RevPAC "Compassion" ad to air 3x during ABC-WMUR NH debate Saturday!

[AdamT]

EDIT: please no one re-post the unlisted Youtube vid below. For discussion in this thread only.

Yep, not national, but anyone picking up the ABC-WMUR broadcast in NH will see the :60 commercial 3x during the debate.

In addition, there will be 186 more airings in in the days leading up to the Jan 10 NH primary. ABC-WMUR evening news, Fox News, CNN, MSNBC, History and Discovery. Regionally for NH only on all these.


http://www.youtube.com/watch?v=Zpicssix4F8

[moonbat]

Awesome!

[CaptUSA]

Is it the full minute ad?

[liberty2012]

..

[matt0611]

awesome :)

[BSU kid]

I like the full ad more, but that is not practical to air...this is still great!

[garyallen59]

Wow, now that is awesome!

[ross11988]

Great work revpac

[teacherone]

why the same ad three times?

[TomtheTinker]

Revpac coming through....full ad is better..but nit much you can do about that

[AdamT]

why the same ad three times?

Repetition of course.

[CJLauderdale4]

Score!!!!!

[SilentBull]

Awesome! I've been critical of RevPAC before, but I gotta say I really love that ad. Great job!

[teacherone]

Repetition of course.

you guys have other good ads though...why not three different ones?

this ad is mainly to bust the racism charge but that has blown over right?

[amabala]

YES!!

[sailingaway]

Yep, not national, but anyone picking up the ABC-WMUR broadcast in NH will see the :60 commercial 3x during the debate.

In addition, there will be 186 more airings in in the days leading up to the Jan 10 NH primary. ABC-WMUR evening news, Fox News, CNN, MSNBC, History and Discovery. Regionally for NH only on all these.


http://www.youtube.com/watch?v=WsRvacZrEe4

Have I ever told you how wonderful you are?

[BSU kid]

This is probably revpac ad for sure, so I am happy to see it get airtime.

[giovannile07]

you guys have other good ads though...why not three different ones?

this ad is mainly to bust the racism charge but that has blown over right?
Pretty sure it'd cost more to air three different ads, and plus people just tuning in for the debate will see it.

[SilentBull]

I know it's implied but why did they take out the most important part? "As far as the bill, he said he would take care of everything".

[AlexG]

AMAZING!

[sailingaway]

It cuts out that he said not to worry about the bill and that the nurse actually called the police which is a shame, but I know it had to be cut down.

[Aden]

This is awesome. I like that you guys are running the same one 3 times. We have seen for two presidential runs, that the newsletters are the only way they can smear Paul's character. The more this Compassion ad is out there, the better.

[WIwarrior]

Wow this is awesome!

[bluesc]

Has it been tested? Does it gain votes?

Romney is riding high in NH with his "electable" numbers. People like voting for the winner.

[AlexG]

Can you guys stop complaining with all these "why not"s This is an amazing ad and RevPAC is doing a great job!

[teacherone]

very impressive edit by the way. you guys are good.

it does take me a little while to adjust to his accent (west coaster here).

three tries does it though!

[Liberty74]

HELL YES!

While Newt is beating up Romney, our PAC is running pro Paul ads as the honest man and something this country needs more of.

:p

[BSU kid]

Has it been tested? Does it gain votes?

Romney is riding high in NH with his "electable" numbers. People like voting for the winner.

I think it is the best RevPac add for the state. It shows that Paul is not some Texas "bigot" as the MSM has tried to portray him and it also reminds people that he is more then a champion of liberty, he is also a champion of life.

[WIwarrior]

I think it is the best RevPac add for the state. It shows that Paul is not some Texas "bigot" as the MSM has tried to portray him and it also reminds people that he is more then a champion of liberty, he is also a champion of life.

This^^^^^^ independents and women will love this add = many more votes :)

[pauliticalfan]

Awesome work.

[Aden]

I know it's implied but why did they take out the most important part? "As far as the bill, he said he would take care of everything".

Yeah, I noticed that too.

[vechorik]

That's my favorite ad -- yes, the full one is better, but this gets the point across and money-wise effective.
Go team go!

[Cowlesy]

Great work, Team Rev PAC!

[teacherone]

Pretty sure it'd cost more to air three different ads...

hmm... didn't think of that...is it true?

i would think it would be best to attack the three pillars of discontent -

1) electibility ad
2) anti - newsletter ad
3) foreign policy ad

[rp713]

great work. wish the part about him taking care of the bill was in there. oh well. did alex jones ever do that interview with james?

[Liberty74]

It cuts out that he said not to worry about the bill and that the nurse actually called the police which is a shame, but I know it had to be cut down.

I think where he says "I never got a bill from the hospital or anything" does the trick right before he says "he was doing it to thank one human being next to the other."

People are moved by stuff like this and I hope it works in the short time we have to Tuesday.

[BSU kid]

This^^^^^^ independents and women will love this add = many more votes :)

Amen to that.

[AdamT]

I think where he says "I never got a bill from the hospital or anything" does the trick right before he says "he was doing it to thank one human being next to the other."

People are moved by stuff like this and I hope it works in the short time we have to Tuesday.

Yes, that was the only part that could fit in. If the extra information about the bill was left in, it wouldn't allow the extra parts at the end about honesty, which we felt was important to drive home as the ad closes. Believe me, you'd be pulling your hair out trying to edit this down to fit perfectly into 60 secs...it's like a freaking magic trick.

[fuzzybekool]

This campaign is clicking on all cylinders ! Great News !

[FreeTraveler]

Great job of editing. Every time I watched this I wondered how it would ever get down to one minute without gutting the message. You made a believer out of me.

[ItsTime]

+rep!!!

[Crotale]

Good edit.

Tweeted: https://twitter.com/#!/Samuel_E_Amer/status/155029874040508416

[teacherone]

hmm...

true. in the orginal compassion thread another poster discussed how the "stillborn" bit was a negative.

i did not have the impression...but i can see how others could.

[jsem]

THIS is what we need.

YEAH!

[teacherone]

wow...post deleted that quickly...good work mods ;)

[CaptUSA]

Oops. sorry.

[teacherone]

Oops. sorry.

where'd your post go?

[ItsTime]

I wish they took out the part about the stillborn and added the part where he says Ron Paul would take care of the bill, not just that he did not receive one.

Don't get me wrong Im pumped this will be showing!

[olehounddog]

I know it's implied but why did they take out the most important part? "As far as the bill, he said he would take care of everything".
What I was thinking.

[Lord Xar]

I agree that removing the stillborn line and replacing with "he said he'll take care of it" would be or could be appropriate. But I wouldn't put it past the media to bring up the omission of that and say "revpac is dishonest with their ad... ron delivered a still**** baby" etc.. and paint it negative. can't win.
Great editing. I'll have to think about this some more in terms of mentioning it.

[Tyler_Durden]

That's awesome!!!!

[coffeewithgames]

you guys have other good ads though...why not three different ones?

this ad is mainly to bust the racism charge but that has blown over right?

I'm not so sure it has blown over. Glenn Beck was talking about them again yesterday, and if we know the media, they will bring them up in the debate, showing quotes/clips from them on screens...why? Because it's a non-topic to a country that is $15 trillion in debt.

[jcarcinogen]

YES!!! This made my day.

[Paulitics 2011]

Three times!?!?!? This is amazing.

[JohnGalt23g]

why the same ad three times?

The secret to great messaging: Repetition.

The secret to great messaging: Repetition.

The secret to great messaging: Repetition.

The secret to great messaging: Repetition.

[walt]

question: why is revpac doing this and not the campaign itself?

[AdamT]

Question I need answered immediately: I can possibly cut out mention of the still born and add in that RP said he would take care of the bill. Is this needed?

[TIMB0B]

Awesome. Outlines everything, and gets straight to the point.

[Slacker]

Awesome. Does anyone else think the voice at the end sounds like Stacy Keach?

[TIMB0B]

Question I need answered immediately: I can possibly cut out mention of the still born and add in that RP said he would take care of the bill. Is this needed?The "stillborn" comment does seem like it's RP's fault with the way the story is told, so that's up to you, I guess.

[bluesc]

Question I need answered immediately: I can possibly cut out mention of the still born and add in that RP said he would take care of the bill. Is this needed?

Tough choice. I say do it.

[teacherone]

Tough choice. I say do it.

yes...but DO NOT make it appear as if the baby was born healthy...just jump to how Ron helped them and took the bill.

[seapilot]

Question I need answered immediately: I can possibly cut out mention of the still born and add in that RP said he would take care of the bill. Is this needed?

Take a poll? Difficult choice. I say keep the still born part and exchange where he never got a bill from the hospital to where he said RP would take care of the Bill. Shows more compassion on RP than say the hospital.

[Bruno]

+ rep AdamT and RevPAC! Awesome news!!

[archangel689]

Protip: this ad not only targets the newsletters, minorities, but targets a segment of voters that we've been lacking: Women.

[AdamT]

Folks we decided to keep the edit as is. Seeing James say they lost the stillborn is just too powerful a moment to cut out. That is literally the emotion hook of the ad.

[teacherone]

Folks we decided to keep the edit as is. Seeing him James say they lost the stillborn is just too powerful a moment to cut out. That is literally the emotion hook of the ad.

ok.

you guys are the pros.

must be difficult to work with all these anonymous amateurs shouting out random tips!

[Esoteric]

This is the first thing I thought of when i saw it... the part where he says "As far as the bill, he said he would take care of everything" part was the most touching part of the full ad.

My vote is to change it.

[lucent]

Folks we decided to keep the edit as is. Seeing James say they lost the stillborn is just too powerful a moment to cut out. That is literally the emotion hook of the ad.

It may be powerful, but is it powerful in benefit to Paul? It seems like a powerful neutral comment, but this is suppose to be a political ad.

[seapilot]

do it Chris! This is the first thing I thought of when i saw it. the "As far as the bill, he said he would take care of everything" part was the most touching part of the full ad.

Drop the part "did not receive a bill from the hospital and add As far as the bill he said he would take care of everything. Either way hopefully it will get a good response in NH.

[Esoteric]

Chris, if you add the "he said as far as the bill, he would take care of everything, which he did", you can get rid of the "i never got a bill from the hospital or anything", which becomes redundant.

Edit:

Drop the part "did not receive a bill from the hospital and add As far as the bill he said he would take care of everything. Either way hopefully it will get a good response in NH.

Looks like someone beat me to it!

[lucent]

Drop the part "did not receive a bill from the hospital and add As far as the bill he said he would take care of everything. Either way hopefully it will get a good response in NH.

I agree with this.

[Esoteric]

It may be powerful, but is it powerful in benefit to Paul? It seems like a powerful neutral comment, but this is suppose to be a political ad.

This. Chris, I think the sentiment will overwhelmingly be to add the "as far as the bill, he said he would take care of everything" part, and remove the part where he didn't get a bill from the hospital. That doesn't imply that Ron Paul paid for it. We want to focus on Ron Paul's generosity, and the fact that he had a stillborn doesn't really add to that.

If it doesn't fit, I can speed up the audio for you without changing the pitch / tone of his voice.

[seapilot]

This. Chris, I think the sentiment will overwhelmingly be to add the "as far as the bill, he said he would take care of everything" part, and remove the part where he didn't get a bill from the hospital. That doesn't imply that Ron Paul paid for it. We want to focus on Ron Paul's generosity, and the fact that he had a stillborn doesn't really add to that.

Yes has the best of both worlds, keeping the still born part and adding RP was compassionate to take care of everything.

[AdamT]

This. Chris, I think the sentiment will overwhelmingly be to add the "as far as the bill, he said he would take care of everything" part, and remove the part where he didn't get a bill from the hospital. That doesn't imply that Ron Paul paid for it. We want to focus on Ron Paul's generosity, and the fact that he had a stillborn doesn't really add to that.

If it doesn't fit, I can speed up the audio for you without changing the pitch / tone of his voice.

Working on this possibility at this moment. Very very tight in there but I think I can get it to work.

[WD-NY]

hmm...

true. in the orginal compassion thread another poster discussed how the "stillborn" bit was a negative.

i did not have the impression...but i can see how others could.

it does jump somewhat abruptly from 'still born baby boy' to 'i never got a bill from the hospital or anything' - always wondered if there was anything said in between those two statements that could be used as a sort of empathetic bridge (e.g. "still born baby boy...bridge...i never got a bill...").

Or maybe leave the still born out as others are suggesting?

[JTforRP]

Huge.

[WD-NY]

Folks we decided to keep the edit as is. Seeing James say they lost the stillborn is just too powerful a moment to cut out. That is literally the emotion hook of the ad.

Right on - did he say anything that could soften the transition from 'still born' to 'bill'?

Jumping immediately from death to brass tacks sort of undermines the emotional hook created a second earlier. It's borderline cold.

[Esoteric]

The "bill" part, as it is, doesn't really imply that Ron Paul picked up the cost. This is the most compassionate part of the entire story, and they left it out.

[AdamT]

The "bill" part, as it is, doesn't really imply that Ron Paul picked up the cost. This is the most compassionate part of the entire story, and they left it out.

Not any more, it's back in :)

[KramerDSP]

Awesome!

[Muwahid]

Not any more, it's back in :)

Awesome!

[pacelli]

I love it. Thanks guys for doing this and funding it.

To all other folks maxed out--> this is what revolutionpac is doing. I think it is a worthy cause and I've funded previous efforts. This is money well spent.

[XTreat]

Good job Revpac guys

[coastie]

This is ++good.

[deadfish]

Good cut, Nice work!

At 0:50, I hear some sort of abnormal sound, like overlapping voice-over. Please check it out.


:60 cut
"I never received a bill from the hospital or anything" [0:30]

Full
"And he said, as far as the bill, he would take care of anything. I never received a bill from the hospital or anything" [1:06 - 1:14]

If those extra 5 seconds or so could be included, I think it would be just even better. But again, excellent work!

edit: Ok, already looks like some people are talking about this part. Cool.
edit2: Dang... there just isn't anything to cut in this. Every second is perfect.

[Esoteric]

-nvm-

[Esoteric]

Not any more, it's back in :)

YESSS!!! Can't wait to see!

[agorist ninja]

Awesome! Eager to see the finished version.

[Drex]

Looks like I'll be watching the commercials that night

[Esoteric]

Looks like I'll be watching the commercials that night

Along with thousands of New Hampshireites!

[WIRP]

Marketing 101.

3 different ads is too much information to expect to an audience to keep in their head. If people come away with just this single ad in their mind when thinking about Ron Paul, then that should match your best expectations.

[Eric21ND]

Protip: this ad not only targets the newsletters, minorities, but targets a segment of voters that we've been lacking: Women.
And Independents! ;)

[PursuePeace]

This is GREAT news.
Awesome job, RevPac!

[AdamT]

Please no one re-post the unlisted Youtube vid below. For discussion in this thread only.

Revised version with suggested script change. Much better I think. (updated OP with this version).

OLD:
I never got a bill from the hospital or anything.

NEW:
And he said as far as the bill he would take care of everything, which he did.


http://www.youtube.com/watch?v=Zpicssix4F8

[IndianaPolitico]

Please no one re-post the unlisted Youtube vid below. For discussion in this thread only.

Revised version with suggested script change. Much better I think. (updated OP with this version).

OLD:
I never got a bill from the hospital or anything.

NEW:
And he said as far as the bill he would take care of everything, which he did.


http://www.youtube.com/watch?v=Zpicssix4F8
Wow, very nicely done. That one change really helped.

[sailingaway]

Please no one re-post the unlisted Youtube vid below. For discussion in this thread only.

Revised version with suggested script change. Much better I think. (updated OP with this version).

OLD:
I never got a bill from the hospital or anything.

NEW:
And he said as far as the bill he would take care of everything, which he did.


http://www.youtube.com/watch?v=Zpicssix4F8

YES!!! That one edit is just a tiny bit sloppy going into it, but I'm sure you intend to address it.

[KingNothing]

Wow. Yeah, that change was awesome. Awesome, awesome, awesome ad. Nice work!

[WIwarrior]

Wow is right! You guys Rock! That add is going to get us alot of extra votes. BIG PROPS!

[AdamT]

The old version may air a bit tomorrow while this new one works its way into the system. But the new one will be the one during Sat's debate.

[pauliticalfan]

Perfect.

[Esoteric]

WOW. just wow. Fantastic job, Chris. They're lucky to have someone like you working on this stuff.

just curious, are you required to audibly state that "the revolution pac is reponsible for this communicaiton", or is it enough to just show it on the screen? Maybe it would be better to just blurt it out at the beginning, to have a more powerful ending?

[AdamT]

WOW. just wow.

just curious, are you required to audibly state that "the revolution pac is reponsible for this communicaiton", or is it enough to just show it on the screen? Maybe it would be better to just blurt it out at the beginning, to have a more powerful ending?

Unfortunately, yes it's required at the end. I hate it.

[SchleckBros]

Revised version is much better

[maxoutco]

Version 2 kicks ass. Let's do it!

[JohnGalt23g]

Excellent cut of that ad. I bet that would go over really well in SC too.

[seapilot]

Wow. With the changes its more perfect than I imagined!

[daviddee]

...

[mr_x]

Wow, Compassion 2 is even more powerful than the original. Major +rep and good vibes. Damn fine job.

[daviddee]

...

[George_K]

This second "Compassion" ad version is absolutely great

[pauliticalfan]

Can I just say how grateful I am for this commercial and all that RevPac has done so far. Very pleased that I donated to them. You guys are doing a great job showing New Hampshire voters just how genuine this man Ron Paul is. The fight has only just begun. We're in this for the long haul.

[Arklatex]

yes this is a really sharp asset! I am grateful to RevPAC for this! i wish more funds to them so it can be aired even more, I dream of it being aired NATIONALLY during Primetime TV 3 times in a hour like that!

[Aldanga]

Just perfect. :D

[dannyh982]

LOVE IT!!!

[GHoeberX]

EDIT: please no one re-post the unlisted Youtube vid below. For discussion in this thread only.

Yep, not national, but anyone picking up the ABC-WMUR broadcast in NH will see the :60 commercial 3x during the debate.

In addition, there will be 186 more airings in in the days leading up to the Jan 10 NH primary. ABC-WMUR evening news, Fox News, CNN, MSNBC, History and Discovery. Regionally for NH only on all these.]

Winning!! This is really fantastic news!

[FreedomProsperityPeace]

Outstanding edit. That one little change made it perfect too. Great job.

P.S. I'm glad this is being played 3x that night. It ensures everybody will see it...a lot of people could be on a pee break or something and miss it once. This is the ad everybody has to see IMO.

[GHoeberX]

I just read about the different versions. To me, the most emotional quote (the one I got teary) of the 2 minute version was: "There's a lot of politics, and no honesty". Because that's the one which makes the perfect connection between 'telling an old story' and 'ron paul is an honest man'. If you are ever going to think about a third version, consider including "There's a lot of politics, and no honesty."

[fc2008]

The old version may air a bit tomorrow while this new one works its way into the system. But the new one will be the one during Sat's debate.

The new one is perfect. Nicely done.

[Kregisen]

FANTASTIC JOB!!!

[nc4rp]

wow 186? amazing!

[nobody's_hero]

great job RevolutionPac team.

I'd recommend, though, on future ads, if possible, that you provide a link to the youtube video so that people can watch the thing in its entirety. I'm not sure if this ad could have been edited in a way that told the story as effectively as the longer version did, but there's not much that can be done about that. People who actually take the time to look up RevolutionPAC's videos on youtube are the types of research-doing voters who are likely to end up voting for Ron Paul, so like I said, if there's a way to ad a link in at the end that goes straight to the youtube ads, I'd put it in.

That's all I can think of. Great job.

[Lord Xar]

when can we expect this to start airing.. so we can gauge the impact.

[AdamT]

when can we expect this to start airing.. so we can gauge the impact.

Started today I believe.

[fc2008]

Did the new version make it on tv tonight?

[libertybrewcity]

why the same ad three times?

people respond more to hearing the same thing over and over. that is why you often see ads over and over and over again. i believe it's a common psychological marketing tactic.

[mmadness]

Did the new version make it on tv tonight?

Apparently in the live ABC debate page someone reposted a tweet that on almost every commercial break this came on.