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TexMac
11-01-2011, 06:04 AM
Anyone an expert on these?

I ran 4 facebook ads overnight. They got 92 clicks and cost 56 bucks. The pledge count on the SupportThemNow site went up less than 20.

We've asked for analytics on the SupportThemNow site to no avail, so I can't check that.

What can I do to make this work better? What is a good conversion rate and how can I tell if something's doing well without knowing what happens after they click the ad?




Campaign Reach? (https://www.facebook.com/ads/manage/adgroups.php?campaign_id=6003440863305&act=19316309#)
81,485
Frequency? (https://www.facebook.com/ads/manage/adgroups.php?campaign_id=6003440863305&act=19316309#)
2.7
Social Reach? (https://www.facebook.com/ads/manage/adgroups.php?campaign_id=6003440863305&act=19316309#)
0
Connections? (https://www.facebook.com/ads/manage/adgroups.php?campaign_id=6003440863305&act=19316309#)
0
Clicks? (https://www.facebook.com/ads/manage/adgroups.php?campaign_id=6003440863305&act=19316309#)
92
CTR? (https://www.facebook.com/ads/manage/adgroups.php?campaign_id=6003440863305&act=19316309#)
0.041%
Spent? (https://www.facebook.com/ads/manage/adgroups.php?campaign_id=6003440863305&act=19316309#)
$56.64
fearthereaperx
11-01-2011, 07:01 AM
first of all try lowering your bid to 30 cents so you can double the amount of clicks for the same amount of money
TexMac
11-01-2011, 07:45 AM
OK, does that mean fewer clicks or what?
TwoJ
11-01-2011, 09:18 AM
OK, does that mean fewer clicks or what?

If you're targeting all RP supporters than you will be able to spend a ton still. I spent about .18-.22 per click promoting the BTO moneybomb and it spent up to 150$ on a few days.
Emptyeternity
11-01-2011, 09:25 AM
We should be marketing to michelle bachmann, herman cain, and rick perry supporters.

Marketing to ron paul supporters is singing to the choir and a waste imo.
TexMac
11-01-2011, 09:32 AM
Well, it's a moneybomb, we ARE singing to the choir. I'm actively targeting the choir and hoping it signs up to donate!
TexMac
11-01-2011, 09:34 AM
If you're targeting all RP supporters than you will be able to spend a ton still. I spent about .18-.22 per click promoting the BTO moneybomb and it spent up to 150$ on a few days.

Do you think it would be better to wait until closer to the moneybomb date to run ads? I don't mind spending some money on ads, but not 60 bucks a day for 10 days.