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View Full Version : Online Privacy Rules Being Developed by the FTC




bobbyw24
02-22-2011, 12:52 PM
By Brad Finkelstein

Marketers of all types have had to deal with a number of new rules regarding customer contact in recent years. Now, online marketers might have to deal with a “do not track” list if the Federal Trade Commission gets its way.

A preliminary staff report from the agency provides a framework to balance consumers’ rights to privacy with online marketing innovations that use information to develop new products and services.

The report suggested implementation of a “do not track” mechanism so consumers can choose whether to allow the collection of data regarding their online searching and browsing activities. This mechanism, FTC said, is likely to be a persistent setting on consumers’ Internet browsers.

http://www.originationnews.com/on_features/online-privacy-rules-1023500-1.html