lynnf
03-11-2010, 12:00 PM
http://www.texasobserver.org/contrarian/the-untold-story-of-perrys-win
...
There are lessons here for all candidates.
There's mounting evidence that mailers and phone banks are useless (unless you're a political consultant who wants to get paid). Obama and now Perry have shown that ground-level, person-to-person turnout efforts work.
If Democrats ever want to win a statewide race in Texas, they will have to embrace this new kind of campaign. That means ditching their beloved mailers and phone banking, and investing in turnout. (Some in the party have been making this point for years.)
If Texas Democrats still doubt the power of these campaign tactics, they need wait only seven months. Because come November, Rick Perry will show them again just how effective a turnout-based campaign can be.
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lynn
...
There are lessons here for all candidates.
There's mounting evidence that mailers and phone banks are useless (unless you're a political consultant who wants to get paid). Obama and now Perry have shown that ground-level, person-to-person turnout efforts work.
If Democrats ever want to win a statewide race in Texas, they will have to embrace this new kind of campaign. That means ditching their beloved mailers and phone banking, and investing in turnout. (Some in the party have been making this point for years.)
If Texas Democrats still doubt the power of these campaign tactics, they need wait only seven months. Because come November, Rick Perry will show them again just how effective a turnout-based campaign can be.
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lynn