FrankRep
10-16-2007, 10:27 PM
Presidential Candidates & ROI: An Unusual Popularity Poll
October 16th, 2007
We've all heard about return on investment (ROI) as well as search frequency research. But what happens when we combine the two to see which of the 2008 US Presidential candidates have the highest levels of public interest (as measured by the number of online searches for each candidate's name) compared to each campaign's expenditures? Do we arrive at a rudimentary form of a Presidential campaign ROI?
http://www.epiar.com/market-research-blog/files/presidential-roi-graph.JPG
Early estimates indicate that, while Ron Paul and Hillary Clinton share a similar number of daily online searches, the amount of money they have spent differs wildly. Big spenders Mitt Romney and Barack Obama have yet to capture the curiousity of online citizens despite already spending tens of millions of dollars. Alternately, small spenders Mike Huckabee and Dennis Kucinich have disproportionately high levels of public interest compared to their undersized budgets. Perhaps the over-achieving campaigns of Huckabee, Kucinich, and Paul are a good early indicator of identifying this election's most potent dark horse candidates?
While charting the online searches for a candidate may not be the most important metric for predicting the outcome of the 2008 Presidential election, I sure would not be happy if my campaign showed an imbalanced ROI like Romney, McCain, or Giuliani!
SOURCE:
http://www.epiar.com/market-research-blog/2007/10/16/presidential-candidates-roi-an-unusual-popularity-poll/
October 16th, 2007
We've all heard about return on investment (ROI) as well as search frequency research. But what happens when we combine the two to see which of the 2008 US Presidential candidates have the highest levels of public interest (as measured by the number of online searches for each candidate's name) compared to each campaign's expenditures? Do we arrive at a rudimentary form of a Presidential campaign ROI?
http://www.epiar.com/market-research-blog/files/presidential-roi-graph.JPG
Early estimates indicate that, while Ron Paul and Hillary Clinton share a similar number of daily online searches, the amount of money they have spent differs wildly. Big spenders Mitt Romney and Barack Obama have yet to capture the curiousity of online citizens despite already spending tens of millions of dollars. Alternately, small spenders Mike Huckabee and Dennis Kucinich have disproportionately high levels of public interest compared to their undersized budgets. Perhaps the over-achieving campaigns of Huckabee, Kucinich, and Paul are a good early indicator of identifying this election's most potent dark horse candidates?
While charting the online searches for a candidate may not be the most important metric for predicting the outcome of the 2008 Presidential election, I sure would not be happy if my campaign showed an imbalanced ROI like Romney, McCain, or Giuliani!
SOURCE:
http://www.epiar.com/market-research-blog/2007/10/16/presidential-candidates-roi-an-unusual-popularity-poll/