Pauls' Revere
01-18-2009, 03:05 AM
Although I disagree with the concept of collecting one's shopping habits in a database with these loyalty cards. Such that you also I'm sure must provide an address and phone number or someting. However, when I read this article a thought occured to me. It is quite possible that we could use this to our advantage, Albeit sacrificing some personal info in the process. Hear me out.
The article is about tactics used by stores to raise prices without you knowing. Item #6 is about loyalty cards or what stores consider "core" shoppers. Promotions and decisions about what to stock are derived from as little as 12% - 25% of the customer base. Which also represents 65% of sales.
From Article:
And they use
this information for everything from promoting new products to deciding what to stock.
More important, stores tap this data to target customers who buy lots of groceries on a regular basis. Woolf says that as much as 65 percent of a store’s sales are derived from these core shoppers, who make up just 12 to 25 percent of its customers.
Perhaps if we decided upon a certain national chain we could boost sales of liberty minded products? sponsers? Can we set up a business and sell a product? which proceeds go to liberty causes much like Ben & Jerry did with thier political ice cream? Just brainstorming. I think this is a great opportunity for a minority (thats us) to have a great influence without much effort per se. Of course there is the privacy issue at hand but I understand.
Any thoughts?
http://finance.yahoo.com/family-home/article/106415/What-Your-Supermarket-Won't-Tell-You
The article is about tactics used by stores to raise prices without you knowing. Item #6 is about loyalty cards or what stores consider "core" shoppers. Promotions and decisions about what to stock are derived from as little as 12% - 25% of the customer base. Which also represents 65% of sales.
From Article:
And they use
this information for everything from promoting new products to deciding what to stock.
More important, stores tap this data to target customers who buy lots of groceries on a regular basis. Woolf says that as much as 65 percent of a store’s sales are derived from these core shoppers, who make up just 12 to 25 percent of its customers.
Perhaps if we decided upon a certain national chain we could boost sales of liberty minded products? sponsers? Can we set up a business and sell a product? which proceeds go to liberty causes much like Ben & Jerry did with thier political ice cream? Just brainstorming. I think this is a great opportunity for a minority (thats us) to have a great influence without much effort per se. Of course there is the privacy issue at hand but I understand.
Any thoughts?
http://finance.yahoo.com/family-home/article/106415/What-Your-Supermarket-Won't-Tell-You