heavenlyboy34
06-14-2009, 02:58 PM
Now that the State is throttling us left and right, perhaps we should try to use the media to our advantage. I found the following on ehow.com. I hope you find it useful.
HB34.
http://www.ehow.com/how_2118951_press-release-impact.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_campaign=yssp_art
Instructions
Things You'll Need:
Word Processing software
Step 1
Check for core elements.
According to Microsoft Office (http://www.ehow.com/how_2118951_press-release-impact.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_campaign=yssp_art#) Online, powerful press releases have three vital ingredients:
1. Newsworthy content
2. Proper formatting
3. Targeted and timely distribution
Step 2
Target a relevant topic.
Put your press release to the test. Ask these questions to determine how pertinent your announcement really is:
Are you addressing a real, crucial issue facing your target market?
Is your subject current and relevant for today?
Is your approach unique and your copy fresh?
Does your presentation differ significantly from your competitors?
Do you prove your claims with customer (http://www.ehow.com/how_2118951_press-release-impact.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_campaign=yssp_art#) testimonials and case study details?
Step 3
Format professionally.
Editors will read your press release only if it is properly formatted.
Your release must be written like a news article, adhering to industry
accepted standard guidelines. Set up your press release to be:
*One page in length ideally, two at maximum
*400 to 500 total words in length
*Printed on one side only
*Double-spaced
Step 4
Customize to attract.
Personalize your press release for magnetism, especially for bloggers and online journalists. A special touch will make your release stand out among hundreds of competing press announcements. While it is too demanding to customize all press releases sent, it is persuasive public relations to personalize the releases for key publications and media outlets.
Step 5
Identify appropriate media addresses.
Once you have perfected your press release for impact, search for suitable media outlets to broadcast your message. Gebbie has created a comprehensive site with professional news contacts which will guide you to assemble your own press list. You can also consult with Web companies that will send your release out for you. The top press release agency in the corporate world is PRNewswire. PR News Target boasts a file of thousands of editors covering a variety of industries.
HB34.
http://www.ehow.com/how_2118951_press-release-impact.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_campaign=yssp_art
Instructions
Things You'll Need:
Word Processing software
Step 1
Check for core elements.
According to Microsoft Office (http://www.ehow.com/how_2118951_press-release-impact.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_campaign=yssp_art#) Online, powerful press releases have three vital ingredients:
1. Newsworthy content
2. Proper formatting
3. Targeted and timely distribution
Step 2
Target a relevant topic.
Put your press release to the test. Ask these questions to determine how pertinent your announcement really is:
Are you addressing a real, crucial issue facing your target market?
Is your subject current and relevant for today?
Is your approach unique and your copy fresh?
Does your presentation differ significantly from your competitors?
Do you prove your claims with customer (http://www.ehow.com/how_2118951_press-release-impact.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_campaign=yssp_art#) testimonials and case study details?
Step 3
Format professionally.
Editors will read your press release only if it is properly formatted.
Your release must be written like a news article, adhering to industry
accepted standard guidelines. Set up your press release to be:
*One page in length ideally, two at maximum
*400 to 500 total words in length
*Printed on one side only
*Double-spaced
Step 4
Customize to attract.
Personalize your press release for magnetism, especially for bloggers and online journalists. A special touch will make your release stand out among hundreds of competing press announcements. While it is too demanding to customize all press releases sent, it is persuasive public relations to personalize the releases for key publications and media outlets.
Step 5
Identify appropriate media addresses.
Once you have perfected your press release for impact, search for suitable media outlets to broadcast your message. Gebbie has created a comprehensive site with professional news contacts which will guide you to assemble your own press list. You can also consult with Web companies that will send your release out for you. The top press release agency in the corporate world is PRNewswire. PR News Target boasts a file of thousands of editors covering a variety of industries.