MASSIVE New Hampshire TV Ad Blitz!

[skiingff]

We have: $13,000 in the bank (including my $5k, and the fulfilled pledges)
+ $10,000 pledged from a rich person
------------------------------------------------------
$23,000 to spend on TV ads in N.H.!

We need to pick:
1.) Libertarian areas of N.H. that will be receptive to Paul's message
2.) T.V. channels to run the ads on, including specific shows and time periods

We are doing cable ads. Estimated $15-20 per spot. Estimated 1000-1500 spots total (at current budget), over a 3 week period: November 15 - December 5.

Any suggestions for geographic areas/TV networks to run these on?
Please look here for the Comcast cable zones in N.H. (additional zones are available from different cable companies):
http://www.comcastspotlight.com/www/73/media/maps/nh.pdf

[dsentell]

Incredible!! Way to Go !!

Sorry, I am not much help regarding NH ...........

[Shink]

Just to state the obvious: the biggest cities first and foremost. Look up population density charts.

[skiingff]

Just to state the obvious: the biggest cities first and foremost. Look up population density charts.

Well may not be so obvious for the Democratic strongholds who would never so much as look at a Republican candidate. With cable, we can do very targeted ads. But we want to target the proper demographics.

Large cities are always a default choice, you are correct, but we need to spend wisely and make sure it's the WISEST choice. Are there more libertarians in rural New Hampshire, or in the cities?

Also, the map lists the number of cable households in each zone.

[ghemminger]

Whoa I have to hand it to you ski - you have gotten to the point ....where in my opinion I would start consulting the campaign - unless you already are doing that.


CONGRATS!

[Politicallore]

The closer you get to mass the more liberals you get... I know I live in the seacoast... But this is where most of the population lyes...

Maybe go for somersworth, dover, those areas... This is where I see the most support, other than right by the mass border.

[jgmaynard]

Is there an area of NH that is NOT Libertarian? :D

Basically, I think it depends on the ad. The seacoast and the Keene area are the most liberal parts of the state - an anti-war ad there would light some SERIOUS fires.

The rest of the state is more right-wing libertarian (with the exception of Manchester, but there's a VERY strong R.W.L passion there as well). Anti-tax ads would work best in those areas.

Keep hitting on "End the War" and "End the Income Tax" in this state and we've got it! :D

JM

[katao]

Popular news shows? Seems like likely voters watch the news.

[rrcamp]

Maybe we can get the donor information from RonPaulGraphs, and check to see which towns/areas have the most doners in NH. We could then either target the ones donating the least - trying to make headway there - or target the ones donating the most - assuming they are already more libertarian leaning and willing to hear the message.

Anyway, I think any ads in any part of the state will benefit the campaign greatly. You've done an amazing job!

[BillyDkid]

We owe you and some other movers and shakers in here a lot. If we do well in NH it will be in no small part because of your efforts. Just think, if we do well in NH and then continue to do well all the way to the convention and the White House you will be a part of American history and they will be reading about this movement in history books 200 years from now just like they read about George and Thomas and Paul Revere now. I think we are making history folks.

[DrNoZone]

wow, that's impressive! Great work!

I would recommend coordinating with the campaign HQ in NH.

The one place I know for sure would be receptive though is Keene.

[Shink]

http://www.worldbook.com/wb/media?id=mp001630

Agreed--I can't personally tell you what demographic is where, but I'll look. Line your cable maps up w/the above link.

[ross11988]

$15-20 a ad?? I didnt know it was that cheap. Is it like that all over?

[ghemminger]

$15-20 a ad?? I didnt know it was that cheap. Is it like that all over?

yeah - we should setup a wensite so this can be duplicated - Are we using official RP Spots or Grassroots commercials

[ItsTime]

Lebanon/Hanover area! Grafton county Rep endorsed Ron Paul.

http://ronpauldaily.blogspot.com/2007/09/ron-paul-gets-endorsement-from-nh-state.html (from a quick google search)

I am on comcast right now I do not know why my area is not on the map.

[brumans]

I like this commercial the best:

http://www.spotrunner.com/Ads/Host/Play.aspx?cde=AQGE

[ItsTime]

may I also say whatever ad it is please include the PHONE number.

[LibertyEagle]

When will the newest ad be ready, Brandon?

http://alcpac.com/hope_prev.html

I know the plan is for a professional voiceover to be added.

[shepburn]

stop overthinking this ... population density during popular shows PERIOD.

even if it cost more...

[LibertyEagle]

may I also say whatever ad it is please include the PHONE number.

Good idea.

[cjhowe]

10,000 pledge from one person? I apologize if this has already been discussed. You may want to take a bit of that money and consult an attorney.

[DrNoZone]

10,000 pledge from one person? I apologize if this has already been discussed. You may want to take a bit of that money and consult an attorney.

Umm...what for?

[Man from La Mancha]

wow, that's impressive! Great work!

I would recommend coordinating with the campaign HQ in NH.

The one place I know for sure would be receptive though is Keene.I thought grassroots efforts had to be independent of HQ or t there is some form of penalty for one of the parties involved??

.

[Shink]

http://www.worldbook.com/wb/media?id=mp001630

Agreed--I can't personally tell you what demographic is where, but I'll look. Line your cable maps up w/the above link.

http://www.uselectionatlas.org/results/state.php?f=0&fips=33&year=2004

http://www.nhelects.com/nh-map.asp

Second link out of these 2 should be especially helpful. Apparently, you need to hit the war, the wrongs of the Bush administration, and tackle the fact that the country overwhelmingly wants out of war and the Dems support the war to this day by funding it. If there are as many 'liberals' as indicated, you may not want much focus on anti-tax sentiments. Also check out seniors for ron paul to have good talking points for the elderly.

[skiingff]

10,000 pledge from one person? I apologize if this has already been discussed. You may want to take a bit of that money and consult an attorney.

This is a nonissue - already taken care of. There are legal ways to do this, and we have already consulted his corporate attorneys.

On another note, $7,000 of pledges are still missing :cool: This could easily turn into a $30,000+ campaign.

My goal is $50,000. We'll pull in some more fundraising between now and November 10, trust me.

[kylejack]

You need to form a PAC. Maximum individual contribution is 5k. Do not coordinate with the official campaign. Do not even speak with them. Do not put Ron Paul's name in the PAC name.

[DrNoZone]

I thought grassroots efforts had to be independent of HQ or t there is some form of penalty for one of the parties involved??

.

All I meant is they should consult with them on where the ads would best be placed since I'm sure the research has already been done. I think that's perfectly legal.

[literatim]

http://www.youtube.com/watch?v=HKRzIaFw8V8

:D

[jgmaynard]

No, I don't think it is legal to coordinate with the campaign in any way as a PAC. I was chair of one for a while (the NH Liberty Alliance), and although we could say "Hey, Mr. candidate, we'd like you to take our questionnaire," even the semblance of planning with any campaign was verboten. I could be wrong - has to be a first time for everything :)

JM

[Shink]

http://www.sentinelsource.com/main.asp?sectionid=31&subsectionid=37&articleid=167668

Probably a good way to gauge things. We need MAJOR repetition of Ron Paul's name, and we need some originality. They're getting hammered by all the candidates.

How about some sign-waving in airports w/lit to hand out?

Ron should be there on all the radio programs...

[rs3515]

For future reference, here are a few sites that can be used to get some demographics data. Usually impossible to find data broken down by political affiliation, but characteristics such as economic background, housing costs, etc. can tell a lot:

http://www.census.gov/
Use the "Find An Area Profile", then drill down to each county/city.

http://factfinder.census.gov/home/saff/main.html?_lang=en
American Fact Finder

http://www.freedemographics.com/
Free Demographics

http://www.census.gov/prod/www/ccdb.html
County and City Data Book

http://www.vote-smart.org/resource_political_resources.php?category=13
Project Vote Smart

http://www.pbs.org/elections/savvydissect.html
Also here's an article about tactics used in political ads. ;)

[Lesgov]

If possible, probably channel 9(WMUR) would be the best place to put it. Many people here do not have cable and 9 covers the state.

[NH4RonPaul]

The campaign frowns on this. They are handling the TV, Radio and now Mailer ads....

I am not sure what you can do to use the money legally, look into forming a PAC.

[skiingff]

If possible, probably channel 9(WMUR) would be the best place to put it. Many people here do not have cable and 9 covers the state.

We've done Channel 9 and it's VERY expensive. We don't get the discounted rate the actual candidates do for WMUR, but we get the same rate they do for cable. That's why cable.

We ran some ads on Close-Up ($400 a pop) and Ellen ($400 a pop).

[LibertyEagle]

The campaign frowns on this. They are handling the TV, Radio and now Mailer ads....

I am not sure what you can do to use the money legally, look into forming a PAC.

The campaign frowns on what? Television ads? Where are you getting your information from?

By the way, this IS being done through a PAC.

[skiingff]

The campaign frowns on this. They are handling the TV, Radio and now Mailer ads....

I am not sure what you can do to use the money legally, look into forming a PAC.

That's not true. I've spoken with the campaign *cough* not about this though *cough*.

Yes, it is illegal to communicate with the campaign in ANY way, shape or form about PAC activities.

And now the campaign wants my domain names for a campaign they're about to roll out.

So, you're wrong about that, and plus that's not the point. You think the campaign will launch enough TV ads? Hell no. You can NEVER get enough TV ads, especially when they're probably going to spread them over multiple states and we're focusing on one state.

[mavtek]

The campaign frowns on this. They are handling the TV, Radio and now Mailer ads....

I am not sure what you can do to use the money legally, look into forming a PAC.

Huhm, one wonders where posts like this come from...

[Badger Paul]

Northern and central New Hampshire probably have the most libertarians/Buchananites and are solid RP country.

The southern part of the state is more liberal but also will probably have the most independents who would respond to an antiwar ad.

[Inflation]

What is with all the Mitt Romney Clones on this forum wanting to consult lawyers to make sure we don't offend the state with the free exercise of our liberty?
Don't live in fear of getting in trouble. It's easier to ask forgiveness than seek permission.

[Lesgov]

I haven't seen the ad yet Ski, cause I don't have cable. I saw it on the web though and think it's great. Keep up the good work. Shows what grass roots can do.

[jacmicwag]

Someone already mentioned this Ski but when you get everything square in NH, it would be great if you could write down your procedure/methods so we could duplicate your efforts in other states (like Iowa).

Go for it man!

[USPatriot36]

I thought the limit was $5,000 to a PAC. How can someone donate $10,000?

[rich34]

I thought the limit was $5,000 to a PAC. How can someone donate $10,000?

Used his wifes name maybe? :D

[Geronimo]

We need to pick:
1.) Libertarian areas of N.H. that will be receptive to Paul's message
2.) T.V. channels to run the ads on, including specific shows and time periods



Can you air the commercials on news networks like CNN and Fox news in the evenings?

[Nathan Hale]

We have: $13,000 in the bank (including my $5k, and the fulfilled pledges)
+ $10,000 pledged from a rich person
------------------------------------------------------
$23,000 to spend on TV ads in N.H.!

We need to pick:
1.) Libertarian areas of N.H. that will be receptive to Paul's message
2.) T.V. channels to run the ads on, including specific shows and time periods

We are doing cable ads. Estimated $15-20 per spot. Estimated 1000-1500 spots total (at current budget), over a 3 week period: November 15 - December 5.

Any suggestions for geographic areas/TV networks to run these on?
Please look here for the Comcast cable zones in N.H. (additional zones are available from different cable companies):
http://www.comcastspotlight.com/www/73/media/maps/nh.pdf

If I'm not mistaken, I believe that the northern half of the state is far more libertarian than the southern half. However, the northern half is also a lot less populous than the southern half. It's probably worth doing a run of ads in the north to get the name out there, but target the south central region, because that's where you'll hit Manchester, Concord, etal.

[work2win]

Something to consider is that there are still independants and republicans even in the big cities. The percentage may be small, but that percentage is of a very large number and may equal or best a smaller town where it is almost all independant/republican.

I like the idea mentioned above of hitting both the north and south areas of the state.