Can we get this Ad on the Air? The answer is up to you!

[Drknows]

(the Ad)
http://www.youtube.com/watch?v=Med926aDBoc



We accomplished some great things so far. Nh ads and the 5th fund raiser to name a few.

I contacted the guy who made the ad.


Hey, thanks for contacting me. Everything in that ad was created by me. To use it, we would have to secure rights for the song, and there were a couple of images (troops in Iraq and Ron Paul at the end) that I pulled off the web. I didn't find any copyright info where I found them, but I'm not sure of the legalities of use of those two images without permission. Although, they have been altered tremendously by being blended into the background, etc.

As for my part, I give full permission and rights for anyone who wants to put this ad anywhere (to promote a positive message of Ron Paul), to do so. The ad itself was created at Standard Definition (SD 720x486) and is ready to roll for television. The only thing that would have to happen, (minus the licensing mentioned earlier) is that it would have to be put onto Digibeta or Betacam tape and duplicated for the stations...

Also, I don't know Federal regulations with running ads without "I'm Ron Paul and I approve this message" or "Paid for by Ron Paul" etc etc... so we would need to find that out as well, or even better yet, get the campaign to O.K. it, and then that would simplify a lot of the process.

I think that the grassroots stepping up and getting ads on the air would be awesome, and could also draw another media blitz if we pulled it off. Let me know your thoughts and know that I'll do whatever you need to get this on the air.

Thanks!
Adam



I think we can pull this off. The label that owns that song is Fantasy Records (concordmusicgroup). This is the contact information i found.

http://www.concordmusicgroup.com/licensing.html


Concord Music Group licenses music for use in a variety of media outlets including feature films, television shows, video games, movie trailers, ringtones, compilation CD's, and advertising commercials. Please contact one of the licensing staff below with your licensing request or inquiry.



What do you guys think? skiingff? Trevor? Anyone?


One Ad, national TV. Superbowl anyone? I know this will take some serious cash but if we can raise millions in one day anything is possible.

[bbachtung]

Genius.

Not the Super Bowl, though, that's going to cost several million dollars and be too late for any significant impact on the race for the nomination.

[JordanL]

Because of McCain's unconstitutional financing laws, we might have trouble with the FEC.

[Drknows]

Genius.

Not the Super Bowl, though, that's going to cost several million dollars and be too late for any significant impact on the race for the nomination.

Shoot for the stars and land on the moon. :D

[austin356]

Lets do this independent of the campaign via a PAC.

[GHoeberX]

I don't know, but I think this ad maybe needs a voice to read the texts?

[LibertyEagle]

It's a great ad, but is it the one we want to start off with? I know skiingff,et al. are working on another one to air in Iowa. We need to find out when it will be ready, don't you think?

[grapplerkepp]

It quickly lays down lots of Ron Pauls issues,its catchy,its simple and happy.

This needs to go on the air ASAP.

[austin356]

This ad should only be used in a very targeted way.

This should not be played for old people. It should be played for younger or sophisticated crowds.

[Ozwest]

Need to get a hold of someone on this forum who has experience in copyright laws and has negotiating skills. The CCR song is a crucial part of the commercial and Fantasy Records is going to want their pound of flesh... Well worth the effort though, as this commercial "Rocks" and will generate huge interest.

[QWE]

Not sure but aren't the rules for ads either: The talk about the candidate and they are from the official campaign ("I'm Ron Paul and I approve this message") or they're a PAC ad and they can't actually endorse any candidate (but they can attack a candidate...). Right?

[paulitics]

good stuff

[Ninja Homer]

You could always use a different song if that one costs too much for the rights. Here's a version of it with a different song:
http://www.youtube.com/watch?v=3kn5ofxj3TQ

There are quite a few Ron Paul songs now, but I don't know if any of them would fit.

[Ozwest]

This ad should only be used in a very targeted way.

This should not be played for old people. It should be played for younger or sophisticated crowds.

Im 49, and I don't know if you consider that old, but this is the music of my generation and people older than myself... Don't forget you young whippersnippers, the 60's-70's was the generation that invented "rock".

[fletcher]

We can get it on the air, but it is going to have a different song. Just being realistic.

[AceNZ]

Late-night TV ads are surprisingly cheap on many stations.

[Drknows]

It's a great ad, but is it the one we want to start off with? I know skiingff,et al. are working on another one to air in Iowa. We need to find out when it will be ready, don't you think?

I agree he has a PAC already set up and thats why i mentioned him. I'm hoping he agrees with this idea and can help get the ball rolling!


Lets do this independent of the campaign via a PAC.
Thats what i was thinking, It would be nice if the campaign used it though.


Need to get a hold of someone on this forum who has experience in copyright laws and has negotiating skills. The CCR song is a crucial part of the commercial and Fantasy Records is going to want their pound of flesh... Well worth the effort though, as this commercial "Rocks" and will generate huge interest.
Yes i am in no way a leader thats why i said its up to us.



Im 49, and I don't know if you consider that old, but this is the music of my generation and people older than myself... Don't forget you young whippersnippers, the 60's-70's was the generation that invented "rock".

Right on! this is the crowd we need to reach! We already have the college kids backing us.



We can get it on the air, but it is going to have a different song. Just being realistic.

Maybe but it doesn't hurt to get a quote from the record company to see how much it would cost.

[Naraku]

Get it played during Leno, Letterman and/or Daily Show. :D

[literatim]

I like the original better.

http://www.youtube.com/watch?v=Pi-GgJpfSmQ

[KewlRonduderules]

Good ad!!!

[AceNZ]

Here's a link to the licensing page of Concord Music Group (the successor to Fantasy Records)

http://www.concordmusicgroup.com/licensing.html

No online contact info, though, so someone will need to call them. There's a good chance that the cost for a 30 second clip of a relatively old song like that might be pretty reasonable.

On the PAC question -- do we really need them? What if this was done and paid for just by a bunch of grass-roots folks?

[DrNoZone]

I don't support this ad...it's ineffective and a waste of money. Leave it on YouTube where it belongs.

[BillyDkid]

In case you missed my duplicate post of this ad (I apologize) - It seems like fate. I saw John Fogerty sing this song last night at Turning Stone Casino (along with a bunch of other songs). Great thrill for me. I also wore my Ron Paul hat.

[BillyDkid]

I like the original better.

http://www.youtube.com/watch?v=Pi-GgJpfSmQI'd definitely go with John Fogerty. I like the other music, but it is too modern and dangerous sounding for some people I think.

[traviskicks]

(the Ad)
http://www.youtube.com/watch?v=Med926aDBoc



We accomplished some great things so far. Nh ads and the 5th fund raiser to name a few.

I contacted the guy who made the ad.





I think we can pull this off. The label that owns that song is Fantasy Records (concordmusicgroup). This is the contact information i found.

http://www.concordmusicgroup.com/licensing.html





What do you guys think? skiingff? Trevor? Anyone?


One Ad, national TV. Superbowl anyone? I know this will take some serious cash but if we can raise millions in one day anything is possible.

thanks for this post. I totally agree with you! I emailed the campaign asking them to put it on the air. That is the best 30 sec Ad I've seen!

[traviskicks]

Im 49, and I don't know if you consider that old, but this is the music of my generation and people older than myself... Don't forget you young whippersnippers, the 60's-70's was the generation that invented "rock".

well, it think that's one of the great draws of the ad is the sort of older music, that matches with it. I think one of the reasons we're not polling as well as we should is because it is the older voters that cast the vast majority of the ballots.

[Ozwest]

The CCR music will reach the 45-60 year old demographic. The song is an anthem to many and will stir up memories of more political "heady" days. It is the song that will focus their attention on the commercials message. No voice overs required.

[Ninja Homer]

I'd definitely go with John Fogerty. I like the other music, but it is too modern and dangerous sounding for some people I think.

I agree, but there's lots of songs that would work with the ad. We need to see how much licensing fees are first I think.

A 30-second clip taken out of this song might work well for the audio:
http://youtube.com/watch?v=L-t_YD-sDhw

[john_anderson_ii]

The CCR music will reach the 45-60 year old demographic.

Hey! I'm 28 and I love CCR. But that's mostly my dad's fault. I grew up on this stuff.

Anyone know Fogerty's politics? I know he doesn't own the copyright, but I'm sure he has pull with the people that do.

Does anyone know for 100% that Fantasy Records owns the copyright?

You know, if that doesn't work out, the Johnny Cash/Tom Petty acoustic version of "I won't back down" would work well.

Petty owns the label that owns his copyrights, and I think he'd go for it.

[kill the banks]

Late-night TV ads are surprisingly cheap on many stations.

that's a good point for the official campaign to consider too ... after letterman and leno perhaps this ad could be successful , hmmm , it's kinda catch'n on to me too ~ "red white & blue" lol

kill the banks

[Taco John]

This ad should only be used in a very targeted way.

This should not be played for old people. It should be played for younger or sophisticated crowds.

No, it should be played for baby boomers... That commercial will have tremendous appeal to baby boomers.

[twister5400]

this commercial is incredible. this would work incredibly well on channels like the History Channel, Discovery Channel, CNN, MSNBC, CNBC, Spike, and many others...

Let's seriously find out the cost to use this song in the commercial... I think it is crucial... Other songs would work, but I have to say, Fortunate Son fits it perfectly....

Let's get this on tv asap

[Drknows]

I think this is the phone number to Fantasy Recording Studios. I'm not sure if it has anything to do with Licensing.

Fantasy Recording Studios

2600 10th St
Berkeley, CA 94710 Map

* (510) 549-2500

[curiousobserver]

Personally, I like this one better....it has a different music....

http://www.youtube.com/watch?v=3kn5ofxj3TQ

[Ozwest]

Most are agreed that the CCR song works best with the commercial. Does anyone out there have a background in copyright law, and would be willing to make enquiries on our behalf to Fantasy Records? Once we establish the cost, we can decide if it's a go-er or not.

[sirachman]

different songs for different channels, if anyone knows people not introduced to paul yet please have them watch it and respond here with their response.

[Ozwest]

different songs for different channels, if anyone knows people not introduced to paul yet please have them watch it and respond here with their response.
Ask people in the 45-60 year old range if you are trying to appeal to that group of voters.

[curiousobserver]

Ozwest...you are right...the one above will appeal to Baby Boomers and old people.

I would think young people will like the below (in my signature) better....

We should use it accordingly....

[Brian Bailey]

We should air this during Adult Swim on Cartoon Network.

Have you seen some of the terribly cheap local ads they have on there? The cost must be extremely affordable.

The ad is perfectly suited to that demographic, and half of the million or so people who watch every night watch it while on their computer where RonPaul2008.com is two clicks away.

[Van Damme]

Ask people in the 45-60 year old range if you are trying to appeal to that group of voters.

I would like to see that ad to the song Volunteers by Jefferson Airplane, I have no experience with this. Could someone do this?

[Matthew Zak]

It's actually pretty impressive. If you have a myspace, forward that video with it's embedded code into a bulletin and encourage your friends to do the same. :)

[terlinguatx]

...

[Ozwest]

I would like to see that ad to the song Volunteers by Jefferson Airplane, I have no experience with this. Could someone do this?

Not a bad 2nd choice. All us old-timers should grab our walking canes and play our records on the trusty old RCA phonograph.

[gornandez@yahoo.com]

i will chip in to put this on AdultSwim...... perfect for this, or comedy central/ hirtory channel etc. have no copyright exp. tho. good luck all

[Wyurm]

whoa, this poor thread got lost fast! Anyway, this is a very awsome idea so I'm bumping it.

[Matthew Zak]

Myspace is the most popular web sight in history. Post that video into a bulletin and spread it.

[itsnobody]

I like the ad but just not the music...sounds like the same music from some sitcom or something

[Ninja Homer]

Some more song possibilities:
Buffalo Springfield - For What It's Worth - http://youtube.com/watch?v=bYxNMMiw_Q4

Simon & Garfunkel - Sound of Silence - http://youtube.com/watch?v=YhdGkZ6Fngw

I'm not saying there's anything wrong with CCR... It's just nice to have options.

[manny]

Yeah think there was another thread for this video but there are so many new threads every minute stuff gets lost. And today with a new media youtube vid every 15 mins I've given up. I think until today I had seen 90% of the media about ron paul... now just can't keep up (which is how it should be :) )

Anyway... I think it's a great video. Looks so professional, really captures the happiness and hope of the campaign. My feeling is that it would be one to put on TV closer to the vote... my reasoning is it's necessary to use more traditional ads/leaflets/radio etc etc to get his name known and get people following/understanding a bit... then hit them with uplifting stuff like this video...

Rememebr we're mostly RP junkies who don't need any kind of introduction to him but others will!

[Van Damme]

Some more song possibilities:
Buffalo Springfield - For What It's Worth - http://youtube.com/watch?v=bYxNMMiw_Q4

Simon & Garfunkel - Sound of Silence - http://youtube.com/watch?v=YhdGkZ6Fngw

I'm not saying there's anything wrong with CCR... It's just nice to have options.

I would love to see this ad be done to For what its worth. Sound of silence is a bit too mellow.

[terlinguatx]

...

[Austin]

I messaged John's myspace, hoping for a response soon.

[Paulitician]

I actually don't like this commercial much :confused:

Maybe it's just that I feel not too many will read the text, but instead would want to hear some voiceover. But also the commercial doesn't do it for me personally. W/e

[Van Damme]

Here is Volunteers. Imagine part of this song as the background for the ad: http://www.youtube.com/watch?v=LZKL5o99ZkY

[ppc1040]

How about getting some free music? Does anyone know anything about Creative Commons?

[Van Damme]

How about getting some free music? Does anyone know anything about Creative Commons?

I feel this ad will only work if we have a known song to catch the attention of the viewer, or they are likely to dismiss the ad. If they are not watching the screen and reading the words, the power of the ad is lost. Thus, with this type of ad we must draw in the viewers with a known song. Anything anti-war from the sixties or seventies would allow for this ad to reach a wide-range of viewers.

[Calvin]

This may be out there, but why not try fife music? It would be in keeping with the campaign's revolutionary theme. Listen here (http://frontiernet.net/~gjwatersjr/Parsons_Farewell.mp3).

The tune is "Parson's Farewell" from Playford. It was popular through the early British Empire and would have been known to both sides of the revolution. The source recording is here: Harmonia Mundi (http://harmoniamundi.com/usa/album_fiche.php?album_id=5). It would be easier to get permission for it than Creedence's tune, IMO.

[Ninja Homer]

How about getting some free music? Does anyone know anything about Creative Commons?

Here's a bunch of open source music:
http://www.archive.org/details/opensource_audio

Good luck!

[Pauliana]

Spend the money and get the rights to the original song

[Adamsa]

If you added voice to it (just saying whats on the screen), you'd only need a simple drum beat with some bass probably and it'd have the same effect.

[JMO]

The older crowd who watch TV do not want to read commercials, especially this commercial that has the words at a slant and scrolls along quickly for the old tired eyes. i think a voice over is a must or you will lose the message. their is a big difference between people who seek out a video on Youtube and someone who is watching TV for programming.

[greves]

The older crowd who watch TV do not want to read commercials, especially this commercial that has the words at a slant and scrolls along quickly for the old tired eyes. i think a voice over is a must or you will lose the message. their is a big difference between people who seek out a video on Youtube and someone who is watching TV for programming.

We're talking about 40-50 year olds here, not 400-500 year olds.

[Brian Bailey]

In response to the people asking for a voice-over on the ad- I think that would completely destroy the ad's originality and effectiveness.

I just want to mention what I said earlier... this has Adult Swim written all over it.

[Pete Kay]

The older crowd who watch TV do not want to read commercials, especially this commercial that has the words at a slant and scrolls along quickly for the old tired eyes. i think a voice over is a must or you will lose the message. their is a big difference between people who seek out a video on Youtube and someone who is watching TV for programming.

Old people can't read! Once you hit 50 you become a worthless drain on society, drooling on your shirt while watching reruns of MASH. It's true!

[Ozwest]

If you added voice to it (just saying whats on the screen), you'd only need a simple drum beat with some bass probably and it'd have the same effect.

My 2cents. Because it is a visual ad without voice-overs, a popular or well-known song from the 60-70's that is "catchy" and "pricks" the memory banks of the 45+ demographics will focus their attention on the amazing visuals of the ad. Anything less, and the viewer will "zorch out" as many of us do when the commercials are on.

[Nash]

Text on a screen without a voice over does not an effective television commercial make.

The copyright for that song will cost enormous amounts of money.

It's a great internet ad but not suitable for television.

[Vvick727]

Old people can't read! Once you hit 50 you become a worthless drain on society, drooling on your shirt while watching reruns of MASH. It's true!

these drains on society can vote.

[Ozwest]

Old people can't read! Once you hit 50 you become a worthless drain on society, drooling on your shirt while watching reruns of MASH. It's true!

Yeah, I'm just waiting to die... During the meantime, I think I could manage to find enough strength to take a couple of these "kiddies behind the woodshed for a good thrashing. hehe.

[JMO]

We're talking about 40-50 year olds here, not 400-500 year olds.

I am 42 years old. i liked the add on the Internet, however i am interested in Ron Paul and was seeking out Ron Paul videos. however the target audience is not Ron Paul supporters, but non Ron Paul supporters. if I was sitting on my couch and not on a chair in front of my computer, and that add came up about someone who i have yet to support, I would not put forth the effort to read that add. you need to look from the point of the audience you are targeting and not your own point of veiw.

[Seth M.]

"I can only imagine" instrumental piano no lyrics 30sec blurb

This could be easily produced and recorded by volunteers. The first 4 notes are instantly recognized by millions.

Listen folks.. its not always about shock and awe. Everyone agrees with Ron Paul's views to some degree. The way I think it should be approached with this ad is to "suggest" not "show".

To make a suggestion one has to have trust. The music shouldn't ask someone to trust the ad or the messenger. but trust yourself. YOU ARE AMERICA. After that all will fall inline.

my 2cents

[MozoVote]

You can also consider licensing a "sound alike" if the original CCR song is unaffordable.

[monotony]

I am 42 years old. i liked the add on the Internet, however i am interested in Ron Paul and was seeking out Ron Paul videos. however the target audience is not Ron Paul supporters, but non Ron Paul supporters. if I was sitting on my couch and not on a chair in front of my computer, and that add came up about someone who i have yet to support, I would not put forth the effort to read that add. you need to look from the point of the audience you are targeting and not your own point of veiw.

So if you hadn't been following politics very closely and a commercial came up that said: End the War, End the IRS, etc that wouldn't get your attention? I think anyone sympathetic to either of those two views alone is going to have their curiosity peaked enough to find out more. I mean really, how many people out there are we hearing say "lets end the irs and allow you to keep the 30% we have been unconstitutionally stealing for the past century"? I think this can't be emphasized enough in the campaign in every way shape and form we can think of. Those existing paycheck to paycheck on very little means would make it out to vote for this issue alone.

It is not surprising that some people like the commercial and some people don't. But we have all seen ads the campaign has put out so far... They are traditional political advertisements that someone like me would completely ignore. They do not differentiate him in any way at all. The POWER that we wield as grassroots supporters is largely based on creativity that the volunteers are bringing to it. The more creativity this campaign is infused with, the more passion we generate within the grassroots movement and that is a feedback loop that feeds itself! The more we differentiate this movement from the other politicians, the better IMHO.

[JMO]

So if you hadn't been following politics very closely and a commercial came up that said: End the War, End the IRS, etc that wouldn't get your attention? I think anyone sympathetic to either of those two views alone is going to have their curiosity peaked enough to find out more. I mean really, how many people out there are we hearing say "lets end the irs and allow you to keep the 30% we have been unconstitutionally stealing for the past century"? I think this can't be emphasized enough in the campaign in every way shape and form we can think of. Those existing paycheck to paycheck on very little means would make it out to vote for this issue alone.

It is not surprising that some people like the commercial and some people don't. But we have all seen ads the campaign has put out so far... They are traditional political advertisements that someone like me would completely ignore. They do not differentiate him in any way at all. The POWER that we wield as grassroots supporters is largely based on creativity that the volunteers are bringing to it. The more creativity this campaign is infused with, the more passion we generate within the grassroots movement and that is a feedback loop that feeds itself! The more we differentiate this movement from the other politicians, the better IMHO.

I do not disagree with the message, it is how the message is told, or in this case not told. here is the key line in what you said " commercial came up that SAID" it's not saying anything, it is written. i watched that video yesterday and the only recall i have of the video is the music. most people do not watch TV to read. its a wonderful online video but the TV audience is different than the online audience. it's my opinion, most of the people i work with are in the 40 to 60 year old range, i think in most cases they would not read that video.

[slantedview]

This is so totally the best ad evar!

[tanverenzo]

More information on how to acquire a licence properly: http://www.ascap.com/filmtv/faq.html. I'm parsing through it right now.

*Edit*

A lot of the negotiating will depend on how many times you air it, which markets, etc. I think we need a more coherent plan before trying to negotiate a rate.

[cradle2graveconservative]

It was very well done, and regardless of what eventually happens to it, props to you Adam.

Though I'd change "Less Wasteful Spending" to "No Wasteful Spending" -- "A Stronger Economy" to "A Strong Economy"

Also, it is my understanding that the quote is "of the people, by the people, for the people" so maybe switch them around in that last "scene."

That's my extremely picky, finicky two cents.

[Drknows]

More information on how to acquire a licence properly: http://www.ascap.com/filmtv/faq.html. I'm parsing through it right now.

*Edit*

A lot of the negotiating will depend on how many times you air it, which markets, etc. I think we need a more coherent plan before trying to negotiate a rate.


Is this goal too high for us?
http://www.frankwbaker.com/2005-2006_ad_rates.htm

ONE AD at ONE TIME for the whole nation to see? We could do that in two months i bet if promoted right.


Maybe im just dreaming, maybe that money would be better spent towards the official campaign i don't know....


But when i seen that AD i swear i was having Deja vu. Something tells me that is the AD.

[wisconsinite]

This ad needs the CCR song to really work.

That song rocks! Baby Boomers will dig it. This song will capture their interest.

Voiceovers will take away from the impact of the ad. Voices would spoil the song.

The song in the other version with the industrial music is too creepy for most people.

The CCR version is more upbeat and positive.

[Benaiah]

I like this ad better than any I have ever seen. EVA.

If we could get around the various copyright laws and PAC issue, I think that we could set a million dollar budget and reach it in no time.

[edit] once the ad is finalized (copyright issues, wording, song, whatever) we could make a website and promote the crap out of it to raise money. Just like we did with the 5th. Instead of donating to Paul, though, we could setup a chipin account or something.

[saahmed]

My opinion: The ad is a little flashy and would likely only appeal to younger people. I think the statements in it are ones that a lot of candidates are saying and it doesn't really set him apart from all the others. It might get people to recognize his name and his stances, but might not gain a whole lot of support from people who are already behind another candidate. I would say the ad could be used on stations like MTV to gain some name recognition, but I don't think it will win people over from Obama.

[Chibioz]

This ad rocks, it's perfect with the classic song

[Ready2Revolt]

My opinion: The ad is a little flashy and would likely only appeal to younger people. I think the statements in it are ones that a lot of candidates are saying and it doesn't really set him apart from all the others. It might get people to recognize his name and his stances, but might not gain a whole lot of support from people who are already behind another candidate. I would say the ad could be used on stations like MTV to gain some name recognition, but I don't think it will win people over from Obama.

I think that it is near impossible to find an ad that will appeal to every type of voter. With that being said the only thing we can hope is will the money we spend investing in this ad be worth it. Judging from the replies on this and the previous thread, I think it is powerful enough to warrent a respectable amount. Maybe try it out in an early primary state and see what the responses we get. The issues might not seperate he from the message, but for some reason I think this ad does it better then the commercials that I have seen. For instance Hillary Sopranos, Mike Gravel Pond, Obama's.

[Ready2Revolt]

After thinking about it some more, maybe I haven't seen enough commercials. The majority of the commercials are being ran in NH and Iowa. If some people in these states could give their opinion, I'd feel more comfortable.

[ForLiberty-RonPaul]

I'm all for a voice over and the text changes that were mentioned earlier. This ad is a great effort, but it is not ready for TV. It is easy to become over zealous when presented with slick graphics and music that brings up all kinds of emotion. If the grassroots is going to go forward with this ad then it needs to step back a moment and consider what can improve this ad so that it is effective[I]. Good ART does not make a good AD.

Remember when everyone was screaming at the campaign to not run that first piece of crap in NH?? That commercial was effective because it was targeting a specific group, which is what you must do if you are on any kind of budget. Even slick car ads have a target audience. Ever notice that all the truck commercials run in Texas have country music, large dirty white guys, and chicks with tight jeans and stetsons?

The discussion seems to be moving in the direction that places this ad in the baby boomer generation. I AGREE! The Black Hawk helicopters immediately remind me of Vietnam (and i wasnt' born yet). The music selection i think is ok. What about "Everybody Get Together" (Chet Powers).

UNDERSTAND that [I]apathetic baby boomers will want someone speaking to them. They WILL NOT READ text on a screen!! Much less DIAGNAL TEXT on a screen. I'm 25 and I don't want to. Not too mention that it is a bit quick. Commercials must be dumbed down. The main campaign knows this because they have ad people working for them. I'm a composer who's done a little ad work. I learned quickly that it is not about merit or quality, but simply does it get the job done right away. The most difficult thing to do is balance art with message (in 30 seconds no less!). This is what makes a good ad though.

I propose a thread to give constructive critizism on this ad so that we may make the most of this opportunity. :)

thanks!!

[JordanL]

Guys! Did no one hear what I said?

A PAC cannot implicitly endorse a single candidate due to McCains unconstitutional law. Sure, we might be willing to take it to court (again) but the TV station airing it certainly wouldn't.

[Matt Collins]

Before you do advertising, SEE THIS THREAD:
http://www.ronpaulforums.com/showthread.php?t=31728

[Ozwest]

I'm all for a voice over and the text changes that were mentioned earlier. This ad is a great effort, but it is not ready for TV. It is easy to become over zealous when presented with slick graphics and music that brings up all kinds of emotion. If the grassroots is going to go forward with this ad then it needs to step back a moment and consider what can improve this ad so that it is effective[I]. Good ART does not make a good AD.

Remember when everyone was screaming at the campaign to not run that first piece of crap in NH?? That commercial was effective because it was targeting a specific group, which is what you must do if you are on any kind of budget. Even slick car ads have a target audience. Ever notice that all the truck commercials run in Texas have country music, large dirty white guys, and chicks with tight jeans and stetsons?

The discussion seems to be moving in the direction that places this ad in the baby boomer generation. I AGREE! The Black Hawk helicopters immediately remind me of Vietnam (and i wasnt' born yet). The music selection i think is ok. What about "Everybody Get Together" (Chet Powers).

UNDERSTAND that [I]apathetic baby boomers will want someone speaking to them. They WILL NOT READ text on a screen!! Much less DIAGNAL TEXT on a screen. I'm 25 and I don't want to. Not too mention that it is a bit quick. Commercials must be dumbed down. The main campaign knows this because they have ad people working for them. I'm a composer who's done a little ad work. I learned quickly that it is not about merit or quality, but simply does it get the job done right away. The most difficult thing to do is balance art with message (in 30 seconds no less!). This is what makes a good ad though.

I propose a thread to give constructive critizism on this ad so that we may make the most of this opportunity. :)

thanks!!

I gather your a fan of Ron Paul T.V. commercial *1.

[Naraku]

Wait, do they have commercials during the Macy's Day Parade?

[Ozwest]

Before you do advertising, SEE THIS THREAD:
http://www.ronpaulforums.com/showthread.php?t=31728

I checked out your link, but this ad doesn't target the Christian market. Get your drift though... I contributed to this thread a few hours ago, so I haven't caught up... What are your personal feelings about this ad, as you have direct (inderect) expertise in this field?

[jp5065]

What about using this as an ad on a website like myspace.com?

[Ozwest]

What about using this as an ad on a website like myspace.com?

That's probably being implemented now. This ad is so damn good, it deserves television.

[jake]

it could probably be about 10 seconds longer (a couple seconds longer to read each "burst" of text) and given a powerful voice over

[scbissler]

Lets do this independent of the campaign via a PAC.


How does one go about forming a PAC? I'm sure the info is somewhere on this site but I haven't quickly found it. I'm in the process of contacting movie theater companies in NH (for now) to see about rates/info for advertising before movies. So info on PACS or advertising would be much appreciated.

[JMO]

Before going through with this and waste money i recommend getting some baby boomers(assuming that is your target audience), have them sit about 6 to 10 feet from the TV and play the commercial. then ask them if they were watching their favorite program and this add came on, would you sit and watch it? would you read the words as it scrolled along? ask them to be honest and not just say what you want to hear, don't ask them the questions until after they see the add.

I am about 10 years young of baby boomers, but i work with them and I feel i have a good idea of how they think, and they won't read the words, sure they will like the song, but they will never get the message because it wasn't relayed to them in a proper form for a 55 year old. i know for me if this ad came on the TV i would never read the words, i would probably read whatever magazine or newspaper was on the table until my show came back on, I would need to hear the message to grab my attention away from the newspaper, and in this case I would just hear CCR and never put forth the effort to read the clutter on the screen, and the baby boomers will look at it as clutter.

[deedles]

but they will never get the message because it wasn't relayed to them in a proper form for a 55 year old. i know for me if this ad came on the TV i would never read the words, i would probably read whatever magazine or newspaper was on the table until my show came back on, I would need to hear the message to grab my attention away from the newspaper, and in this case I would just hear CCR and never put forth the effort to read the clutter on the screen, and the baby boomers will look at it as clutter.

I can't disagree with you more. I have been showing this to all manner of baby boomers and am getting overwhelmingly positive responses. The song makes you look and the text 'fans' keep you looking. Everyone I've shown it to at work ranges in age from 35-60, nobody said a bad thing. Couple said 'great song, too'.

[JMO]

I can't disagree with you more. I have been showing this to all manner of baby boomers and am getting overwhelmingly positive responses. The song makes you look and the text 'fans' keep you looking. Everyone I've shown it to at work ranges in age from 35-60, nobody said a bad thing. Couple said 'great song, too'.

It won't be the first time i was wrong. I do however stand by my opinion. I think it's different when you are sitting and looking at a lap top or computer screen compared to having it come on during a show your watching on TV. i won't make another negative comment about it, I just wanted to voice my opinion.

[BillyDkid]

This is what I don't understand. I am personally free (and so are you) to spend money I have in my possession on Ron Paul advertising if I choose too - I simply have state at the end that I paid for the ad. Is that right? If so, why don't we just do that? Also, I am free to spend as much money as I like endorsing a candidate, right? or am I wrong? I was planning on running a radio ad like posted here a while back on NY radio stations myself (or if someone else wanted to give me money for this purpose). There's no reason why I can't do this is there? It doesn't apply towards my campaign donations does it. How all of this crap is not an infringement of the first amendment I can not fathom. Isn't it weird that I should have to worry about getting in trouble for using my own (or money in my possession) to support my candidate. If someone can clarify any misconceptions I might have I would deeply appreciate it.

[CurtisLow]

I like it.. But it needs to be made in HIGH RESOLUTION.
I downloaded it and burned to a DVD with some other stuff and it came out crappy.


Put a voice over on it! reading everything it says!

[ForLiberty-RonPaul]

I gather your a fan of Ron Paul T.V. commercial *1.

If it brings more people to RP then yes. But personally, I want to start burning things down when i see that ad. It's like teeth on a chalkboard, that's right ... teeth.:)

[Calvin]

New versions of the ad have been posted:

Fife Theme (http://www.youtube.com/watch?v=imqbypBseJ8)

60's Music with Voiceover (http://www.youtube.com/watch?v=Rd_2X93rkFw)

Please take a look and leave feedback for the submitter.

[jgmaynard]

OK, I REALLY have to go with the CCR one as far and away the best, IMO.

PACs are easy to set up, I've done it:

- Register with your state (look on your state's SOS website).
- Register with the IRS (you will either need or recieve an employee ID number).
- Go to the bank and open a bank account with your SOS paperwork.
- The bank will help you register the PAC with the Justice Dept.

You have a PAC.

JM

[Daantje757]

First of all, I think this campaign video is the greatest ad yet made by a volunteer. I think it typically appeals to anyone with a 'young' mind between 30 and 60, who's not completely new to Ron Paul (because it lacks introduction, contrary to the official second New Hampshire ad). The Creedence Clearwater Revival music adds a big thrill (at least for me), and in my opinion has much more impact than the first release with different music.

I suggested contacting the CCR management, or whomever represents their licenses, to see if they would grant support to the Ron Paul campaign, and perhaps give a license for free (and in the other case, I guess it wouldn't have to cost too much, considering it's rather old music and only a 30 sec. clip).

Another suggestion I made on YouTube is to mobilize the graphic designers and multimedia producers within the Ron Paul crowd, and to organize a contest to get more of these great TV ads. They would create a diversity of ads ('for the people, by the people', in synch with the Ron Paul philosophy), each to be aired according to any TV stations' specific audience. Besides, that would save the campaign team a lot of money on production, and limit the spending to airtime only.

Any thoughts on this?

[Eli]

What about a different independant song?

Any musicians here that can just lay down an inspiring vocaless beat?

that'd be ten times easier, but yes lets get this ad on the air!

[Alopederii]

This is what I don't understand. I am personally free (and so are you) to spend money I have in my possession on Ron Paul advertising if I choose too - I simply have state at the end that I paid for the ad. Is that right? If so, why don't we just do that? Also, I am free to spend as much money as I like endorsing a candidate, right? or am I wrong? I was planning on running a radio ad like posted here a while back on NY radio stations myself (or if someone else wanted to give me money for this purpose). There's no reason why I can't do this is there? It doesn't apply towards my campaign donations does it. How all of this crap is not an infringement of the first amendment I can not fathom. Isn't it weird that I should have to worry about getting in trouble for using my own (or money in my possession) to support my candidate. If someone can clarify any misconceptions I might have I would deeply appreciate it.

Unfortunately, the government owns your money and lets you use a portion of it. Proof that they have this mentality? Income tax, $2300 limit to PCCs, and a list of regulations and rules for spending money for your own ads. It's insane, and a violation of free speech. But unless you have the time to waste in court, I'd suggest you comply with the FEC until the rules are changed. :(

You can check out FEC.gov to see their rules. If I remember correctly, you, as an individual, may spend an unlimited amount on ads. But there are disclaimer requirements that must be followed, as well as FEC reports (which are a little easier than tax forms in therms of complexity). I believe there are different reports based on the amount you spend, but there is no spending limit.

If you are thinking about doing this, I'd suggest two options:
1) Pay for it yourself. In this case, hire a tax lawyer or tax accountant or someone who has experience with the FEC to deal with the paperwork.
2) Find a PAC. Lord Xar operates Americans United for Liberty and would almost definitely be willing to air ads for you if you do all the legwork, and just filter the money through the PAC to be in FEC compliance. The max contribution to a PAC is $5,000 a year -- better than $2300 to a candidate! And the PAC would handle the forms.

I hope this helps...

[Daantje757]

Announcing the CNN/YouTube Debate Video Contest (11/14/07)

CNN has asked the Ron Paul campaign to create a 30 second video to air during the CNN/YouTube debate scheduled for November 28th. In keeping with the spirit of this campaign, we want YOU to create the video that will air. Please read all of the contest details here to learn the rules and submission details.

(www.ronpaul2008.com)

[Knightskye]

What about scrapping the music and having someone narrate the points? "Imagine America..." I'm sure we could get Austin Grammer to do a voice-over for it. It'd get rid of some of the red tape.

And about the campaign OKing the ad, can't we say "Paid for by Friends of Ron Paul" - or have that at the bottom of the screen?

[BuddyRey]

This ad gets better and better every time I see it. We MUST get it on television!!!

[tremendoustie]

This ad gets better and better every time I see it. We MUST get it on television!!!

Ditto. Can project NH pick this up, + maybe start a new chipin for it?

[BuddyRey]

Also, maybe we can find out which one would cost more to air, the CCR or Buffalo Springfield version. Those are both very powerful, and will especially connect with boomers.

Edit: Another awesome remix of this would be with "Revolution" by the Beatles!

[madcat033]

This ad is SO COOL. The CCR one is the best by far. We need to get this on TV.

[Ozwest]

Is someone inquiring as to the cost of leasing the copyright? Until this occurs, we are unable to make an informed decision as to the viability of this brilliant ad.

[dsentell]

CCR version is wonderful! The others are good, but NO comparison.

I am a baby boomer. The music is happy and patriotic, and would immediately catch my attention making me want to look to see what was on. It is one of those rare commercials that I would enjoy watching over and over.

Sure hope we can pull this off.

[leonster]

On another thread, someone found out-- between $5000-15,000.

Do it.

[JaylieWoW]

Loved the ad, hated the one part showing the fence though... anyway to reasonably replace that somehow?

It is a small criticism but I know how small things can blow up sometimes.

If not, I would still be willing to donate to a PAC to get it on the air.

[Ozwest]

On another thread, someone found out-- between $5000-15,000.

Do it.

+1

[Benaiah]

I've looked around the net and can't even find out who to contact for CCR permissions or copyright info.

[Eric21ND]

On another thread, someone found out-- between $5000-15,000.

Do it.


That's much less than I thought it would be. This is very doable...and you can use the music in other future ads as well.

[voisine]

Loved the ad, hated the one part showing the fence though... anyway to reasonably replace that somehow?

I thought the part with the fence fit well. Looking at it closely it looks like a picture of the actual fence, but on first viewing I assumed it was just a random fence symbolizing a border. It doesn't have barbed wire or guard turrets or anything, so it just looks like a passive barrier, like you might have between neighbor's yards. How else would you depict a secure border without the negative connotation of a militarized border? RP voted to fund the wall I believe, even though he has better ideas on how to fix the problem.

[Ron LOL]

On another thread, someone found out-- between $5000-15,000.

Do it.

Peanuts. What about the dude with $100k to blow? We should form a PAC, take donations, and get this thing playing all the hell over the country.

[leonster]

Loved the ad, hated the one part showing the fence though... anyway to reasonably replace that somehow?

It is a small criticism but I know how small things can blow up sometimes.

If not, I would still be willing to donate to a PAC to get it on the air.

Is the fence unpopular? I've never seen polls on that, specifically, but I do know that secure borders are VERY popular, and I guess I always assumed the fence would be rather popular too. Could be wrong.

[leonster]

Peanuts. What about the dude with $100k to blow? We should form a PAC, take donations, and get this thing playing all the hell over the country.

Exactly.

Whoever called and found that number... call back... tell them we want to do this, and want to get it done fast--like THIS month. Get a quote.

[happyphilter]

Is anyone going to take charge of this?
I was going to do it in movie theaters and was going to inquire about licensing monday. But if we want to hit this thing big we should defiantly do that.
Who called in and found how much it would cost? And what rights to we have to the song?
Also, where would we want to run these ads.
Time to get serious =p

[leonster]

Is anyone going to take charge of this?
I was going to do it in movie theaters and was going to inquire about licensing monday. But if we want to hit this thing big we should defiantly do that.
Who called in and found how much it would cost? And what rights to we have to the song?
Also, where would we want to run these ads.
Time to get serious =p

Calling a project coordinator...

...any takers?

[KewlRonduderules]

bump

[AFM]

Beautiful

[LibertyEagle]

Peanuts. What about the dude with $100k to blow? We should form a PAC, take donations, and get this thing playing all the hell over the country.

To blow? I doubt he wants to "blow" his money.

He needs to decide where it will best be spent. Maybe billboards, radio ads, other TV ads, etc.

I'm sure he doesn't want to waste his money.

[robert4rp08]

This guy needs to make a similar one for the cnn/youtube debate (it has to be kept private for consideration to be aired).

[deedles]

I really like the idea of playing it in movie theaters. Captive audiences all over the country with no remotes to turn it down nor a refrigerator to go to.

Wherever it plays, I'm donating. I'll do what I can to help this effort. I think this ad is the. best. period.

[FreeTraveler]

This ad should only be used in a very targeted way.

This should not be played for old people. It should be played for younger or sophisticated crowds.

Depends on how you define old. I'm 55 and a CCR fan from the FIRST time they were popular. :D This would certainly work well at least on the younger baby boomers. Not sure how those in their 60's would respond.

[leonster]

I really like the idea of playing it in movie theaters. Captive audiences all over the country with no remotes to turn it down nor a refrigerator to go to.

Wherever it plays, I'm donating. I'll do what I can to help this effort. I think this ad is the. best. period.

Exactly. This is THE best ad.

You know why? It doesn't look like a political ad at all. It's unconvential... like Ron Paul in this era.

And it DEFINITELY doesn't look like a political ad of a guy with no chance to win.

Let's worry about the funds after we have a target amount of money. Plan first, then execute. Someone call, please! (I'm in Korea!)

[grapplerkepp]

I really really like this ad!

[Drknows]

We need a PAC to get behind this idea or if someones interested in making a PAC this could be your very first goal.

Then after that its just a matter of getting enough donations to cover the cost of that song and Air Time.

Someone said the song would cost from 5,000 to 15,000. so......

The final price tag would be around 200k - 400k for National TV spots

or around 50k - 100 k for local TV.


But im sure if we promote the PAC around the interwebs and have all the meetups donate. You could easily raise that amount in about 1 month. We're running out of time though.

[lastnymleft]

This guy needs to make a similar one for the cnn/youtube debate (it has to be kept private for consideration to be aired).

I've already suggested such directly to Adam (frankdogg - the creator).

[robertwerden]

People who are not looking at the tv wont get the message. Trust me thats a majority of tv watchers. You need to say Rons name and say your message. Also you need to license the music

[lastnymleft]

This one identifies to whom we should be speaking, in broad terms:
http://entertainment.howstuffworks.com/music-licensing2.htm

This one casts doubt on the $5000-$15,000 figure:
http://entertainment.howstuffworks.com/music-licensing4.htm

Some interesting info on the song:
http://www.songfacts.com/detail.php?id=1916
Did you know that in 2004, it was the theme music for "The Manchurian Candidate"....about a mind-controlled candidate for President? Hmm. Perhaps not such a good association to have...

The first bars, and lyrics, that we hear, seem as though it's a very 'patriotic' song, but it's actually a dystopian song complaining about not being rich, or connected, and able to get out of the Vietnam draft:
http://www.songfacts.com/lyrics.php?findsong=1916
There are elements within the song that could be well used with photos of Dr Paul in his service uniform, for example. As in, HE wasn't a "Fortunate Son" that got to avoid his duty.

These are the guys that apparently have the publishing rights at present:
http://www.concordmusicgroup.com/
John Foggerty could obviously relate to Dr Paul, having actually done his service time, but unfortunately it's not JF's call.

I think we should put no-charge feelers out to this group, first:
http://licensemusicnow.com/
http://licensemusicnow.com/contact.htm

If we do the latter, then at least we can get an idea if the figures are reasonable.

This should be done through a PAC. We need to draft someone into this. I'll nominate Lord Xar.

Seconder??

[literatim]

I think it needs some color changes. You can't read all the text clearly.

[lastnymleft]

Ok. I've talked to Concord Music. They are both the publisher, and the label, so are definitely the right mob to be speaking to.

The bad news: For a 12-month national campaign, we would expect to pay "in the hundreds of thousands" for this song.

The badder news: The licensing manager does not believe that John Fogarty would want "Fortunate Son" associated with any particular candidate. The song is too iconic within America for that.

The baddest news: In suggesting to him that we had a youtube ad-knockup that they could look at, it may not have been the best move, as his ears picked up. We may have to take it down at some stage. :-(

BUT, he seemed like a nice guy, so...

The in: He said that I can write to John & Julie Fogarty, care of them, and ask to be allowed to use it. John _*MAY*_ well decide to allow it to be used, GRATIS, if he likes Dr Paul.

I'm going to knock up a letter, and bounce it through. There are some obvious angles I can take on this. The fact that Dr Paul served 5 years when drafted, is a big bonus. His strident anti-war, non-interventionism is a big bonus, too. If there's any candidate for which he will do it, I think Dr Paul is in with a shot.

Will advise when I hear something. In the mean time, if you have any thoughts before I send this letter off, speak up, or forever hold your peace!

[Highstreet]

Ok. I've talked to Concord Music. They are both the publisher, and the label, so are definitely the right mob to be speaking to.

The bad news: For a 12-month national campaign, we would expect to pay "in the hundreds of thousands" for this song.

The badder news: The licensing manager does not believe that John Fogarty would want "Fortunate Son" associated with any particular candidate. The song is too iconic within America for that.

The baddest news: In suggesting to him that we had a youtube ad-knockup that they could look at, it may not have been the best move, as his ears picked up. We may have to take it down at some stage. :-(

BUT, he seemed like a nice guy, so...

The in: He said that I can write to John & Julie Fogarty, care of them, and ask to be allowed to use it. John _*MAY*_ well decide to allow it to be used, GRATIS, if he likes Dr Paul.

I'm going to knock up a letter, and bounce it through. There are some obvious angles I can take on this. The fact that Dr Paul served 5 years when drafted, is a big bonus. His strident anti-war, non-interventionism is a big bonus, too. If there's any candidate for which he will do it, I think Dr Paul is in with a shot.

Will advise when I hear something. In the mean time, if you have any thoughts before I send this letter off, speak up, or forever hold your peace!

Good to hear. Keep us updated.

[kutibah]

Let us know how it turns out!

[mconder]

This should not be played for old people.

I don't see the problem with it. Old people are now the generation that song came out of.

[Drknows]

Ok. I've talked to Concord Music. They are both the publisher, and the label, so are definitely the right mob to be speaking to.

The bad news: For a 12-month national campaign, we would expect to pay "in the hundreds of thousands" for this song.

The badder news: The licensing manager does not believe that John Fogarty would want "Fortunate Son" associated with any particular candidate. The song is too iconic within America for that.

The baddest news: In suggesting to him that we had a youtube ad-knockup that they could look at, it may not have been the best move, as his ears picked up. We may have to take it down at some stage. :-(

BUT, he seemed like a nice guy, so...

The in: He said that I can write to John & Julie Fogarty, care of them, and ask to be allowed to use it. John _*MAY*_ well decide to allow it to be used, GRATIS, if he likes Dr Paul.

I'm going to knock up a letter, and bounce it through. There are some obvious angles I can take on this. The fact that Dr Paul served 5 years when drafted, is a big bonus. His strident anti-war, non-interventionism is a big bonus, too. If there's any candidate for which he will do it, I think Dr Paul is in with a shot.

Will advise when I hear something. In the mean time, if you have any thoughts before I send this letter off, speak up, or forever hold your peace!

GRATIS as in FREE? :eek:


Start out with you would like to use his song then make a good first impression, explain Pauls views and how hes against the war.

just some background on Fogarty i heard he was a democrat and played for bill Clinton so hes probably not to hyped over a republican. Just mention all of Ron Pauls accomplishments in a list and attach a good youtube video.

Let him know your not with the official campaign but in the grassroots movement to get Ron Paul nominated and you feel its a uphill battle because the media is ignoring him.

good luck

EDIT might as well send him a link to the youtube video
http://www.youtube.com/watch?v=Med926aDBoc

he might like to see how it will be used.

[lastnymleft]

GRATIS as in FREE? :eek:

That's why I both underlined, and asterisked, the "maybe"! Don't get your hopes up.


just some background on Fogarty i heard he was a democrat and played for bill Clinton so hes probably not to hyped over a republican.

Looks like I'll be pushing 'it' uphill:
http://www.opensecrets.org/indivs/search_hp.asp?txtName=fogerty%2C+john&NumOfThou=0&txt2008=Y&submit=Go%21

One thing in our favor is that I have an excellent product to "sell"!

[Ron LOL]

If there's any candidate, or hell, person out there who deserves to have his name associated with the song, it's RP...

[Live_Free_Or_Die]

nt

[ronpaulfollower999]

Love the ad! It is very catchy.

[Flash]

This ad immediently needs to be on the air. My only question is: Why doesn't the campaign pick this ad up?

[jumpyg1258]

This ad immediently needs to be on the air. My only question is: Why doesn't the campaign pick this ad up?

Copyright law, thats why.

[statesman]

well then lets create our own music...

also, i would like the video to have a voice over in parts of the ad. A few pages before someone posted that... i think its great... but i do like it with the original song. We need to create our own music so it's not as expensive

http://www.youtube.com/watch?v=Rd_2X93rkFw