ShannonOBrien
02-03-2009, 03:11 PM
http://www.entrepreneur.com/advertising/adcolumnistroyhwilliams/article64738.html
This article talks about the most effective advertising for your money. For those who don't want to read, I'll summarize. He says that your ad needs to evoke a strong emotional response and that the best ads are billboards (which should be limited to 8 words) and radio.
I looked it up and a billboard costs $700-$2,500 a month. A 30-sec radio ad could be anywhere from $250-$2,000 depending on the time, frequency and location. I also read that a radio ad could cost $21,000 to complete but that seems a bit high to me. Share this info with your meetups. I know a lot of them are doing some kind of End the Fed outreach, so this might be of use to them too.
This article talks about the most effective advertising for your money. For those who don't want to read, I'll summarize. He says that your ad needs to evoke a strong emotional response and that the best ads are billboards (which should be limited to 8 words) and radio.
I looked it up and a billboard costs $700-$2,500 a month. A 30-sec radio ad could be anywhere from $250-$2,000 depending on the time, frequency and location. I also read that a radio ad could cost $21,000 to complete but that seems a bit high to me. Share this info with your meetups. I know a lot of them are doing some kind of End the Fed outreach, so this might be of use to them too.