View Full Version : Press Releases for the Moneybombs

11-03-2011, 07:42 PM
I was thinking about some off-site things that can be done to boost the reach of these moneybombs. One that is really effective is doing a formal press release and publishing it through various distribution channels.

PRWeb.com has a premium package that offers this:

Your news goes to premier news outlets like the New York Times, USA Today and more, through the Associated Press.
Include video, attachments, images and links to engage your customers and encourage people to share your story.
More than 250,000 PRWeb news subscribers and 30,000+ journalists and bloggers

It's $360 per premium press release. Here is a $50 coupon that lowers it a bit: http://service.prweb.com/go/affiliate_CJ_hamic_50dc/?utm_source=cj&utm_medium=affiliate&utm_campaign=affiliate_CJ_hamic_50dc
There are many press release services, but I thought this was a pretty solid package. It might tap into some nice potential for new traffic and can meet short notice demands.

What do you all think?

11-04-2011, 05:44 AM
Is this something that would be released after the money bomb is over talking about how much we raised or would it contribute toward advertising?

11-04-2011, 11:22 AM
Would it drive donations to the ronpaul2012.com site?

11-04-2011, 11:29 AM
It's basically a question of how to most cost efficiently reach audiences to get people to do something.

I would assume the purpose of the press release is to spread the word of the moneybomb. The copy would probably be something along the lines of what's already on the website: military donations, veterans, etc.

11-04-2011, 11:35 AM
Although looking over various press releases, they often (always?) contain quotes from people. Perhaps we should get quotes from both recent and long-time veterans (but maybe not active troops?).

11-04-2011, 04:39 PM
Is this something that would be released after the money bomb is over talking about how much we raised or would it contribute toward advertising?

We would want to do these before the moneybomb. There are two benefits: 1) exposure to a very large audience, and 2) valuable backlinks for search engine optimization.

I have been reviewing how we went about BTO vs. Tea Party 07 and I've come to some surprising conclusions.

According to those who organized Tea Party 07, they received a majority of traffic through many organic listings in the search engines for various terms. They were ranking for terms like "Ron Paul" and even "Republican Party". The remainder of traffic came from e-mails sent out and word of mouth. In this way, they were able to generate 59k donors. However, other than that there was not the coordinated promotional strategies as we had for BTO.

BTO was approached almost exactly opposite as Tea Party 07, but yielded 76% of donor totals at 45k. BTO had virtually no SEO strategy and traffic coming from unrelated search terms was almost non-existent. If BTO had expanded on it's search engine potential, we could have very well surpassed either Nov. 5 or Tea Party 07.

My conclusion is that we need to merge the BTO promotional plan with the Tea Party 07 SEO strategy. 11/11/11 might have too short of a time frame to really make an impact in the search engines; however, by doing a press release for this one, we give it a much needed boost and also valuable insight into how it influences our outreach and pledge totals.

Press releases through web sites such as PRWeb, is one of the best ways to improve SEO strategy. It generates hundreds/thousands of backlinks for the moneybomb websites and also pushes it through AP's network of publishers. This alone would probably generate a million impressions and if we got anything near a 10% click-through, that is about 100,000 visitors that are likely Ron Paul supporters.

It is somewhat speculative, but I'm pretty certain it would bring much more in donations than the cost to launch one.

11-04-2011, 06:02 PM
and also valuable insight into how it influences our outreach and pledge totals.

That alone is worth the money.

11-04-2011, 10:39 PM
A press release doesn't mean anything if no one publishes it, amiright? How do you ensure it will make it into some paper or news outlet somewhere that the public will see, or would this just be a gamble? Not that I'm opposed to the community spending $300 on a PR gamble. We've had limited success in the past.

11-05-2011, 02:54 PM

Is this a press release? I typed in Ron Paul and that was the first link for news to pop up, so I clicked it.

11-06-2011, 07:59 PM
I'll def. do an article about 11-11-11 on my website a few days before the money-bomb, good idea about doing a formal press-release imo.