Debate Day Moneybomb Facebook Ad Campaign

[Thomas]

I think we should definitely run ads on Facebook for this moneybomb. The ads will link to the FB event and I will start running them as soon as there is $100.

I will be testing 20 ads for two days starting as soon as $100 is raised, the highest performing will then be used.

I will be targeting people who are Any age, live in the United States, and "Like" Ron Paul. This amounts to 376,000 people.

http://mercyhurstyal.chipin.com/moneybomb-fb-ads

5 of 10

[RonPaulRules]

Yeah you can target all Facebook members who are fans of Ron Paul, so you don't waste money on clicks.

[IDefendThePlatform]

Donated. Great Idea.

[Gage]

Bump.

[MRoCkEd]

sweet idea

[Eric21ND]

Let's rock it!

[JoshLowry]

Chipped in.

[Thomas]

thanks guys!

the other 5

[whoisjohngalt]

chipped in. bump.

[IDefendThePlatform]

Yeah you can target all Facebook members who are fans of Ron Paul, so you don't waste money on clicks.

+1

[Gage]

Donated. Great Idea.


Chipped in.


chipped in. bump.

+Rep

[notsure]

http://assets.head-fi.org/3/3a/3a65ce4a_bump1.jpg

[AniForLiberty]

bump

[Johnnymac]

Bump It! :D

http://www.youtube.com/watch?v=wTniByVXlMo

[Johnnymac]

chipped in !

[zerosdontcount]

Chippededd

[Gage]

chipped in !


Chippededd

+ Rep.

[qwerty]

Nice! :)

[zerosdontcount]

Just a question to throw out there - Instead of trying out 5 different pictures to see which works better for the money bomb, would it be possible to just put the small blue moneybomb icon up and save the money for other money bombs ads? I don't know if this is the most efficient use of money ,what do you think?

[Thomas]

Just a question to throw out there - Instead of trying out 5 different pictures to see which works better for the money bomb, would it be possible to just put the small blue moneybomb icon up and save the money for other money bombs ads? I don't know if this is the most efficient use of money ,what do you think?

If you read the OP you would see that I am testing 10 ads, not 5. They have different pictures, but the same text. The whole reason for testing is to find the most effective ads. That is, the ads with the highest click through rate. One of the ads is the blue icon however.

I started the testing campaign, it runs from 6pm EST today to 6pm on Sunday.

5 more.

[pacodever]

Chipped in! Will chip more depending on if the military gets a full paycheck on the 15th...

[Thomas]

The 20 ad testing campaign has started.

last 5.

[mport1]

Chipped in. I think every dollar spent on this type of thing will be at the very least doubled by the extra donations generated.

[IDefendThePlatform]

The 10 ad testing campaign has started.

Awesome.

[Thomas]

I added 10 more ads for a total of 20. To be safe, I think we need to get to $200 raised in case the ads are getting a lot of clicks.

[ForLibertyFight]

Chipped in. Wasn't much but better than nothing :)

[Bergie Bergeron]

How are the ads doing? Chipped in 20 bucks.

[Thomas]

How are the ads doing? Chipped in 20 bucks.

See the attachments.

[IDefendThePlatform]

Chipped in! Will chip more depending on if the military gets a full paycheck on the 15th...

+rep Welcome to the forums!

[Bergie Bergeron]

See the attachments.
Thanks !

[Thomas]

112,373 impressions
168 clicks
0.150% click through rate
$0.36 cost per click
$0.54 cost per thousand impressions
$60.26 total spent

[zerosdontcount]

Not bad!

[ForLibertyFight]

bump for good idea

[Thomas]

$208 raised! %

173,696 impressions
241 clicks
0.139% click through rate
$0.37 cost per click
$0.51 cost per thousand impressions
$89.36 spent

The testing campaign ends today at 6pm.

[Thomas]

Testing Campaign Complete
$238 raised 47%
226,800 impressions
394 clicks
0.130% click through rate
$0.38 cost per click
$0.50 cost per thousand impressions
$198 spent

5 ads performed roughly the same and will be used for the next campaign, which I will start now and run it to the day of the Moneybomb. However, it won't last long with the remaining money. Please donate if you can!

5 best performing.

[sailingaway]

Don't we need to say 'paid for grass roots not affiliated with any campaign or candidate' or something?

[Thomas]

Don't we need to say 'paid for grass roots not affiliated with any campaign or candidate' or something?

The event does say that.

[MRoCkEd]

Keep it going.

[AniForLiberty]

Bump!!

[thehighwaymanq]

This is cool! Great idea! Hopefully this begins turning a large profit! I think it has potential

[CaseyJones]

donate please :)

[Thomas]

bump!!!!!!!!!!! the ads have stopped due to lack of funds and the rate of increase in event membership has slowed

[Gage]

Bump.

[Cowlesy]

Chipped in $500.00 Get those motherf***ing ads running!!!!! This is not the time to be complacent!

[Gage]

Chipped in $500.00 Get those motherf***ing ads running!!!!! This is not the time to be complacent!

You are epic! +Rep

[whoisjohngalt]

I love you Cowlesy

[whoisjohngalt]

I love you Cowlesy

[ForLibertyFight]

Chipped in $500.00 Get those motherf***ing ads running!!!!! This is not the time to be complacent!

+2012

you are the fucking man

[MRoCkEd]

Chipped in $500.00 Get those motherf***ing ads running!!!!! This is not the time to be complacent!

Amazing, amazing!

Can we get a screen of how many impressions this brings?

[jt8025]

chipped in $25. Excuse my ignorance what are impressions? Is that if they "like" the ad?

[IDefendThePlatform]

chipped in $25. Excuse my ignorance what are impressions? Is that if they "like" the ad?

Impressions count every time the ad appears on someone's screen, regardless of whether they click it or do anything else.
More impressions are good because you don't have to pay for a clickthrough but a lot people still see the ad.

[Cowlesy]

Are these ads running again? Haven't seen one yet (probably a good thing because I guess that costs dough).

[Thomas]

Holy shite! Thanks Cowlesy! We'll be able to run the ads all the way to the moneybomb now. I'll post stats as they come in!

[jt8025]

Bump

[chri5opher]

//

[dbill27]

What about Google ads? I had a barackobama.com ad come up on a youtube video today. They seem to be similiarly priced as the facebook ads. Can anyone make a google ad?

[Shane Harris]

not mine but this needs to be seen and taken seriously because its a great design and a great idea. circulate this website and these 2012 brandings everywhere. get them to ron paul himself and jesse benton. its a perfect brand for round 2.

http://ronpauldesigns.blogspot.com/

[Shane Harris]

http://4.bp.blogspot.com/-9W_SLTmW9SE/Taqlde0-1MI/AAAAAAAAAuc/aCbGWKHaU44/s1600/ron-paul-2012.jpg

[Cowlesy]

Updates please?

[PaulConventionWV]

chipped in $25. Excuse my ignorance what are impressions? Is that if they "like" the ad?

jt I just noticed in your signature you said "brake the fundraising records." I don't think we want to do that! Let's BREAK the records!

[Cowlesy]

Any updates/stats from how the ads are doing?

[runningdiz]

bump

[Cowlesy]

Any updates??

[chri5opher]

//

[Matt Collins]

The Debate Day Money Bomb needs to raise at least $2 million dollars!

[runningdiz]

updates....