organicconsumers.org/articles/article_1579.cfm

[Uriah]

Probably the same reason why Coke doesn't switch.... They fed me a line that it's cheaper to use HFCS as opposed to sugar—yet they sell the Mexicans Coke made with conventional sugar. I think it has more to do with big agra and their involvement in our food supply.

They probably use sugar in Mexican Coca-Cola because it is cheaper. Sugar grows abundantly there while GMO corn is not grown in Mexico. Mexico is home to the corn plant and most of it's genetic diversity. The GM varieties used to produce large amounts of corn syrup are not grown in Mexico.

[Uriah]

//

[AFPVet]

They probably use sugar in Mexican Coca-Cola because it is cheaper. Sugar grows abundantly there while GMO corn is not grown in Mexico. Mexico is home to the corn plant and most of it's genetic diversity. The GM varieties used to produce large amounts of corn syrup are not grown in Mexico.

Gotta love big agra and their GMO corn :mad: It just pisses me off... the whole Monsanto shit.

[Zippyjuan]

Looks like Dean's decided to quit making it. They replaced it with TruMoo (no reason listed).
http://www.businessreporter.net/article/hate-dean-foods-trumoo-chocolate-milk-1768-1.html


A few months ago, I noticed that I could not find TG Lee Chocolate Milk in any of the stores and the only Chocolate Milk I could find was TruMoo 1% Chocolate Milk.

I did some investigating and found that TG Lee Dairy and MANY other well known Dairies (which used to be independently owned and operated) are now owned by Dean Foods in Dallas Texas.

I had never even heard of Dean Foods until I did some research into what happened to the Regular Chocolate Milk we had been buying for years and could no longer find in any of the stores.

When I called Dean Foods customer service on October 03, 2011 I was told they completely stopped making the better tasting Regular 100% Chocolate Milk and replaced it with TruMoo 1% Chocolate Milk. They also stated that they would not be making the better tasting Regular 100% Chocolate Milk again.

Now, a customer has little choice... it's TruMoo Chocolate Milk or buy another brand if you can find one which makes 100% Chocolate Milk.

Most major stores like Walmart, Walgreens, CVS, Dollar General and supermarket chains carry Dean Foods products including TruMoo. So there are now very few places you can buy the Creamy 100% Chocolate Milk in the United States due to Dean Foods buying up most of the independently owned Dairy Plants.

Press release on TruMoo which replaced it:
http://www.bevnet.com/news/2011/trumoo-chocolate-milk-launches-nationwide

Exerpt:

With 15-20 percent less sugar and no high fructose corn syrup, TruMoo represents a win-win solution in the debate over serving flavored milk in schools. It has already received well-deserved nods of approval from parents and school nutrition directors across the nation. The fat-free TruMoo milk served in schools contains only 130 calories per serving and 10 grams of added sugar, compared to previous chocolate milk formulas made with high fructose corn syrup and up to 180 calories and 16 grams of added sugar. With some regional variations, most TruMoo milk available at major retailers is lowfat (1%) with just 150 calories and still only 10 grams of added sugar.

Developing and improving products is a constant focus of Dean Foods, and in the last year, the company removed more than 26 million pounds of sugars from chocolate milk, representing 40 billion calories. Assuming an average 2,000-calorie diet, that’s the daily calorie intake of everyone in the state of New York or more than the population of the five largest cities in the U.S.

“Unlike some other chocolate drinks, TruMoo starts with fresh white milk at the regional dairy. It tastes so good because we use pure cocoa and just the right amount of sugar,” said Andrea Carrothers, MS, RD, and Nutrition Communications Manager for Dean Foods. “Dean Foods recognized that if we could strike the right balance of ingredients, flavored milk wouldn’t need as much sweetener. With that in mind, we began creating and testing new formulas in 2008. Our aim was simple: develop a nutrient-rich chocolate milk that moms and schools could feel good about serving and with a taste kids prefer. We found TruMoo milk to be the clear winner in our taste testing, even beating out some of the strongest brands in our own portfolio. We also had a clear objective to remove high fructose corn syrup, an increasing request from our customers and consumers.”

[Uriah]

Funny how it's called 100% Chocolate Milk. There is no 100% milk. The percent refers to the percentage of fat in the milk. Whole milk, typically is 4% fat.

[acptulsa]

Probably the same reason why Coke doesn't switch.... They fed me a line that it's cheaper to use HFCS as opposed to sugar—yet they sell the Mexicans Coke made with conventional sugar. I think it has more to do with big agra and their involvement in our food supply.

Speaking of New Coke, the switch to HFCS was the very reason for it. Coke wanted a piece of the Pepsi market, so they came up with New Coke which was more like Pepsi (to my mind this translates as 'nasty'). They wanted everyone to try it, so they 'discontinued' the traditional product. Only thing was, they were at the same time designing 'Coke Classic' packaging. So, what were they thinking? Well, up to that point Coke had used pure cane sugar, and always had. Coke figured if they switched, a lot of people would bitch, and they were right. When it returned, however, it had been a couple of months, and most people were just glad to have it back. Only a few of us noticed that it was nowhere near as good.

And it isn't cost prohibitive to sell sugar to Mexicans because the Mexican government isn't boycotting Cuban sugar.

Now I drink Pepsi. Specifically, Pepsi Throwback, which is regularly available in this market.

[oyarde]

Yep , TruMoo, I have never tasted it.... probably be good with some Dark Eyes 100 proof vodka, coffee & Kamora :)

[TomtheTinker]

Sorry..I drank the last glass.

[oyarde]

Funny how it's called 100% Chocolate Milk. There is no 100% milk. The percent refers to the percentage of fat in the milk. Whole milk, typically is 4% fat.

Then , there is the ever popular 2 %.Personally , I only use it to make gravy with , canned milk is fine for me.

[Xhin]

lol, high fructose corn syrup is only a thing because of government-granted corn subsidies. Sugar is cheap, especially in this side of the world. But HFCS is artificially cheaper.

[Uriah]

Then , there is the ever popular 2 %.Personally , I only use it to make gravy with , canned milk is fine for me.

Canned milk? I don't know how you could do it. I work on an organic pasture based dairy. We bottle our own milk unhomogenized(cream top, like in the days of old).


lol, high fructose corn syrup is only a thing because of government-granted corn subsidies. Sugar is cheap, especially in this side of the world. But HFCS is artificially cheaper.

Yep.

[idirtify]

Sorry, but none of the above explains why ALL the companies quit selling their creamy chocolate milk product (which btw was probably their most profitable) AT THE SAME TIME. It’s beyond coincidence. Forget health and big agra and coca cola; they have nothing to do with whatever intimidated these companies into doing the opposite of what a business is all about. For example, a company does not have to terminate one product in order to create another (such as sell a healthier version), ESPECIALLY when it’s their most profitable product. Last time I checked, there were no laws dictating the number of products a company could have. We have already tried contacting Dean’s, to no avail. Obviously their comments are basically BS, since TruMoo tastes like dirty water. This is fairly scary, since some THING obviously happened that is not being disclosed. There’s no way this was a voluntary decision on the part of the companies.