View Full Version : Dan Zarrella's Free Viral Marketing Pointers

01-22-2012, 07:05 PM
"Dan Zarrella is the award-winning social media scientist at HubSpot and author of three books: “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and The Facebook Marketing Book.

He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices."

What can you do for RP 2012? Get to know Dan Zarrella, then get to work.

Below are links to lectures and papers written by Dan Zarrella the viral marketing guru. I'm making my way through them, I hope you will too!

1 Hour
The Science of Social Media: Engineering Contagious Ideas

Also check his "KEY POSTS" on the sidebar here:

Intro to Memetics: What is a meme?
What is Viral Marketing?
Applied Memetics
How memes encode themselves on our brains
Tipping Points do Exist: Informational Cascades
Ideas do not spread because they are good
Urban Legends
The Goliath Effect
Why people forward chain letters
Proverbs and Sayings
Homeric poems and the oral tradition
How to make and spread rumors
How to stop rumors
The science, history and how-to of contagious laughter
Viral Marketing Examples
The Spoon Model
Viral Seeding Must-Haves

A point Dan makes discussing information cascades, which is very pertinent to the campaign trail and the marathon approach:

by the act of making a choice BEFORE others, they become influential to the rest of the group.

This shows RP supporters need to be out big and EARLY in their respective states. They also need to vote early in the day, with enthusiasm, and stick around. Perhaps RON PAUL 2012 and REVPAC need to get their ads out FIRST in each state.

Dan's lectures and writings are a rapid education in Grassroots Revolution.

Have fun, happy Pauling too you!