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View Full Version : New slim jims! I think they are MUCH better.




madcat033
09-14-2007, 08:42 AM
What do you guys think of the new slim jims? You can see them on his website here:

http://www.ronpaul2008store.com/servlet/Detail?no=8

Personally, I LOVE these new slim jims. I think they will be significantly more effective than the old ones, and for several reasons.

First of all, it seems a lot less bland and more personal and conversational. The other one is just a couple lists your standard bio. The new one stands out because it seems more like it is speaking to the reader. Instead of "bring our troops home from no-win 'police actions'" it says "Bring the troops home, now..

Even his bio is a LOT better. Instead of the standard bio, it mentions how lobbyists never bother to talk to him. It mentions how he treated people even if they didn't have money. Again, it really seems a lot more conversational. Like when it says "Why? Because he never supports any bill..."

I think people will be a lot more likely to read and remember things written in this way. When you see bland lists of facts and events thrown at you, a lot of people will drone them out or not really absorb the facts fully. But when you integrate the facts into a conversational tone, I think people will be a LOT more likely to process the information you are giving them.

Also, it mentions how thousands have already joined. People like winners. It gives him a feeling of legitimacy. People don't like feeling alone, even if they agree with him on principles. I wish they had included more numbers, like 40,000 volunteers or something, but this is better than the other thing. Also, it mentions that he got the most donations from the military. INSTANT credibility. When you can raise the most funds, you get instant credibility.

And lastly, I like the issues he chose for the "Ron Paul Will:" section a lot better. When you start off with "end the IRS," a lot of people will dismiss you without really even considering your ideas. Starting off promoting radical changes drives people away. You can gradually tell them... hey, you know, income taxes account for 1/3rd of our income, and if we cut spending by a third we'd be at 2000 levels. Then they can realize that it's NOT impossible. But when these people have had an incom tax their entire lives, when you start by promiting such radical changes and with NO explanations (three words: "end the IRS") a lot of people will just dismiss it. Even if they WANT to end the IRS. They'll say something like "sounds good, but it'll never happen."

The old slim jim was too vague and started off with radical statements and gave no explanation. Look at the first 6 points on the old slim jim. It's got radical statements like end the IRS and end inflation. Then it says "stop financial dependency on China, Saudi Arabia..." Most people don't really understand our financial dependency on these countries, and with no explanation this statement is meaningless. And then statements like "let Americans keep more of their own money." The problem with that is, EVERY CONSERVATIVE SAYS THAT! This does not make Ron Paul stick out at all. People who don't know him won't know that he is the only conservative who will REALLY cut taxes and spending. I remember when I told someone that Ron Paul wanted to restore the Constitution, he said "Yeah, don't they all."

And even one of Ron's strongest positions, being anti-war and anti-foreign intervention, is relegated to the very last point on the old slim jim and it is still vague. "bring our troops home from no win 'police actions.'" Why be vague? Why not say bring our troops home from IRAQ! The new slim jim is MUCH better, simply saying it will bring our troops home. And it puts that first.

The issues on this new one are much better chosen and better explained. Saving $1 Trillion! This catches people's eye. Stop corporate welfare and polluters. If there is anything more hated in the general public, it is CORPORATE WELFARE. Most people don't even really understand it at all, but just the sound of it invokes extremely negative reactions.

Most importantly, IT DOESN'T MENTION ABORTION. Abortion should not be mentioned one way or the other. It's too polarizing. And his stance is complicated.

The quotes were useless. People won't really care about endorsements from people and organizations they've never heard of.

The new slim jims are great. I'll be buying tons to give them out. I think this one is EXPONENTIALLY better, and will really help Ron Paul win. I encourage everyone to switch to these new ones.

GO RON PAUL!

madcat033
09-14-2007, 08:43 AM
oh man that was way longer than I anticipated... but these slim jims are better in SO MANY WAYS. My main point is... use these ones!

These new slim jims show that the campaign is really coming up with better ways to promote Ron Paul. Ron Paul is doing his job, and now his campaign managers are coming up with much better materials and PR for him. I am very excited.

nullvalu
09-14-2007, 08:50 AM
Wow.. I thought they wanted us to stop using the ron paul revolution signs.. but... there they are in that photo..

Green Mountain Boy
09-14-2007, 09:01 AM
Just got my shipping confirmation. My new slim jims are on the way!

Joey Wahoo
09-14-2007, 09:03 AM
I just tried to order some, but the website seems to be malfunctioning.

madcat033
09-14-2007, 09:04 AM
Wow.. I thought they wanted us to stop using the ron paul revolution signs.. but... there they are in that photo..

Yeah I don't know... I heard that it was Anita Andrews that said that. I haven't been to any of her seminars. I haven't heard official word from the campaign though regarding the revolution banners.

nullvalu
09-14-2007, 09:07 AM
Whatever, I say continue doing what you're doing. If you use the "professional" looking stuff, or the "revolution" stuff... whatever we're doing it must be working because we're getting much more coverage now..

I say we're cats & we can't be hearded.. deal with it.. Hell, Ron Paul himself says he didn't start this revolution, he just joined it.

jonahtrainer
09-14-2007, 09:09 AM
Wow.. I thought they wanted us to stop using the ron paul revolution signs.. but... there they are in that photo..

I bet this picture will come out after a month or two as they transition to a more professional image. There is a lot of value to capture from the revolution signs.

This new slim-jim is much better and more readable. Every sentence is designed to capture a different demographic including the herbal gerbil organic tomato eaters that would never consider a republican. I like how it doesn't even mention he is a republican but instead says he is 'unique.'

Onward and Upward!

nullvalu
09-14-2007, 09:20 AM
I bet this picture will come out after a month or two as they transition to a more professional image. There is a lot of value to capture from the revolution signs.

Agreed, there will be a cutoff time when it's appropriate to stop using those signs, but we haven't reached that level of notoriaty yet. We have a whole country to wake up folks!! This task is not easy & we know it.. Ron Paul has said in his own speeches that he considered not running because he was afraid not enough people would be interested in what he had to say. We're proving he made the right decision. As you said, Onward and Upward!

peryton99
09-14-2007, 09:22 AM
hmmm, I don't know about that. I may have to eat all of them before I could pass them out....:p

BuddyRey
09-14-2007, 09:23 AM
I completely agree! No more worrying about people mistaking RP for "just another politician"!

madcat033
09-14-2007, 09:31 AM
mistake post. hah. bump i guess. that's what happens when you have multiple threads open in different tabs...

austin356
09-14-2007, 09:36 AM
America is two countries right now and this slim jim appeals to everyone opposite of the other slim jim and the vast majority that dont know what side they are on.


really smart move on part of the campaign. Universities are very important.

Jojo
09-14-2007, 09:40 AM
Wow.. I thought they wanted us to stop using the ron paul revolution signs.. but... there they are in that photo..

Who told you to stop using the revolution signs?? Surely nobody connected to the campaign. Ron Paul these days starts most of his speeches with "welcome to the revolution!".

Be very suspicious of people telling you that the campaign is telling us not to do this or that. The campaign is not supposed to tell us anything and they won't.

madcat033
09-14-2007, 09:45 AM
America is two countries right now and this slim jim appeals to everyone opposite of the other slim jim and the vast majority that dont know what side they are on.


really smart move on part of the campaign. Universities are very important.



I completely agree. EXCELLENT job by the campaign. I feel a lot more comfortable now, knowing that the campaign can recognize issues and improve things.

I wouldn't have handed out the other one on my campus. This one, however, I am EXCITED to give to people on campus.

Bossobass
09-14-2007, 09:57 AM
There is definitely a place in the campaign efforts for the conventional approach, but, as I've said from the beginning (and still believe strongly), there is a greater need for the unconventional approach that reaches people like me, who haven't registered or voted in many past elections because the choices were an insult to one's intelligence.

If we realize that the vast majority of eligible voters are not registered and don't pay attention to politics because of how corrupt the process has become, the effort does indeed become a revolution against the conventional wisdom.

My very-high-up friends in the ad business have explained to me the need to appear unconventional to a seen-it-all, business-as-usual, jaded population because they actually rebel against products that are sold with the age-old approaches.

The photos we took in New Hampshire of the RP crowd are different from any other campaign's photos BECAUSE of the prominence of the revolution signs. With the more conventional signage filling the rest of the picture, it says it all, IMHO.

I love the new slim jims. Fill every hand in America with one of these.

Just an opinion.

Bosso

mtmedlin
09-14-2007, 04:11 PM
If anybody is interested in the tri-fold brochures, I just got another order of 30,000. PM me and I will sell them to you for my cost of 6 cents each plus shipping. I ask that you order 1000 at a time. It really makes it easier for me.

ronpaulitician
09-14-2007, 04:25 PM
Ron Paul seems to mention the word "revolution" way too much for me to think he wouldn't want us to use the R3VOLUTION graphic.

I think initially, the campaign didn't like it, but I think they now think, "Hey, whatever works."

Patrick
09-14-2007, 04:50 PM
I just tried to order some, but the website seems to be malfunctioning.

I had trouble with the website too, then I figured out I didn't enter the zip code for shipping...gave me a weird error message...went back and entered it...worked fine....new slim jims are on their way....with some other cool stuff

Lord Xar
09-14-2007, 04:55 PM
he took out "end the IRS".. I wonder if we should still push that route.

honkywill
09-14-2007, 04:59 PM
I wonder if the campaign will provide these free to meetup groups.

I wouldn't mind canvasing people with this flyer at the local campus.

I'm really glad they put the military donations up there.

stevedasbach
09-14-2007, 05:07 PM
I think the quality of the "revolution" signs makes a difference. Some (like the ones in the photo) are really well done, with crisp clean text. Those are definitely a net plus.

Others look like they were just slapped together. Not sure they convey a positive message.

madcat033
09-14-2007, 06:11 PM
he took out "end the IRS".. I wonder if we should still push that route.



Well, I think he took it out for a few reasons. First of all, when you confront people with drastic change they will immediately dismiss you, consciously or subconsciously. People are hardwired against change. By putting "end the IRS" as one of the first things, a lot of people would immediately consider him a fringe candidate with zero chance, et cetera. Even people who WANT to get rid of the IRS.

So, I wouldn't use "end the IRS" as the first thing to promote him. You can let people learn about it on their own. Or, you can use it as long as you will be able to explain how and why he wants to get rid of the IRS.

max
09-14-2007, 06:56 PM
YES! I have been critical of the campaign marketing thus far....but these new slim jims kick ass!

The only regret is that they removed "end income taxes and IRS".

If they thought it sounded too radical..they could have put "will phase out the IRS".....

and I dont like the part about "will end forced vaccinations"...I'm all in favor of course....but that might scare Suzy Soccer Mom and comes off fringy..

All in all...it's much better than the previous edition..

Look out parking lots! Here we come

max
09-14-2007, 06:58 PM
I wonder if the campaign will provide these free to meetup groups.

I wouldn't mind canvasing people with this flyer at the local campus.

I'm really glad they put the military donations up there.

THEY ARE FREE!...My group went throu 3000 of em...i'm gonna order more

smtwngrl
09-14-2007, 07:30 PM
Wow.. I thought they wanted us to stop using the ron paul revolution signs.. but... there they are in that photo..

Maybe the idea grew on them. :D

SlapItHigh
09-14-2007, 07:30 PM
and I dont like the part about "will end forced vaccinations"...I'm all in favor of course....but that might scare Suzy Soccer Mom and comes off fringy..

As a mom, I thought that was the best line in the whole thing!! I'm thrilled that they added that line!!!! :D Moms are starting to wake up to the whole vax issue. The majority of my mom friends do not vacciante or choose to selective/delayed vax. This whole slim jim is geared towards left leaning and those are the main ones who don't agree with compulsory vaccinations. They did good with that line!

smtwngrl
09-14-2007, 07:46 PM
They look great, so I went to order some.

I didn't know if you order these from HQ and pay for them it is considered a contribution. :p

max
09-14-2007, 07:51 PM
As a mom, I thought that was the best line in the whole thing!! I'm thrilled that they added that line!!!! :D Moms are starting to wake up to the whole vax issue. The majority of my mom friends do not vacciante or choose to selective/delayed vax. This whole slim jim is geared towards left leaning and those are the main ones who don't agree with compulsory vaccinations. They did good with that line!

But do u think your circle of informed mom friends is indictitive of the mom population at large? I'm thinking that a typical mom might equate this with "Oh no...he wants kids to get polio."

I want to kill the Federal Reserve and the Department of Education, but I wouldnt put that on a slim jim because it takes a bit of instruction to explain these issues.

Patriot
09-14-2007, 07:56 PM
THEY ARE FREE!...My group went throu 3000 of em...i'm gonna order more

Where can I get them for free?

Corydoras
09-14-2007, 07:58 PM
I'm thinking that a typical mom might equate this with "Oh no...he wants kids to get polio."

Nah, typical moms don't think like doctors and public health specialists.
:p

Hurricane Bruiser
09-14-2007, 08:06 PM
Well most moms that I know of, do not like dealing with vaccinations as a forced issue. It would play well to many people.

RevolutionSD
09-14-2007, 08:11 PM
This slim jim is way better!

No Ronald Reagan, no abortion talk, my kind of flyer!

Go Ron Paul!

Mastiff
09-14-2007, 08:34 PM
THEY ARE FREE!...My group went throu 3000 of em...i'm gonna order more

What? I asked the campaign for the old jims like 3 weeks ago. I called and they said they were out and wait for the on-line store...

ksuguy
09-14-2007, 08:40 PM
I think they are both good. I loved the old slim jim for conservative crowds. I'm going to pass out a shitload of those at gunshows in the next couple of weeks.

However, that picture of Ronald Reagan can be a turn off for some people. If I was going to a rock concert or a college campus, I'd go with the new slim jim.

SlapItHigh
09-14-2007, 08:48 PM
But do u think your circle of informed mom friends is indictitive of the mom population at large? I'm thinking that a typical mom might equate this with "Oh no...he wants kids to get polio."

No, I don't think my circle of friends represents the mom population at large and I tried to be clear about that in previous post. My circle of friends represents a huge demographic of people (mostly left leaning) that RP is missing the boat on. The other Slim Jim is not going to win those people over. This one, with the help of the vax line, will be much more appealing to those people.

Yes the "average" mom doesn't research vaccinations and just follows the herd, but even many of those moms are waking up to it because their children are ending up becoming a statistic.

My "circle" of friends isn't just my 2 best buds. My local playgroup meetup has 170 moms who don't agree with forced vaccinations. Go to mothering.com and you'll find 90,000 moms who don't agree with forced vaccinations.


I want to kill the Federal Reserve and the Department of Education, but I wouldnt put that on a slim jim because it takes a bit of instruction to explain these issues.

I agree and the vax issue falls along with those. I think mentioning it is good for the demographic it is aimed for, JMHO.

Thunderbolt
09-14-2007, 08:57 PM
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