View Full Version : Ad buys - DVR or Live slots?

11-04-2009, 02:16 PM

In the 18-to-49 group of viewers — the one prized by networks because most ad sales are directed there — Fox has the biggest percentage increase, from an average rating of 2.39 (which translates into about 2.5 million viewers) for its live programs to a 2.71 rating (about 3.1 million viewers) when the three-day DVR playback results are added in.

The numbers for ABC were a 2.5 rating live (2.87 million viewers) to a 2.81 (3.27 million) after three days. CBS had a 2.62 live (just over three million) and a 2.79 (3.2 million) after three days. NBC had 1.79 live (2.05 million) and 1.91 (2.19 million) after three days.

Individual shows have gained substantially. “House,” second among all shows in its live program rating (to “Grey’s Anatomy” on ABC), became the top show in terms of commercials viewed within three days with a 5.68 rating (about 6.53 million), gaining almost 18 percent. NBC’s comedy “The Office” had one of the single biggest gains — 26 percent from its live program rating — to 3.92 (4.5 million) for its rating including playbacks.

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