sailingaway
02-14-2013, 11:04 PM
Microsoft is celebrating Valentine's Day with a broadside against Google, which it criticizes for reading your lovey emails in the name of commerce.
In a not-so-subtle missive, the video above shows a Google mailman delivering a letter, but scanning the contents for keywords for which it can target ads. In contrast, the Microsoft Outlook mailman merely drops off a letter without reading it.
For Microsoft, it's hardly a new charge — a video from July 2011 argued the same. But Microsoft is stepping up the pressure with its Scroogled campaign, which takes on its rival on various fronts.
Yet the company has determined that there's something extra creepy about intercepting love letters for advertising purposes and is hoping to change a few minds.
video of ad at link: http://mashable.com/2013/02/14/microsoft-valentines-day-gmail/
In a not-so-subtle missive, the video above shows a Google mailman delivering a letter, but scanning the contents for keywords for which it can target ads. In contrast, the Microsoft Outlook mailman merely drops off a letter without reading it.
For Microsoft, it's hardly a new charge — a video from July 2011 argued the same. But Microsoft is stepping up the pressure with its Scroogled campaign, which takes on its rival on various fronts.
Yet the company has determined that there's something extra creepy about intercepting love letters for advertising purposes and is hoping to change a few minds.
video of ad at link: http://mashable.com/2013/02/14/microsoft-valentines-day-gmail/