frasu
11-13-2007, 09:00 AM
An article on CNN today:
WASHINGTON (CNN) – Republican presidential hopeful Mitt Romney has spent $10.2 million on television advertising this year, a record amount at this point in a presidential campaign, according to new data provided to CNN.
He is spending more than $85,000 a day — $600,000 last week alone — on campaign commercials, according to TNSMI/Campaign Media Analysis Group, CNN’s consultant on political television advertising spending. Romney’s presidential campaign commercials have aired more than 14,500 times. The closest Republican to Romney in ad spending is Arizona Sen. John McCain, who has aired more than $300,000 worth of campaign ads.
In the race for the Democratic presidential nomination, Illinois Sen. Barack Obama is leading the way with about $3.9 million spent on campaign commercials.
“Advertising is still by and large a one man band, with Romney leading the way with his record pace,” said Evan Tracey, CMAG’s chief operating officer.
The former Massachusetts governor has concentrated his ad buys in the first three early voting states of Iowa, New Hampshire, and South Carolina. But in recent months Romney has also targeted Florida – the largest state to vote before “Super Tuesday” on February 5. His commercials largely have been used to tout his conservative credentials and highlight his experience as a successful businessman and governor.
The investment has helped Romney maintain a clear lead in Iowa and position himself strongly in the other early voting states. With the race for the GOP and Democratic presidential nominations heading into the homestretch, Romney’s opponents are now starting to ramp up their own media buys. McCain is hoping to repeat history with a win in New Hampshire, and is focusing his television commercials on that state. Former Tennessee Sen. Fred Thompson and Texas Rep. Ron Paul are also now turning to television to promote their candidacies.
The GOP frontrunner in national polling, former New York City Mayor Rudy Giuliani, still has not yet turned to television to promote his campaign.
Obama has focused most of his television ad buys in Iowa, where his campaign commercials have aired more than 5,000 times. Tied for second in terms of ad spending behind Obama are New York Sen. Hillary Clinton and New Mexico Gov. Bill Richardson — both have spent more than $2.2 million.
Despite moves by some states to hold their primaries in the first few weeks of the nominating calendar, and an effort by national Democrats to increase the influence of Nevada and South Carolina in the nomination process, most of the campaign commercials have been directed at Iowa and New Hampshire voters.
“All the talk about shifting primary dates has basically put us back to where we have always been, which is a two-state advertising contest with Iowa and New Hampshire,” Tracey said.
— CNN Political Editor Mark Preston
also if you guys like to comment, here is the link of the article
h t t p://politicalticker.blogs.cnn.com/2007/11/13/romney-shattering-tv-advertising-record/
WASHINGTON (CNN) – Republican presidential hopeful Mitt Romney has spent $10.2 million on television advertising this year, a record amount at this point in a presidential campaign, according to new data provided to CNN.
He is spending more than $85,000 a day — $600,000 last week alone — on campaign commercials, according to TNSMI/Campaign Media Analysis Group, CNN’s consultant on political television advertising spending. Romney’s presidential campaign commercials have aired more than 14,500 times. The closest Republican to Romney in ad spending is Arizona Sen. John McCain, who has aired more than $300,000 worth of campaign ads.
In the race for the Democratic presidential nomination, Illinois Sen. Barack Obama is leading the way with about $3.9 million spent on campaign commercials.
“Advertising is still by and large a one man band, with Romney leading the way with his record pace,” said Evan Tracey, CMAG’s chief operating officer.
The former Massachusetts governor has concentrated his ad buys in the first three early voting states of Iowa, New Hampshire, and South Carolina. But in recent months Romney has also targeted Florida – the largest state to vote before “Super Tuesday” on February 5. His commercials largely have been used to tout his conservative credentials and highlight his experience as a successful businessman and governor.
The investment has helped Romney maintain a clear lead in Iowa and position himself strongly in the other early voting states. With the race for the GOP and Democratic presidential nominations heading into the homestretch, Romney’s opponents are now starting to ramp up their own media buys. McCain is hoping to repeat history with a win in New Hampshire, and is focusing his television commercials on that state. Former Tennessee Sen. Fred Thompson and Texas Rep. Ron Paul are also now turning to television to promote their candidacies.
The GOP frontrunner in national polling, former New York City Mayor Rudy Giuliani, still has not yet turned to television to promote his campaign.
Obama has focused most of his television ad buys in Iowa, where his campaign commercials have aired more than 5,000 times. Tied for second in terms of ad spending behind Obama are New York Sen. Hillary Clinton and New Mexico Gov. Bill Richardson — both have spent more than $2.2 million.
Despite moves by some states to hold their primaries in the first few weeks of the nominating calendar, and an effort by national Democrats to increase the influence of Nevada and South Carolina in the nomination process, most of the campaign commercials have been directed at Iowa and New Hampshire voters.
“All the talk about shifting primary dates has basically put us back to where we have always been, which is a two-state advertising contest with Iowa and New Hampshire,” Tracey said.
— CNN Political Editor Mark Preston
also if you guys like to comment, here is the link of the article
h t t p://politicalticker.blogs.cnn.com/2007/11/13/romney-shattering-tv-advertising-record/