View Full Version : FL I-75 Billboard idea

11-20-2007, 12:13 AM
I just sent this letter to both the Florida Highway Patrol and Florida Department of Traffic. If they take the bait I'm going to try and find blank Billboard to rent hourly during peak holiday travel times, by using a projector to create temporary advertisements. By using a projector I create high profile signs that WILL be seen by thousands traveling on FL highways during the holidays. Please give me feed back and let me know what you think. Could this be a method that could be used outside of FL as well?

I'm interested in advertising with billboard, along I-75 and the
Turnpike. I would like to privately rent out a billboard not currently in use, and use a mobile projector from my vehicle to project a political advertisement. As non-commercial
speech, I am under the impression that I would not require a license or
permit. Before projecting I would have written consent of the owner owner, and I am not altering or erecting any sign. I would be supporting local business by renting space, and time on their billboards at an hourly rate, and providing income that would be
otherwise unavailable to the sign owner until his/her sign is rented
on a monthly basis.

My question is this... Would I need a licence and or permit?
**How far away from the road must I be parked so that I can safely project?
**And what is the legality of having projected images on billboards at night?
**********I know that I have to have static messages of at least 6 seconds, and that
**********scrolling images, and animated images are prohibited as well as flashing and
**********intermittent or moving lighting.

****To help promote public safety during holiday travel, I am willing to dedicate a
percentage of advertising time to supporting state and local law
enforcement.**This would help to promote FHP safety information about the "Move Over Act," Seat belts, safety bulletins and current road conditions. This would serve to the increase public safety awareness without adding expense to you budget.

********I believe this supports the Florida Highway Patrol's mission
statement of "promoting in a courteous manner a safe driving
environment through law enforcement, public education, and safety
awareness; to reduce the number and severity of traffic crashes in
Florida, preserve and protect human life, property and the rights of
all people in accordance with the constitutions and laws of the United
States and the State of Florida."

I'm asking whether i can pursue this as an option of non-commercial speech?

Thank You, and I look forward to your timely response,

11-22-2007, 04:58 AM
Might be easier to tell you what we think if we saw what you're going to be projecting onto the billboard.

Also, have you gotten a response back from the Florida Highway Patrol or DOT? Or have they been like members on this board toward your thread at not replying?

Man from La Mancha
11-22-2007, 05:14 AM
Why do you need the cops OK, just the owner of the bill board since he already has the right to be there?

http://img263.imageshack.us/img263/6191/0g13ul5.jpg (http://www.youtube.com/watch?v=FG2PUZoukfA) ..http://img150.imageshack.us/img150/7226/0j1ajj7.jpg (http://www.youtube.com/watch?v=FG2PUZoukfA)..http://img339.imageshack.us/img339/9435/blackwsmallyh7.gif (teaparty07.com)..http://img211.imageshack.us/img211/8947/brighton7gs5.gif (teaparty07.com)..copy,paste,linked to teaparty07.com, last 2, put the ladies anywhere and men will click on them, or make up your own hooks.

11-22-2007, 05:20 AM
Why do you need the cops OK, just the owner of the bill board since he already has the right to be there?

Dude, traffic. They have to protect the public against distractions (that includes freedom, I guess).

11-22-2007, 11:55 PM
Sorry, about the delay....
I got a response back saying that .....Provided the message you are displaying is truly "political," then no state permit is required. In order to qualify for that exemption, the message has to be linked to a specific election: "Vote for Bill on November 5" is fine; "Vote Republican" is not, nor is anything which has the "paid for by" statement on it.

The only other point of interest is that you would need the consent of the billboard owner, and you would need to be on private property. Also there is no law limiting the use of projection so long as it doesn't produce a glare to passing drivers

But as far as this goes, You can offer billboard owners an income, that they couldn't otherwise have.
Take this and Use it!!

Matt Collins
11-23-2007, 12:30 AM
Projectors are expensive and not real conductive to spending a month or so outside in the weather. Then there is electricity and how many times you will have to change the lamps.

Good idea in spirit, but I think putting any money/effort into targeted radio or tv advertising would be much more effective.

11-23-2007, 12:50 AM
I wasnt really thinking of leaving it anywhere unattended. I was thinking of ways to target people who are traveling during the holidays. And projecting advertisments onto buildings, billboards and any other blank surface where a large amount of people would see it.
Project a few hours during late evening traffic jams and so on and so forth.

11-23-2007, 09:37 AM
I think your projection idea is great!

The concerns about lamp life, etc. are quite valid, but since you're only doing this for about a week I don't think it's really an issue. You're not spending much money on renting, so it's very cost effective. Also, since you're mobile, you can project on the inbound traffic route in early morning when it's still a bit dark, and outbound traffic in late afternoon.

You should definitely make a special one for New Year's traffic. Something like, "A New Year, A New Hope...Ron Paul".

What type of projector are you going to use that is powerful enough to cover a billboard and have a clear/professional image?

I think you should e-mail the heads of the meetup groups to share this idea.

Restore the Republic!

11-24-2007, 09:52 AM

I would love to see the entire state with them though!

Dr Rockso
11-25-2007, 11:25 PM
I'm not sure what you have in mind for a projector, but you'll need something with pretty substantial power to throw a sign up that high and for it to still be bright enough to read. You may want to look into laser projection.

This guy sells a kit for $200 (needs some more equipment, as well) that, coupled with a decently powerful laser, could do the job easily.