Compassion Ad on Movie Theatre Screens?

[sofia]

I've heard that movie theatre ads (that run just before the show )are very cost effective....

Imagine a captive audience with 'James" on the BIG screen. ...People would be blown away!

What do yall think?...maybe we can keep the full version for the movie ads and the :60 for TV.

[KEEF]

do you pay per film or do you pay once and then they paste it nation wide with whatever movie you put it with?

[sofia]

do you pay per film or do you pay once and then they paste it nation wide with whatever movie you put it with?

im not sure how it works...They prolly have local as well as national options.

Id love to "adopt" a theatre in SC ...

Im gonna check into it...

[robmpreston]

do you pay per film or do you pay once and then they paste it nation wide with whatever movie you put it with?

Pretty sure it's just based on the theater chain. Only movie trailers are attached to movies.

[subsidizing failure]

http://www.ncm.com/contact-us/national-sales

[FA.Hayek]

great idea!

[KramerDSP]

Actually, we discussed this a few months ago, and the consensus was it was not a good "bang for your buck" thing. The people who go to movies are not necessarily ones who will vote. As Ron Paul says, the best thing you can do is DONATE TO THE CAMPAIGN, CANVASS, or PHONE FROM HOME!

[sofia]

Actually, we discussed this a few months ago, and the consensus was it was not a good "bang for your buck" thing. The people who go to movies are not necessarily ones who will vote. As Ron Paul says, the best thing you can do is DONATE TO THE CAMPAIGN, CANVASS, or PHONE FROM HOME!

u would have to be strategic in the placement....

Vampire chick flics wouldnt be a good venue....but something like 'The King's Speech" would work.

But i dont know if u can cherry pick actual specific films.

[eric4186]

that sounds like a great idea to me. especially if it were a Morgan Freeman movie lol...anyone else think that guy sounds just like him?

[SpiritOf1776_J4]

Pros and Cons

Pros - for the particular ad being talked about, it's probably a good placement depending on the movie.
You can advertise in the specific states or even precincts you want.

Cons - movie revenues are down, and how can you find a demographic for this? Also, what do you have to use to submit the ad?

[dntrpltt]

Pros and Cons

Pros - for the particular ad being talked about, it's probably a good placement depending on the movie.
You can advertise in the specific states or even precincts you want.

Cons - movie revenues are down, and how can you find a demographic for this? Also, what do you have to use to submit the ad?

Another Pro-- people usually remember ads before movies, more than they do ads on TV. Lets face it, you see another political ad on TV, your mind just daydreams off to something else, but on the big screen, there is nowhere for your mind to go. Big screens and powerful sound systems definitely capture one's senses.

[GeorgiaAvenger]

How about that new movie, the Iron Lady?

[rp713]

Big Dog ad in action/comedy movies. compassion ad in drama/romance/romantic comedy movies.

[jbuttell]

The people who go to movies are not necessarily ones who will vote.

Seriously?

[tbone717]

While it sounds like a good idea, if it were truly cost effective the campaign would already be doing it. My money would go to the campaign first and let them spend it how they see fit. They are doing pretty darn good already.

[tbone717]

Seriously?

Actually he/she is correct.

Using the assumption that people in a movie theater are a cross section of the population (because there is nothing to suggest they are not) we can look at percentage of the population that votes. Take SC for example: SC has a population of 4.3 million. They have 2.5 million registered voters. In 2008 445K voted in the GOP primary. So that means in an average movie theater approximately 10% of the people are likely primary voters. So, KramerDSP is correct that people who go to the movies are not necessarily ones who will vote. In fact 90% (in SC) of them on average will not vote in the GOP primary.