tangent4ronpaul
11-10-2007, 10:05 AM
Memetic Epidemiology – How this Thanksgiving is our best chance for winning the primaries.
Meme: a contagious idea, in this case that freedom is popular and the Ron Paul rEVOLution.
Epidemiology: the study of disease transmission. Factiod – grocery cart handles are one of #1 vectors for disease transmission.
In our activities, we stage events for two target audiences – the general populous and those that are already our supporters. In the first case, we are trying to win new supporters and votes. In the second we are trying to raise money so the campaign can win votes from new supporters through TV, radio and newspaper advertising. This Thanksgiving is our best opportunity to reach 90% of the American population before the primaries. Here's why:
The majority of Americans will get together with their families this holiday for Thanksgiving dinner.
Lets say we have on average 1 shopper per 6 people eating – so 50,000,000 shoppers.
There are 34,000 Super Markets in the country (2006 number) – roughly the number of people that donated to the Nov 5th money bomb w/ an average donation of $103 each.
34,000 goes into 50,000,000 roughly 1,500 times. (think fliers).
1,500 – 2 sided, half page fliers would cost roughly 6 cents each in a print run of 1,000 via xerox at your local Kinko's. That's about $90. Done via offset press, in a larger print run, that cost would be between half a cent and 1 cent each, or $7.50 - $15 per supporter/1,500 fliers. This is very do-able!
Grocery stores see 60% more business in the week leading up to Thanksgiving than any other week of the year. The day before Thanksgiving is the “Superbowl” for supermarkets, with higher traffic than any other day.
83 nestled, average sized grocery carts take up 80 linear feet. They are found in this concentrated state in these locations: In cart corals spread out through the parking lot, in staging / overflow areas to either or both sides of the main entrance and the in the cart coral just inside the entrance. Your average supermarket will have between 200 – 400 grocery carts, some of which will be “in play” at any given time. You can flier a row of nestled carts about as fast as you can deal cards – 1-2 minutes for a good sized row. The carts will turn over at least once an hour and a single supporter should be able to flier 3-4 stores in an hour. Stores do not clean out the carts between use, so if the flier is not picked up it will be available for the next shopper. There will also be 15-20 display areas in the store that are specific to Thanksgiving type food items and high traffic. A small stack of fliers left on such a display will get picked up.
Now we come to the big issues – how to make such a flier relative to the holiday, how not to tick off the supermarket management and how to get it picked up and taken home by the shopper and then shared by the shopper with the rest of their family. The answer is to make the flier a Thanksgiving recipe booklet.
The management is very unlikely to object, as such recipes will result in additional sales for their store. It's likely to be picked up and retained because it is immediately useful to the shopper. Getting that shopper to be a vector for the message is a bit harder. The two strategies for overcoming this are to use really good recipes, so that they are shared, and to “wrap” our message in something that is unusual and “cute” enough that it's brought up later in conversation. In this case, making our message a recipe.
Putting together such a recipe booklet is a project at:
http://ronpaulrecipes.com
I'm envisioning a tri-fold flier (6 pages) made out of a half sheet of paper (though full sheet might be better), and printed on orange paper. One of those pages would be our message. Here's a humble first attempt at such a message and I'm looking for input to make it better!
Happy Thanksgiving Americans!
As we celebrate and give thanks this holiday, we, the grassroots supporters of the Ron Paul rEVOLution wanted to share some of our favorite Thanksgiving recipes with you and ask you to reflect on the freedoms we enjoy and the direction our country is going. To this end, we would like to offer you the most important recipe in this booklet:
Recipe to save the country
1 tbsp freedom of speech
a pinch of habeas corpus
2 tsp of freedom from gvmt spying
1 cup of federal fiscal responsibility
a dash of secure borders
4 tbsp of an end to the income tax
2 tbsp of returning our kids from Iraq now
1 tsp of an unregulated Internet
2 cups of Bill of Rights
1 cup of Constitution
etc.
Preheat country by voting for Ron Paul in the Republican primaries. Combine ingredients in a large bowl and mix throughly. Add a dash of hope and prayer, to taste. Finally, bake by voting for and electing Dr. Paul in the General election in November 2008.
Serves 300 Million.
Your feedback, suggestions and contributed recipes for this project are requested!
Thanks,
Nathan
Meme: a contagious idea, in this case that freedom is popular and the Ron Paul rEVOLution.
Epidemiology: the study of disease transmission. Factiod – grocery cart handles are one of #1 vectors for disease transmission.
In our activities, we stage events for two target audiences – the general populous and those that are already our supporters. In the first case, we are trying to win new supporters and votes. In the second we are trying to raise money so the campaign can win votes from new supporters through TV, radio and newspaper advertising. This Thanksgiving is our best opportunity to reach 90% of the American population before the primaries. Here's why:
The majority of Americans will get together with their families this holiday for Thanksgiving dinner.
Lets say we have on average 1 shopper per 6 people eating – so 50,000,000 shoppers.
There are 34,000 Super Markets in the country (2006 number) – roughly the number of people that donated to the Nov 5th money bomb w/ an average donation of $103 each.
34,000 goes into 50,000,000 roughly 1,500 times. (think fliers).
1,500 – 2 sided, half page fliers would cost roughly 6 cents each in a print run of 1,000 via xerox at your local Kinko's. That's about $90. Done via offset press, in a larger print run, that cost would be between half a cent and 1 cent each, or $7.50 - $15 per supporter/1,500 fliers. This is very do-able!
Grocery stores see 60% more business in the week leading up to Thanksgiving than any other week of the year. The day before Thanksgiving is the “Superbowl” for supermarkets, with higher traffic than any other day.
83 nestled, average sized grocery carts take up 80 linear feet. They are found in this concentrated state in these locations: In cart corals spread out through the parking lot, in staging / overflow areas to either or both sides of the main entrance and the in the cart coral just inside the entrance. Your average supermarket will have between 200 – 400 grocery carts, some of which will be “in play” at any given time. You can flier a row of nestled carts about as fast as you can deal cards – 1-2 minutes for a good sized row. The carts will turn over at least once an hour and a single supporter should be able to flier 3-4 stores in an hour. Stores do not clean out the carts between use, so if the flier is not picked up it will be available for the next shopper. There will also be 15-20 display areas in the store that are specific to Thanksgiving type food items and high traffic. A small stack of fliers left on such a display will get picked up.
Now we come to the big issues – how to make such a flier relative to the holiday, how not to tick off the supermarket management and how to get it picked up and taken home by the shopper and then shared by the shopper with the rest of their family. The answer is to make the flier a Thanksgiving recipe booklet.
The management is very unlikely to object, as such recipes will result in additional sales for their store. It's likely to be picked up and retained because it is immediately useful to the shopper. Getting that shopper to be a vector for the message is a bit harder. The two strategies for overcoming this are to use really good recipes, so that they are shared, and to “wrap” our message in something that is unusual and “cute” enough that it's brought up later in conversation. In this case, making our message a recipe.
Putting together such a recipe booklet is a project at:
http://ronpaulrecipes.com
I'm envisioning a tri-fold flier (6 pages) made out of a half sheet of paper (though full sheet might be better), and printed on orange paper. One of those pages would be our message. Here's a humble first attempt at such a message and I'm looking for input to make it better!
Happy Thanksgiving Americans!
As we celebrate and give thanks this holiday, we, the grassroots supporters of the Ron Paul rEVOLution wanted to share some of our favorite Thanksgiving recipes with you and ask you to reflect on the freedoms we enjoy and the direction our country is going. To this end, we would like to offer you the most important recipe in this booklet:
Recipe to save the country
1 tbsp freedom of speech
a pinch of habeas corpus
2 tsp of freedom from gvmt spying
1 cup of federal fiscal responsibility
a dash of secure borders
4 tbsp of an end to the income tax
2 tbsp of returning our kids from Iraq now
1 tsp of an unregulated Internet
2 cups of Bill of Rights
1 cup of Constitution
etc.
Preheat country by voting for Ron Paul in the Republican primaries. Combine ingredients in a large bowl and mix throughly. Add a dash of hope and prayer, to taste. Finally, bake by voting for and electing Dr. Paul in the General election in November 2008.
Serves 300 Million.
Your feedback, suggestions and contributed recipes for this project are requested!
Thanks,
Nathan