Not a popular opinion here but,

[hybrid DNA]

The Ron Paul Revolution signs are not going to increase his chances in popularity or interest. We had a meet up group go out try to pass out flyers and we had signs that were hand made. People were not receptive, especially because of those signs. The only way to make this happen is to use ONLY campaign material. Or at least professional looking stuff. College campuses are the only places the Revolution signs should be used. If you want the Dr. get across to the base voters you must stop using the Revolution signs. I know this isn't popular but, it's the truth.:eek:

[angrydragon]

I think so too, not so much the word revolution, but ya.

I like this better.

http://img234.imageshack.us/img234/5900/ronpaulrevolutionshirtjq4.png

Direct and it leads to a website.

[Nathan Hale]

It's about targeted marketing. As the first post says, the "Revolution" is a good message, but it's a good message in a specific demographic. Ron Paul should have a large network set up on college campuses, and that network should revolve around the "Revolution" branding, but we don't need it among "official" propaganda and gatherings.

[dspectre]

Agreed. If you are targeting stereotypical Republicans, they will probably think who the heck are you? What revolution? Are you trying to take away my party?


Republicans are the ones who will vote in the Republican primaries...most people outside of the party are not as likely to vote.

[tsoldrin]

I think the Revolution signs and similar are be perfect for freeway blogging.

[joenaab]

hey, I'm 43 and me and my old guy friends LOVE the revolution message. it's not just for college kids!

[Bradley in DC]

Personally, I love the signs (not sure how representative I would be of typical Republicans). That said, a "proper" Republican friend of mine (who worked on the Bush campaign) really liked them too.

[dspectre]

Well I could be wrong about what I said. I think it just depends upon where you live. Republicans from one part of the country are different then others. So, I guess you just have to be aware of your audience.

[torchbearer]

The Remnant are the revolutionaries... the guard of the old republic, like jedi, we have returned to bring balance back to federalism... uh, i mean the force.

[torchbearer]

We have been waiting a long time for someone like Ron Paul...

[lucky]

I am a long time Republican from Ron Pauls district in Texas and I like the sign. It may not be for everyone and maybe should have other banners made that are for the people that know their audience better.

[Bruehound]

As has been mentioned previously, it depends on the demographics of an events' attendance. The rEVOLution graphic is indeed edgy but plays well not only among youth but also the politically disaffected.

In the Chicago area we have found at festivals,using the rEVOLution graphic on one side and "Who is Ron Paul" on the other generates enough curiosity that people will approach you with "okay, i give up...who IS Ron Paul?" We have also found more traditional political materials work better at parades.

Parades = "mom & apple pie">>>traditional material
Festivals="beer & brats" >>> material to provoke curiosity

[The Dane]

hey, I'm 43 and me and my old guy friends LOVE the revolution message. it's not just for college kids!

Be carefull. If you want to get as many people as possible interested when you are on the street , it might be rewarding to be very aware about this issue.

After all the official campaign material is extremely cool, really conservative style stuff. And it dosent have the problem that it only targets the 2%-10% of the population that "get it".

[The Dane]

Parades = "mom & apple pie">>>traditional material
Festivals="beer & brats" >>> material to provoke curiosity

This is another way to see it. I think one important point is to be very aware when to use the rEVOLution sign.

I think traditional material ONLY can be very effective when you are approching the traditional republican voters.

[Nathan Hale]

Agreed. If you are targeting stereotypical Republicans, they will probably think who the heck are you? What revolution? Are you trying to take away my party?


Republicans are the ones who will vote in the Republican primaries...most people outside of the party are not as likely to vote.

Agreed. When pitching to Republicans, Paul's angle should be that he's bringing back the Republican party and bringing voters back to the Republican party while his opponents all want more of the same.

[Nathan Hale]

To everybody who replied on this thread that you're not in my designated target demographic and yet still like the "Revolution" message:

Marketing is not about individuals. It's about groups. Yes, you, individuals, who support Paul anyway, support the Revolution message. But when you do marketing you don't think about yourself, you think about the averages from the demographic. A certain emotional distancing is required. Do you really think the average 40-something with 2 1/2 kids and a suburban house wants a revolution?

[guynamedjohn]

Do you really think the average 40-something with 2 1/2 kids and a suburban house wants a revolution?

Getting rid of the IRS is a revolution that this 40 year old with 2 kids definitely supports. Maybe then I could afford the extra 1/2 kid.

[Nathan Hale]

Getting rid of the IRS is a revolution that this 40 year old with 2 kids definitely supports. Maybe then I could afford the extra 1/2 kid.

You're proving my point. Revolution is what YOU support, but when you determine your marketing vision you don't base it on individual instances, especially instances of people firmly within your base.

[PaleoForPaul]

This is my personal opinion, likely worth less than 2 cents:

The revolution thing with love spelled backwards probably turns off hard core conservatievs because it makes it sound like some kind of hippie movement. Revolutions (as in the revolutionary war) are cool. Candidates promoting "Love" typically get skeptical looks from conservatives.

On top of it, the love thing probably adds in to the misconception that Ron Paul is Anti-War every time and makes him look weak.

Not good for trying to win a Republican primary.

[denvervoipguru]

How does one "blog" on a freeway?

Nevermind, I know what you mean.

[denvervoipguru]

I hope that campaign listens carefully before spending marketing dollars.
There is a lot of entrepreneurial/marketing experience among this group.

I agree with Nathan and others on targeting our market...

However, I DON"T AGREE that we have to settle for pretty blue signs that read nothing more that "RON PAUL 08" :mad:

Rumor has it that National likes this image for a billboard:
http://www.zazzle.com/product/128889595716293182

WTH is that? Looks like a breakfast cereal logo to me. Is that really going to win the hearts and minds of men?? :rolleyes:

Mass media advertising should be lead generating (http://en.wikipedia.org/wiki/Lead_generation), because it's only through EDUCATION that we can convert voters. No amount of pretty pictures will do this.

For example, I'd suggest a billboard campaign that included these elements.

1) Get their attention with a strong statement that will nag at them all the way to the office coffee pot and keep nagging until their fingers type "ron paul" into a search engine at their PC.

2) Drive them to the web and/or a Toll Free Recorded Message to be educated on Ron Paul's top positions.

3) Include a headshot of a typical, girl/boy next door voter and attribute these questions/statements to them. This plays up our grass-roots angle, adds a compelling human element, and helps counteract ttempts to marginalize the movement as "fringe"

Here are some Possible Attention getting headlines for mass media (billboards, TV, newspapers). The good thing about headlines like these, is that they can be EDGY and CONTROVERSIAL, but can't easily be dismissed as "hippy" or "blame America First", because they can be backed up with IRREFUTABLE FACTS


"Never took a Dime from a Political Action Committee...Who took the Most Dimes?...find out at RonPaul2008.com"

"Never voted himself a Congressional Pay Raise...Did Your Candidate? Find out ate RonPaul2008.com"

"How many Doctors would work for $3.00 an Hour if That's all their Patient Could afford?" RonPaul2008.com

"Why is Rudy Making Money on 12 Lane North American Super Highway deal? Find the truth at RonPaul2008.com"

"Did you Your President really Sign a Treaty Promising to share your Social Security fund with Mexicans and Canadians? Find out the truth at RonPaul2008.com

If I thought someone at national was interested in hearing more I'd mock up some of these in Photoshop :D

[constituent]

Hey everyone... big news... times have changed. All the old ideas about advertising and marketing are dinosaurs.

Your old road is rapidly aging... so please get out of the new one if you can't lend a hand. - I don't think i need to tell you.

Make your own sign!!! Don't look to someone else to tell you what sign to hold, who to market to, how to market, etc. Just more of the same authoritarian b.s. If people are going to wake up to Ron Paul, they will do so regardless of people including or excluding one word, sign design or another.

I just can't believe this ... people "should" this or "shouldn't" that, get real bill o'

[constituent]

P.S.

If you want to get hired on to the campaign or something (which appears to be so judging from the substance of this thread) just apply, but don't go around slapping yourself on the back just because you feel that you know better than anyone else.

As a matter of fact, this thread has been dominated by very few people... or did you not notice that trend developing?

[denvervoipguru]

Constituent is right...

Human nature has changed dramatically over the past few months.

Forget all that nonsense that's made marketing and advertising pros rich over the last 100 years or so...baloney!!

Just grab any old white bedsheet, spray paint "Ron Paul Kicks A@*" on it, and tie it with a bungie cord to the antenna of your Saturn!

See you at the Inaugurul baby!!!

:rolleyes:

[Terribliz]

The biggest problem with the "rEVOLution" signs besides the fact that revolution might turn people off is that unless the viewer is already actively following the race with the debates and such, they're going to have no clue who Ron Paul is unless the sign at least makes reference to 2008. Sure, you might have some people who get curious, but unless they realize what the sign is even for, they might just ignore it.

[anewvoice]

http://freedomsphoenix.com/Feature-Article.htm?InfoNo=020043

Try a little bit of everything. If every single person did only one of the things that pop into their head, the cities would be covered in Ron Paul.