Texas
09-09-2011, 10:49 AM
Social Media Marketing, Campaign Sentiment and Demographics
I touched on this in a previous thread but I think one of the most powerful ways to inform those online about the message has to do with organization, deployment and engagement. We have many types of messages on the web and it takes a lot of man power to sift through all the data. There are more than enough Ron Paul supporters here on the forum to build an organized and structured deployment and engagement strategy, but what about the implementation of this strategy?
Obviously, these are just a few of my ideas here but I was hoping to see what some of you think and if we have the type of supporters that can help increase the marketing reach of the campaign. I own a marketing company and we integrate social media and search engine strategies all the time. As I discussed before, the main problem with the deployment of a Social Media strategy is man power, companies usually need to have someone dedicated to this job or require multiple employees to put in a few hours a week. We leverage Radian6 as our social media aggregator which literally listens to everything on the social media grid, this takes a lot of time to go through these types of reports. I hope I don't get to geeky or technical for anyone but if i do, please ask questions.
Organized Like, Plus, Retweet, Buzz and Digg Campaigns
To organize a specific campaign based on the social media of choice would increase its viral ability. These types of campaigns can coincide with TV ads or other forms of traditional marketing.
Example
There could be a forum user that wants to give back to the campaign and signs up for the Facebook team. A link could be pushed out to the group and all that is needed is a simple click.
News, Video and Blog Links Organized by Demographic
If we can collect and organize links about Ron Pauls message and categorize them based on the target market then this will increase the power of the message. I have seen many messages that relate to 18+, 30+, Active Military, Veterans and more. If there was a location that any of the forum users could go to based on their demographic to see what they could post on their Facebook, Twitter, LinkedIn, etc. then it makes it easier to copy, paste and publish. It takes our forum users time to sift through enough information as it is to find the right message for them, we should make it easy for them, they are willing and ready to pass on the message. It would be important to have managers or heads of each demographic or sub groups if possible.
Example
Lets say I signed up for the Active Military demographic and received a message that a post or update has been made. In the email i received I have two links, one to watch the video or read the article and the other is a link to "Like" it on Facebook. Once again, make it 'easy' to pass on the message.
Sentiment Organization - Positive, Neutral, Negative
First we need to be able to pull in this live data and disseminate it into different types of "Sentiment". For example, we could utilize Yahoo Pipes as well as Google Alerts and build a Pipe that is related to each sentiment. We don't need to go overboard on the synonyms but we could start off with the core keywords relative to that type of sentiment, ex. Ron Paul Increases, Ron Paul Emerges, Ron Paul Widens, Ron Paul Surprises. Building each Pipe would help organize the data into its respective category and could then be used within an RSS Reader.
Example
For example, we could have teams that would focus on each of the types of sentiment. For those involved with the positive sentiment, they would become an evangelist and push that positive message through social networks as well as comment on the positive sentiment directly. For negative, the team would strategize and make a comment on a negative blog for example, asking questions and giving some positive remarks about Ron Paul. This would help bring down the negative sentiment to neutral level.
Obviously there are many other strategies and I just wanted to name a couple to see what other thoughts are on the forum. There is a tremendous power within the forum, I just think it needs to be harnessed, organized and used. I do know its a lot easier to come up with a plan than it is to implement one.
Colter
I touched on this in a previous thread but I think one of the most powerful ways to inform those online about the message has to do with organization, deployment and engagement. We have many types of messages on the web and it takes a lot of man power to sift through all the data. There are more than enough Ron Paul supporters here on the forum to build an organized and structured deployment and engagement strategy, but what about the implementation of this strategy?
Obviously, these are just a few of my ideas here but I was hoping to see what some of you think and if we have the type of supporters that can help increase the marketing reach of the campaign. I own a marketing company and we integrate social media and search engine strategies all the time. As I discussed before, the main problem with the deployment of a Social Media strategy is man power, companies usually need to have someone dedicated to this job or require multiple employees to put in a few hours a week. We leverage Radian6 as our social media aggregator which literally listens to everything on the social media grid, this takes a lot of time to go through these types of reports. I hope I don't get to geeky or technical for anyone but if i do, please ask questions.
Organized Like, Plus, Retweet, Buzz and Digg Campaigns
To organize a specific campaign based on the social media of choice would increase its viral ability. These types of campaigns can coincide with TV ads or other forms of traditional marketing.
Example
There could be a forum user that wants to give back to the campaign and signs up for the Facebook team. A link could be pushed out to the group and all that is needed is a simple click.
News, Video and Blog Links Organized by Demographic
If we can collect and organize links about Ron Pauls message and categorize them based on the target market then this will increase the power of the message. I have seen many messages that relate to 18+, 30+, Active Military, Veterans and more. If there was a location that any of the forum users could go to based on their demographic to see what they could post on their Facebook, Twitter, LinkedIn, etc. then it makes it easier to copy, paste and publish. It takes our forum users time to sift through enough information as it is to find the right message for them, we should make it easy for them, they are willing and ready to pass on the message. It would be important to have managers or heads of each demographic or sub groups if possible.
Example
Lets say I signed up for the Active Military demographic and received a message that a post or update has been made. In the email i received I have two links, one to watch the video or read the article and the other is a link to "Like" it on Facebook. Once again, make it 'easy' to pass on the message.
Sentiment Organization - Positive, Neutral, Negative
First we need to be able to pull in this live data and disseminate it into different types of "Sentiment". For example, we could utilize Yahoo Pipes as well as Google Alerts and build a Pipe that is related to each sentiment. We don't need to go overboard on the synonyms but we could start off with the core keywords relative to that type of sentiment, ex. Ron Paul Increases, Ron Paul Emerges, Ron Paul Widens, Ron Paul Surprises. Building each Pipe would help organize the data into its respective category and could then be used within an RSS Reader.
Example
For example, we could have teams that would focus on each of the types of sentiment. For those involved with the positive sentiment, they would become an evangelist and push that positive message through social networks as well as comment on the positive sentiment directly. For negative, the team would strategize and make a comment on a negative blog for example, asking questions and giving some positive remarks about Ron Paul. This would help bring down the negative sentiment to neutral level.
Obviously there are many other strategies and I just wanted to name a couple to see what other thoughts are on the forum. There is a tremendous power within the forum, I just think it needs to be harnessed, organized and used. I do know its a lot easier to come up with a plan than it is to implement one.
Colter