Pennsylvania
12-17-2008, 01:49 PM
Today, Yahoo! Inc. announced a new global data retention policy that sets an industry-leading approach to user data privacy. This new policy strengthens Yahoo!’s relationship of trust with its 500 million users world-wide and enhances its longtime leadership on privacy.
Under the new policy, Yahoo! will anonymize user log data within 90 days with limited exceptions for fraud, security and legal obligations. Yahoo! will also expand the policy to apply not only to search log data but also page views, page clicks, ad views and ad clicks.
Yahoo! conducted a comprehensive review of its data practices across the globe. The heads of business and engineering units worked with privacy and data governance teams to thoroughly review data needs for global products and services, striving to ensure that Yahoo! retains data only long enough to serve our business and create the highest quality user experiences while maintaining the ability to fight fraud, secure systems, and meet legal obligations.
Source (http://finance.yahoo.com/news/Yahoo-Sets-New-Industry-bw-13852689.html)
Under the new policy, Yahoo! will anonymize user log data within 90 days with limited exceptions for fraud, security and legal obligations. Yahoo! will also expand the policy to apply not only to search log data but also page views, page clicks, ad views and ad clicks.
Yahoo! conducted a comprehensive review of its data practices across the globe. The heads of business and engineering units worked with privacy and data governance teams to thoroughly review data needs for global products and services, striving to ensure that Yahoo! retains data only long enough to serve our business and create the highest quality user experiences while maintaining the ability to fight fraud, secure systems, and meet legal obligations.
Source (http://finance.yahoo.com/news/Yahoo-Sets-New-Industry-bw-13852689.html)