tangent4ronpaul
01-20-2010, 04:16 AM
http://www.boston.com/news/local/massachusetts/articles/2010/01/20/voter_anger_caught_fire_in_final_days/
Pick the issues ppl really care about - this was a perfect storm
Brown skillfully made the election a referendum on the issue (health care), nationalizing the race when he repeatedly said he would be the 41st vote in the Senate, enough for the GOP to block the Democrats’ bill. Money poured in from around the country. His campaign had an initial budget of $1.2 million but eventually spent $13 million, about $12 million of which came in via the Internet, a campaign official said last night.
Avoid negative campaigning - can backfire
In winning, Brown withstood the most blistering assault of late attack ads the state has ever seen. As Coakley began to collapse, her campaign, Democratic Party committees, outside organized labor, and environmental and abortion rights groups bankrolled a desperate multimillion-dollar carpet bombing ad campaign in an effort to halt Brown’s surge. It backfired. The ads, some of which distorted Brown’s record, created a blowback that scorched the Democrat. Coakley entered the campaign as a well-liked politician and ended with high negative poll ratings. She will probably face withering recriminations in Democratic circles, and her weakened status could produce a challenger to her reelection in the fall.
Have a good campaign staff - TV ads were excellent
Brown’s chief consultants were battle-tested not only in bruising state elections but also at the national level. Eric Fehrnstrom, Beth Myers, and Peter Flaherty, all principals of The Shawmut Group, were veterans of Mitt Romney’s 2002 gubernatorial and 2008 presidential campaigns. They provided strategic advice, developed the communications plan, and created Brown’s distinctive and highly effective television advertisements.
It doesn't take a lot of money to campaign, you just have to really hussle and work it. THen let people know you have been
When he joined the race, Brown figured that even if he lost, it would raise his profile for a future run for statewide office. In winning a low-profile GOP primary, he doggedly roamed the state in his GMC truck, made famous in a later TV ad. But his campaign, with no budget for polling, was flying blind. In mid-December, however, the National Republican Senatorial Committee conducted a poll that showed Brown trailing Coakley by only 13 points but in a dead heat among those voters with the most intense interest in the race. The poll showed potential for his candidacy to catch fire.
There was still no response when Brown’s next ad aired, featuring him cruising the state in his pickup truck. It created a sharp contrast with Coakley, whose campaign was still off the airwaves while the candidate remained almost invisible with her run-out-the-clock strategy.
Brown worked the talk radio circuit relentlessly to raise his profile
Wooo swing and opposition voters by emphasizing common values and ground
After Christmas, the Brown campaign aired an ad beginning with black-and-white footage of John F. Kennedy extolling the value of tax cuts and then morphing into Brown completing the speech. It was risky and ridiculed by some Democrats, but it generated plenty of attention, and Coakley’s campaign did not answer with a spot of its own during its five-day run.
People will support a perceived winner
By the time public polls in early January showed the race to be competitive and then tightening, money was gushing in for Brown, as were volunteers, some from out of state.
Make it fun for people and create a buzz/energy
In the final days, his events became bigger and more boisterous, fueling support that would turn the political world upside down.
Pick the issues ppl really care about - this was a perfect storm
Brown skillfully made the election a referendum on the issue (health care), nationalizing the race when he repeatedly said he would be the 41st vote in the Senate, enough for the GOP to block the Democrats’ bill. Money poured in from around the country. His campaign had an initial budget of $1.2 million but eventually spent $13 million, about $12 million of which came in via the Internet, a campaign official said last night.
Avoid negative campaigning - can backfire
In winning, Brown withstood the most blistering assault of late attack ads the state has ever seen. As Coakley began to collapse, her campaign, Democratic Party committees, outside organized labor, and environmental and abortion rights groups bankrolled a desperate multimillion-dollar carpet bombing ad campaign in an effort to halt Brown’s surge. It backfired. The ads, some of which distorted Brown’s record, created a blowback that scorched the Democrat. Coakley entered the campaign as a well-liked politician and ended with high negative poll ratings. She will probably face withering recriminations in Democratic circles, and her weakened status could produce a challenger to her reelection in the fall.
Have a good campaign staff - TV ads were excellent
Brown’s chief consultants were battle-tested not only in bruising state elections but also at the national level. Eric Fehrnstrom, Beth Myers, and Peter Flaherty, all principals of The Shawmut Group, were veterans of Mitt Romney’s 2002 gubernatorial and 2008 presidential campaigns. They provided strategic advice, developed the communications plan, and created Brown’s distinctive and highly effective television advertisements.
It doesn't take a lot of money to campaign, you just have to really hussle and work it. THen let people know you have been
When he joined the race, Brown figured that even if he lost, it would raise his profile for a future run for statewide office. In winning a low-profile GOP primary, he doggedly roamed the state in his GMC truck, made famous in a later TV ad. But his campaign, with no budget for polling, was flying blind. In mid-December, however, the National Republican Senatorial Committee conducted a poll that showed Brown trailing Coakley by only 13 points but in a dead heat among those voters with the most intense interest in the race. The poll showed potential for his candidacy to catch fire.
There was still no response when Brown’s next ad aired, featuring him cruising the state in his pickup truck. It created a sharp contrast with Coakley, whose campaign was still off the airwaves while the candidate remained almost invisible with her run-out-the-clock strategy.
Brown worked the talk radio circuit relentlessly to raise his profile
Wooo swing and opposition voters by emphasizing common values and ground
After Christmas, the Brown campaign aired an ad beginning with black-and-white footage of John F. Kennedy extolling the value of tax cuts and then morphing into Brown completing the speech. It was risky and ridiculed by some Democrats, but it generated plenty of attention, and Coakley’s campaign did not answer with a spot of its own during its five-day run.
People will support a perceived winner
By the time public polls in early January showed the race to be competitive and then tightening, money was gushing in for Brown, as were volunteers, some from out of state.
Make it fun for people and create a buzz/energy
In the final days, his events became bigger and more boisterous, fueling support that would turn the political world upside down.