Los Angeles public schools open doors to ‘corporate brand identity’

[Marenco]

http://www.rawstory.com/rs/2010/12/los-angeles-trend-public-schools-seeking-corporate-sponsorship/


This algebraic equation, brought to you by Coca-Cola?

Absurd as it may sound, that will soon be a figurative reality for many students in Los Angeles county, as public school officials there have announced a plan to solicit corporate sponsorship to help grow their budgets and retain staff.

In a unanimous vote, the board decided yesterday to allow "corporate brand identity" proliferation throughout the facilities of the Los Angeles Unified School District. The district's policy would allow corporate donors to earmark what programs they'd like their money to support, be they sports, arts or academic.

[silverhandorder]

Not a bad idea. Now lets take away public funding and sell the school to anyone who wants to run the business.

[sailingaway]

I'm in L.A., and parent groups solicit corporate sponsorship all the time. Their names are on banners on the school fence. Everyone knows apple contributes the computers (so kids grow up most familiar with apple), etc. Signs at point of sponsorship would be new, but how many here can say who sponsors the Star Tours ride at Disney? If corporations are willing to pay for education under that basis, terrific.

[TruckinMike]

Not a bad idea. Now lets take away public funding and sell the school to anyone who wants to run the business.

A big YES to that!

TMike