What are your suggestions for making RP ads better?

[sugaki]

Yes, I realize I'm new and entering the fray with fists flailing. But I watched #1 and #2 of the New Hampshire ads and wow--they're very cable-TV ish. Or maybe public broadcasting. Will Ron Paul be spending money on better produced ads? Because Thompson's ads look like masterpieces by comparison... and that's very bad.

#1: Swap the poorly-acted lines from "Ron Paul" to "Geico" and you wouldn't flinch
#2: Talking head + constitution = 5 minute Adobe Aftereffects job. Less is sometimes more, but this time it ain't.

Ron Paul may be capturing the internet niche, but he's a long ways to go for the offline crowd. These ads wouldn't be helping at all.

[jpa]

I heard they were intentionally going for the cable TV look in NH. I guess having a flashy, high priced look does not resonate in NH (shrug)

An important part of politics is seperating the candidate from the pack. I guess they wanted to set up Ron Paul to be the anti-Romney (all glitz, no substance) who is the current leader in NH.

[sugaki]

I heard they were intentionally going for the cable TV look in NH. I guess having a flashy, high priced look does not resonate in NH (shrug)

But even with down-to-earth commercials, you can tell it's well-produced, like Thompson rattling off how he cares about rural America in a local mom-and-pop bar/restaurant. Paul looks kinda off-putting and cold in the #2 spot.

Ron Paul's already winning the internet battle--my concern is that without him having talented support in the offline department, he's going to end up being an eccentric footnote in the 08 elections.

[LinearChaos]

What do you mean? Ad 1 is great imo.

[NewEnd]

go away.

[itsnobody]

The radio Ads are much better but yeah he needs much better Ads and could do A LOT better

[Geronimo]

People in NH are sick of seeing ads from Romney. I know of at least one elderly woman in NH who was inspired from the commercials. Now she's telling everyone she knows.

[ItsTime]

they dont suck... your TV sucks watch them in HD on MSNBC and they look and sound great. They are for the older folks anyway... Ron Paul isnt slick hillary/romney these ads look much better than those running right now.

[paulitics]

these work on the old crowd.

[Margo37]

Today 09:11 PM
paulitics: these work on the old crowd.

#1 doesn't work for me but I don't live in New Hampshire either.

[UtahApocalypse]

Dead Horse???

[sugaki]

Dead Horse???

If it continues to be a problem, I'll continue to flog the dead, battered, limp corpse.

[winston_blade]

Dead Horse???

We can't even tell if it's a horse anymore.

[sandersondavis]

I have said it before and I'll say it again. The official Ron Paul campaign knows what they are doing.

Spend your time on the grassroots side, not questioning the official campaign.
Hit the streets with your slim jims. Each Slim Jim you get to a voter is worth $3.00 to the campaign.

[Gimme Some Truth]

Have some faith in Ron. He is very hands on as he has said many times. He knows what he is doing.

[richard1984]

go away.

Ha!


We can't even tell if it's a horse anymore.

Haha!


I have said it before and I'll say it again. The official Ron Paul campaign knows what they are doing.

And yeah. I agree.


I don't know why people think they have to start a new thread every time they have an opinion or an idea. Usually, it's either been or being discussed already, or it's really not that great of an idea/opinion to begin with.
I guess it's an ego thing... :rolleyes:

[American]

Those two ads are part of a series of ads, relax and trust RP already. News flash, RP isnt going to tell you a bed time story either.

[pcosmar]

If it continues to be a problem, I'll continue to flog the dead, battered, limp corpse.

Flog away, He's catchin' on.
I tell ya.

[priest_of_syrinx]

Those two ads are part of a series of ads, relax and trust RP already. News flash, RP isnt going to tell you a bed time story either.

Nice, Ron Paul bedtime story...

"In a land far away and long ago, there was a man named Jefferson. He helped create a document called the Constitution, and many people liked this document...

:D

[jumpyg1258]

I for one love the 2nd ad. The first one, not so much but hey no one is perfect!

[Wyurm]

The ads do suck and they were a disappointment. However, I also have a friend that loves "B" movies. Different things for different tastes. I suggest that we see how we as the grassroots can get some ads of our own out. I really like the simple ad someone did on youtube http://youtube.com/watch?v=3kn5ofxj3TQ or the remix: http://youtube.com/watch?v=Med926aDBoc

Its important to understand that 1) this subject has been totally beat to death here. and 2) If we are a seperate supporting campaign to the Ron Paul campaign, we do our own things as well. Its like having 2 full campaigns, so the main campaign can cater to the older crowd and we can cater to the less old crowd :D

[Drknows]

I know most of you wont agree with me here but....

I'm afraid we're not going to climb in the polls much more unless the campaign starts listening to the grassroots. Hes running a 1988 style campaign.

Ron Paul has an Image problem and the ads don't fix that, they say hey look at me I'm second teir i hope i can get your support if not oh well we tried. The media will continue to treat him as such unless he has those fancy ads and looks like a leader.

We have so much talent here that could make those block buster ads for FREE!!

none of our guys want a dollar from the campaign like those amateur guys he keeps hiring. I know they won him a house seat in texas and he feels obligated to keep them on. But they completely suck at this. what works locally in texas doesn't work nationally.


I gave both of those TV ads 5 stars even though they deserved a 1 in the back of my mind.


We can remain positive and optimistic all we want but if things don't change in the official campaign we're going to lose. Grass roots is working over time while the official campaign just sits back.

[Matt Collins]

See these 2 threads!!!

http://www.ronpaulforums.com/showthread.php?t=25536
and
http://www.ronpaulforums.com/showthread.php?t=31728

[iladelphxx]

The ads do suck and they were a disappointment. However, I also have a friend that loves "B" movies. Different things for different tastes. I suggest that we see how we as the grassroots can get some ads of our own out. I really like the simple ad someone did on youtube http://youtube.com/watch?v=3kn5ofxj3TQ or the remix: http://youtube.com/watch?v=Med926aDBoc

Its important to understand that 1) this subject has been totally beat to death here. and 2) If we are a seperate supporting campaign to the Ron Paul campaign, we do our own things as well. Its like having 2 full campaigns, so the main campaign can cater to the older crowd and we can cater to the less old crowd :D

Although the graphic work in those ads is spectacular, you can not use the music because it is copywrited....

An original score would need to be produced for it.

Any bands out there>?

[Santana28]

I think the absolute BEST ad for Ron Paul would be the most simple, easy to produce ad ever imagined by any campaign.

Why do people like Ron Paul?

*** He speaks plainly on the issues we care about, in specific terms! ***

Problem? Many people, due to the lack of mainstream media coverage, may have heard his name but know nothing about him.

Solution? Paid airtime. Commercials. Radio.

Answer? SIMPLE - Ron, looking directly at the viewer -

"I'm Congressman Ron Paul, Republican candidate for President of the United States. I believe American is on the wrong path, as many of you surely do. I believe the War in Iraq was a mistake - and I am the only candidate who voted against it in the first place. I believe our country should not police the world. I believe in trade and open dialogue with all nations. I believe in fiscal conservatism, sound currency, limited government, and have NEVER voted to increase taxes. I support a strong national defense, and secure borders. And most importantly of all - I believe the American government is first and foremost obligated to serve the will of the American people - not special interests and globalist agendas. I'm Dr. Ron Paul - and if you'd like to know more, visit www.RonPaul2008.com."

Simple, yet revolutionary (how many political ads show something other than sunshine, puppies, and feel-good rhetoric?). Makes maximum use of his very valuable airtime and informs the viewer (who may have different impressions or ideas of Dr. Paul's policies due to slanted media coverage) in a way that can't be misinterpreted. Shows courage, openness, honesty, clarity, and a REAL concrete statement as to what he would work for as President.

I've said this before... but i hope HQ is brave enough to test one of these type of ads out.

[cdigi]

Yes, I realize I'm new and entering the fray with fists flailing. But I watched #1 and #2 of the New Hampshire ads and wow--they're very cable-TV ish. Or maybe public broadcasting. Will Ron Paul be spending money on better produced ads? Because Thompson's ads look like masterpieces by comparison... and that's very bad.

#1: Swap the poorly-acted lines from "Ron Paul" to "Geico" and you wouldn't flinch
#2: Talking head + constitution = 5 minute Adobe Aftereffects job. Less is sometimes more, but this time it ain't.

Ron Paul may be capturing the internet niche, but he's a long ways to go for the offline crowd. These ads wouldn't be helping at all.

Hire a young, enthusiastic boutique ad agency and inject some life into the campaign.

[fj45lvr]

I'm envisioning an ad with blackscreen and voice over showing how how much of the American GDP the government consumes, how many months the average person works to pay for it and how much larger our debt is the voice over might say only one candidate wants to eliminate (fill in good things here) and HE has never voted to raise taxes

and then suddenly bam!!!

the graphic is busted through (like a piece of paper run through by a football team entering the field......but it is a KNIGHT in full massive suit of shiny armor

He flips open his face shield and inside is cute tiny Paul saying I am ron paul and I approve this message.

[fj45lvr]

heres another idea.....

Have ron standing by a massive stack of 4.3 million dollars(in a nice tall cube)he can introduce himself and say that 40000 americans donated this to him in 24 hours to lead their revolution so they could eliminate spending large sums of money like "this" for our war in IRAQ (as he steps over two steps and stands by another stack of 2 TRILLION dollars in a nice super sized cube which dwarfs the donation.


The fiscal aspect is where HE ALONE is MONEY.

[nayjevin]

good post, tyvm

but for a new member, whateva

just search first plz

[njandrewg]

<IMG> Start out with a grayed out video of 1913 opening of Federal Reserve.

[VOICE]"1913, the US government creates the federal reserve and gives it the job of keeping the value of a dollar"

<IMG>1913 Dollar: 1 to 1, cost of milk ____, cost of gas ____, cost of bread _____

[VOICE] 2007, The Federal reserve has failed to do its job.

<img> Dollar: .04 to 1, cost of milk ____, cost of gas ____, cost of bread _____

[VOICE] Ron Paul is the only candidate who wants to fix this problem and get rid of Federal reserve, whose reckless printing of money has this country heading towards recession. To find out more go to www.ronpaul2008.com or call XXX-XXX-XXXX, and find out more about the candidate who has the whole country talking

[VOICE] I am Ron Paul and I approve this message

[wsc321]

Because Thompson's ads look like masterpieces by comparison... and that's very bad.

I don't claim to have any marketing sense, but I'm not sure I'd automatically accept that. Perhaps unpolished ads that look authentic and "real" are just what the voters are looking for?

Anyway, I'd love to see Ron Paul's name wed to "Restore The Constitution" in every ad. Of course, doesn't have to be emphasized - but I'd like to see that message hammered constantly. It's amazing the other candidates cannot challenge it (or say it themselves).

[Sematary]

Yes, I realize I'm new and entering the fray with fists flailing. But I watched #1 and #2 of the New Hampshire ads and wow--they're very cable-TV ish. Or maybe public broadcasting. Will Ron Paul be spending money on better produced ads? Because Thompson's ads look like masterpieces by comparison... and that's very bad.

#1: Swap the poorly-acted lines from "Ron Paul" to "Geico" and you wouldn't flinch
#2: Talking head + constitution = 5 minute Adobe Aftereffects job. Less is sometimes more, but this time it ain't.

Ron Paul may be capturing the internet niche, but he's a long ways to go for the offline crowd. These ads wouldn't be helping at all.

Those ads are designed for mainstream (ie - not very politically involved or looking for anything extreme) Americans. WHY would WE find them appealing?

[rpfreedom08]

I think they need more heart! Everytime I watch the videos on utube I get goosebumps and sometimes (at the risk of sounding dumb) I get watery eyes. Thats what the campaign needs to put in thier ads, heart!

[Eric21ND]

Youtube videos deliver emotion, the current ads are devoid of that.

[mfoley1]

I think the acting needs canned, maybe a hint of special effects(on the text), and more dramatic background music would help, something thats going to make people sit up and take notice.

Maybe more emphasis on the fact that he will BRING THE TROOPS HOME since 70% of the US wants us out anyways.

[Ginobili]

Nice, Ron Paul bedtime story...

"In a land far away and long ago, there was a man named Jefferson. He helped create a document called the Constitution, and many people liked this document...

:D

lol

[Matthew Zak]

His ads need to capture the revolutionary truth about his campaign. Hopeful, optimistic, even exciting.

[constituent]

But even with down-to-earth commercials, you can tell it's well-produced, like Thompson rattling off how he cares about rural America in a local mom-and-pop bar/restaurant. Paul looks kinda off-putting and cold in the #2 spot.

Ron Paul's already winning the internet battle--my concern is that without him having talented support in the offline department, he's going to end up being an eccentric footnote in the 08 elections.

down to earth? you mean the bobble-head bit?

yea, i saw that one too. :D

[sugaki]

Those ads are designed for mainstream (ie - not very politically involved or looking for anything extreme) Americans. WHY would WE find them appealing?

My point is that *because* they're not politically involved, the commercials have to be more emotional rather than informational. The mainstream public doesn't care so much about the intricacies of Austrian economics so much as the perception of a given candidate.

Neither ads have the emotional pull that's needed, that's my point. Swiftboat ads worked not because they were informative, but because they were emotionally effective (albiet manipulative and borderline lying)

I flatly disagree with the popular sentiment on this forum of being against "slick marketing." The campaign needs to be cutting-edge on all fronts, be it Internet, grassroots or mainstream media. Ppl here keep lambasting mainstream media and how it hurts Ron Paul--yet you don't want to fight on that front? There's nothing wrong with "slick" ads.


I don't know why people think they have to start a new thread every time they have an opinion or an idea. Usually, it's either been or being discussed already, or it's really not that great of an idea/opinion to begin with.
I guess it's an ego thing...

The self-defeating irony in your post is rich. You realize you just quoted three other people saying the same exact sentiment, then proceeded to get on your little 20-second soapbox rehashing the same ad hominem? I guess you suffer from ego problems too.

[fj45lvr]

I agree with you buddy...

We possess DYNAMITE (pauls messages which are POPULIST ) the masses of the people WANT a revolution in my opinion.

Use the dynamite....by drawing the contrast of what is and what should be.

for example Rons recent ad says he will protect privacy of the individual (in my opinion that doesn't mean much to the average person because they are not even aware of any PROBLEM. Need bigger CONTRAST ....the public is IGNORANT.

[werdd]

we need to make them look professional like this ad

http://www.youtube.com/watch?v=eBGIQ7ZuuiU

[sugaki]

we need to make them look professional like this ad

http://www.youtube.com/watch?v=eBGIQ7ZuuiU

Is no forum too sacred for Rick Roll? :D

[Ridiculous]

Put a simple caption on ad one, "actual Ron Paul supporters"

It would make it much more effective...