tangent4ronpaul
09-20-2011, 12:57 PM
On fund raising
parocks:
Well, to be honest, if I had to guess whether we're going to come up with $100K to air this, I'd say no.
Pastarocket858
well, it's going to cost that much for a half hour of primetime, if not much more.
tangent4ronpaul
[Primetime is probably out of the picture. For a major network, we'd be talking 1-2 Million. For a lesser network - maybe, but figure fringe (4-8pm) for $30-40K - That is within our budget]
Tangent4ronpaul
As to raising $100,000+, I don't see why not. We raised $650,000 for a F'n blimp for peats sake! Today's REVPAC Moneybomb has been a bit disappointing but it is coming on the coat tails of a campaign Moneybomb. It could have also been better promoted.
[REVPAC raised $87,000 in one day, despite the timing and promotion. I have no doubts we could raise $100,000+ for this project. Additionally, they have DeboraK – who loves the infomercial idea RonPaulFlix and Gigi on their grassroots advisory board. So long as we come up with something good, I see no reason the PAC wouldn't support the project]
parocks:
I think we're in pretendland with the $100K, but there's no reason not to ignore that, and just go forward with the assumption that we can achieve that money.
Ad buys – 30 second ads
Network = channel
System = company ie: Comcast, Verizon, Dish TV, etc.
Spot = one broadcast of an ad on one channel
Fringe = generally 4-8pm
Prime = 8p-1a or 2a
Super Platform – this is the best buy and largely reaches rural/conservative voters.
Subscriber Households: 41,200,000
Potential Viewers: 105,000,000
National Cable/Satellite Networks: 77 (Dish TV, Direct TV and Comcast)
Costs:
6 clusters, 390 spots – fringe: $65,000, prime: $76,600
7 clusters, 455 spots – fringe: $73,000, prime: $85,000
If we save money by going for 6 clusters, I'd suggest dropping Sports, as there just are no live games between Christmas and New Years, so viewership is likely lower.
Average cost per spot: fringe: $166, prime: $185
ADULT 39 National Networks, 65 spots
Direct TV Animal Planet / CNBC / CNN / TRU TV / Discovery Times / Fox News / Game Show Network / MSNBC / Science Channel / TNT / TV Land 8p-1a
Dish Network ABC Family / BBC / Biography Channel / Discovery Health / E! Entertainment / Lifetime / Lifetime Movie Network / Oxygen / ION / SoapNet / WE Women's Entertainment / Great American Country / The Style Network 8p-2a
National Digital Cable Networks Bravo East / Bravo West /The Cooking Channel / Discovery Times / History East / History West / History International / National Geographic / Biography / Ovation 8p-1a
MENS 27 National Networks, 65 spots
Direct TV Comedy Central / FX / Outdoor Life / Military Channel / MTV2 / SYFY / Speed Motorsports 8p-1a
Dish Network AMC / Comedy Central / Discovery Channel / FX / Fox Reality TV / G4 Tech TV / History Channel / History International / Military Channel / SYFY / SpikeTV 8p-2a
National Digital Cable Networks ESPN2 / SYFY / Golf / ESPN Classic / Bloomberg / Discovery Times / Military Channel / G4 TechTV / Science Channel 8p-1a
WOMANS 27 National Networks, 65 spots
Direct TV ABC Family / BBC America / Biography / Discovery Health / E! Entertainment / Lifetime / Lifetime Movie Network / Oxygen / Soapnet / WE / Great American Country / Style Network 8p-1a
Dish Network ABC Family / BBC / Biography / Discovery Health / E! Entertainment / Lifetime / Lifetime Movie / Oxygen / ION / SoapNet / WE / Great American Country / Style Network 8p-2a
National Digital Cable Networks Lifetime Movie Channel / Home and Garden TV East / Home and Garden TV West / WE / SoapNet / American Life / Discovery Health / Discovery Home / Fit TV / Style Network 6a-12p
NEWS 23 National Networks, 65 spots
Direct TV Bloomberg / CNBC / CNN / FOX News / CNN-HLN / MSNBC / The Weather Channel / Fox Business News 8p-1a
Dish Network Bloomberg / CNBC / Fox News / CNN-HLN / MSNBC / The Weather Channel 8a-2p
National Digital Cable Networks Bloomberg / BBC America / ESPN News / Discovery Times / Discovery Health / Current / Biography Channel / G4Tech 6a-12p
SPORTS 36 National Networks, 65 spots
Direct TV ESPN / ESPN 2 / ESPN News / ESPN Classic / Golf / NFL Network / CBS College Sports / Outdoor Channel / Speed Motorsports / ESPN U / Versus / Big 10 Network / Tennis Channel 8p-1a
Dish Network ESPN / ESPN2 / ESPN News / ESPN Classic / ESPN University / Fox Soccer / Golf Channel / NFL Network / CBS College Sports / Outdoor Channel / Speed Motorsports / Tennis Channel / HRTV Horse Racing / TVG Horse Racing / Versus 8p-2a
National Digital Cable Networks ESPN2 / Golf Channel / ESPN News / ESPN Classic / Outdoor Channel / Versus / Speed Motorsports / Fox Soccer Channel 6a-12p
ENTERTAINMENT 36 National Networks, 65 spots
Direct TV A&E / BET Jazz / Discovery Home / Do-It-Yourself Network / The Cooking Channel / Ovation / FIT TV / Food Network / Hallmark / Home and Garden TV / Travel Channel / TLC / TV Guide 8p-1a
Dish Network A&E / Discovery Home / Do-It-Yourself Network / The Cooking Channel / Food Network / Hallmark / Hallmark Movie Channel / Home and Garden TV / Ovation / Travel Channel / TV Guide 8p-2a
National Digital Cable Networks Game Show Network / SYFY / SoapNet / TV Land / BET Jazz / Discovery Kids / Discovery Tunes 6a-12p
Generation X 24 National Networks, 65 spots
Direct TV BET / Chiller / Current / Fuel / FUSE / MTV / MTV 2 / VH1 8p-1a
Dish Network BET / Current / FUSE / MTV / MTV 2 / VH1 8p-2a
National Digital Cable Networks Game Show Network / SYFY / BET Jazz / Sleuth / TV Land / FUSE / G4TechTV / Disney Kids / Disney Tunes / Science Channel 6a-12p
Markets: These are COMCAST, the 2 Satellite networks are nationwide
Philadelphia
1,700,080
Chicago
1,513,982
Boston
1,513,967
San Francisco
1,423,307
Detroit
1,365,825
Washington
1,389,525
Seattle
983,929
Atlanta
986,796
Twin Cities
907,393
Houston
833,786
New York
799,117
Pittsburgh
745,981
Miami
690,897
Indianapolis
669,624
Baltimore
639,414
West Palm/Vero Beach
619,333
Denver
605,664
Portland
549,885
Nashville
527,127
Sacramento
515,401
Grand Rapids
466,859
Flint
448,278
HLLY
414,233
Knoxville
377,416
Little Rock
368,709
Jacksonville
331,254
Naples
311,344
Salt Lake City
275,375
Memphis
273,328
Jackson,MS
254,697
Chattanooga
253,534
Richmond
243,241
Albuquerque
203,975
Sarasota
196,563
Wilkes-Barre
180,832
Huntsville
180,549
Fresno
177,811
Burlington-Plattsburg
177,572
Springfield
173,958
Roanoke
158,814
Charleston
145,652
Savannah
144,622
Spokane
143,389
Johnstown/Altoona
141,609
Colorado Springs
141,303
Evansville
138,923
Providence
138,477
Hartford
138,477
Lansing
136,742
Salisbury
132,64
South Bend
125,538
Monterey
121,846
Tallahasse
110,989
Eugene
104,853
Fort Wayne
92,706
Augusta
86,449
Wheeling
66,400
Youngstown
59,665
Panama City
53,556
Lafayette
49,952
Tupelo
47,549
Monroe,LA
47,095
Harrisonburg
46,128
New Orleans
44,940
Hattiesburg-Laurel
41,212
Grand Junction
31,355
Charlottesville
30,414
Dothan
29,682
Paducah
29,037
Cleveland
27,434
El Paso
25,203
Meridian
22,690
Erie
21,447
Shreveport,LA
16,480
Albany
9,084
Putting together a listing for Time Warner Network which has different clusters, markets and pricing structure
parocks:
Well, to be honest, if I had to guess whether we're going to come up with $100K to air this, I'd say no.
Pastarocket858
well, it's going to cost that much for a half hour of primetime, if not much more.
tangent4ronpaul
[Primetime is probably out of the picture. For a major network, we'd be talking 1-2 Million. For a lesser network - maybe, but figure fringe (4-8pm) for $30-40K - That is within our budget]
Tangent4ronpaul
As to raising $100,000+, I don't see why not. We raised $650,000 for a F'n blimp for peats sake! Today's REVPAC Moneybomb has been a bit disappointing but it is coming on the coat tails of a campaign Moneybomb. It could have also been better promoted.
[REVPAC raised $87,000 in one day, despite the timing and promotion. I have no doubts we could raise $100,000+ for this project. Additionally, they have DeboraK – who loves the infomercial idea RonPaulFlix and Gigi on their grassroots advisory board. So long as we come up with something good, I see no reason the PAC wouldn't support the project]
parocks:
I think we're in pretendland with the $100K, but there's no reason not to ignore that, and just go forward with the assumption that we can achieve that money.
Ad buys – 30 second ads
Network = channel
System = company ie: Comcast, Verizon, Dish TV, etc.
Spot = one broadcast of an ad on one channel
Fringe = generally 4-8pm
Prime = 8p-1a or 2a
Super Platform – this is the best buy and largely reaches rural/conservative voters.
Subscriber Households: 41,200,000
Potential Viewers: 105,000,000
National Cable/Satellite Networks: 77 (Dish TV, Direct TV and Comcast)
Costs:
6 clusters, 390 spots – fringe: $65,000, prime: $76,600
7 clusters, 455 spots – fringe: $73,000, prime: $85,000
If we save money by going for 6 clusters, I'd suggest dropping Sports, as there just are no live games between Christmas and New Years, so viewership is likely lower.
Average cost per spot: fringe: $166, prime: $185
ADULT 39 National Networks, 65 spots
Direct TV Animal Planet / CNBC / CNN / TRU TV / Discovery Times / Fox News / Game Show Network / MSNBC / Science Channel / TNT / TV Land 8p-1a
Dish Network ABC Family / BBC / Biography Channel / Discovery Health / E! Entertainment / Lifetime / Lifetime Movie Network / Oxygen / ION / SoapNet / WE Women's Entertainment / Great American Country / The Style Network 8p-2a
National Digital Cable Networks Bravo East / Bravo West /The Cooking Channel / Discovery Times / History East / History West / History International / National Geographic / Biography / Ovation 8p-1a
MENS 27 National Networks, 65 spots
Direct TV Comedy Central / FX / Outdoor Life / Military Channel / MTV2 / SYFY / Speed Motorsports 8p-1a
Dish Network AMC / Comedy Central / Discovery Channel / FX / Fox Reality TV / G4 Tech TV / History Channel / History International / Military Channel / SYFY / SpikeTV 8p-2a
National Digital Cable Networks ESPN2 / SYFY / Golf / ESPN Classic / Bloomberg / Discovery Times / Military Channel / G4 TechTV / Science Channel 8p-1a
WOMANS 27 National Networks, 65 spots
Direct TV ABC Family / BBC America / Biography / Discovery Health / E! Entertainment / Lifetime / Lifetime Movie Network / Oxygen / Soapnet / WE / Great American Country / Style Network 8p-1a
Dish Network ABC Family / BBC / Biography / Discovery Health / E! Entertainment / Lifetime / Lifetime Movie / Oxygen / ION / SoapNet / WE / Great American Country / Style Network 8p-2a
National Digital Cable Networks Lifetime Movie Channel / Home and Garden TV East / Home and Garden TV West / WE / SoapNet / American Life / Discovery Health / Discovery Home / Fit TV / Style Network 6a-12p
NEWS 23 National Networks, 65 spots
Direct TV Bloomberg / CNBC / CNN / FOX News / CNN-HLN / MSNBC / The Weather Channel / Fox Business News 8p-1a
Dish Network Bloomberg / CNBC / Fox News / CNN-HLN / MSNBC / The Weather Channel 8a-2p
National Digital Cable Networks Bloomberg / BBC America / ESPN News / Discovery Times / Discovery Health / Current / Biography Channel / G4Tech 6a-12p
SPORTS 36 National Networks, 65 spots
Direct TV ESPN / ESPN 2 / ESPN News / ESPN Classic / Golf / NFL Network / CBS College Sports / Outdoor Channel / Speed Motorsports / ESPN U / Versus / Big 10 Network / Tennis Channel 8p-1a
Dish Network ESPN / ESPN2 / ESPN News / ESPN Classic / ESPN University / Fox Soccer / Golf Channel / NFL Network / CBS College Sports / Outdoor Channel / Speed Motorsports / Tennis Channel / HRTV Horse Racing / TVG Horse Racing / Versus 8p-2a
National Digital Cable Networks ESPN2 / Golf Channel / ESPN News / ESPN Classic / Outdoor Channel / Versus / Speed Motorsports / Fox Soccer Channel 6a-12p
ENTERTAINMENT 36 National Networks, 65 spots
Direct TV A&E / BET Jazz / Discovery Home / Do-It-Yourself Network / The Cooking Channel / Ovation / FIT TV / Food Network / Hallmark / Home and Garden TV / Travel Channel / TLC / TV Guide 8p-1a
Dish Network A&E / Discovery Home / Do-It-Yourself Network / The Cooking Channel / Food Network / Hallmark / Hallmark Movie Channel / Home and Garden TV / Ovation / Travel Channel / TV Guide 8p-2a
National Digital Cable Networks Game Show Network / SYFY / SoapNet / TV Land / BET Jazz / Discovery Kids / Discovery Tunes 6a-12p
Generation X 24 National Networks, 65 spots
Direct TV BET / Chiller / Current / Fuel / FUSE / MTV / MTV 2 / VH1 8p-1a
Dish Network BET / Current / FUSE / MTV / MTV 2 / VH1 8p-2a
National Digital Cable Networks Game Show Network / SYFY / BET Jazz / Sleuth / TV Land / FUSE / G4TechTV / Disney Kids / Disney Tunes / Science Channel 6a-12p
Markets: These are COMCAST, the 2 Satellite networks are nationwide
Philadelphia
1,700,080
Chicago
1,513,982
Boston
1,513,967
San Francisco
1,423,307
Detroit
1,365,825
Washington
1,389,525
Seattle
983,929
Atlanta
986,796
Twin Cities
907,393
Houston
833,786
New York
799,117
Pittsburgh
745,981
Miami
690,897
Indianapolis
669,624
Baltimore
639,414
West Palm/Vero Beach
619,333
Denver
605,664
Portland
549,885
Nashville
527,127
Sacramento
515,401
Grand Rapids
466,859
Flint
448,278
HLLY
414,233
Knoxville
377,416
Little Rock
368,709
Jacksonville
331,254
Naples
311,344
Salt Lake City
275,375
Memphis
273,328
Jackson,MS
254,697
Chattanooga
253,534
Richmond
243,241
Albuquerque
203,975
Sarasota
196,563
Wilkes-Barre
180,832
Huntsville
180,549
Fresno
177,811
Burlington-Plattsburg
177,572
Springfield
173,958
Roanoke
158,814
Charleston
145,652
Savannah
144,622
Spokane
143,389
Johnstown/Altoona
141,609
Colorado Springs
141,303
Evansville
138,923
Providence
138,477
Hartford
138,477
Lansing
136,742
Salisbury
132,64
South Bend
125,538
Monterey
121,846
Tallahasse
110,989
Eugene
104,853
Fort Wayne
92,706
Augusta
86,449
Wheeling
66,400
Youngstown
59,665
Panama City
53,556
Lafayette
49,952
Tupelo
47,549
Monroe,LA
47,095
Harrisonburg
46,128
New Orleans
44,940
Hattiesburg-Laurel
41,212
Grand Junction
31,355
Charlottesville
30,414
Dothan
29,682
Paducah
29,037
Cleveland
27,434
El Paso
25,203
Meridian
22,690
Erie
21,447
Shreveport,LA
16,480
Albany
9,084
Putting together a listing for Time Warner Network which has different clusters, markets and pricing structure