PDA

View Full Version : How to brand a disease -- and sell a cure




phill4paul
10-11-2010, 04:39 PM
If you want to understand the way prescription drugs are marketed today, have a look at the 1928 book, "Propaganda," by Edward Bernays, the father of public relations in America.

http://www.cnn.com/2010/OPINION/10/11/elliott.branding.disease/index.html?hpt=C2

phill4paul
10-11-2010, 07:08 PM
//