View Full Version : A developing advertizing avenue

07-06-2008, 01:22 PM

View your favorite TV on the Internet

By Tricia Bishop | Sun reporter
July 6, 2008

Got a hankering for The Daily Show?

Or maybe the season finale of Heroes, or that Alfred Hitchcock episode you vaguely remember from childhood. How about The Simpsons, season 19, episode 13?

They're yours. It doesn't matter whether you've got a DVR - they're available online. Now. Free.


Some sites are definitely better than others, with clear show listings and easy navigation. And all are expected to get better, assuming they survive the cut, analysts said.

"They've got to start making money," said Adam Wright, director of Ipsos MediaCT, a Minneapolis market research firm that analyzes converging media and content in the telecom and technology industries.

For the most part, the sites hope to make money through advertising, embedding limited commercials throughout videos, the same way we're used to seeing them on traditional television. Except these commercials can't be skipped or fast-forwarded through as TV commercials can be nowadays with digital video recorders.


viewers are 44 percent "more engaged" with commercials they watch online than those they see on TV. That means they tend to pay attention to commercials rather than use the ads as a reason to leave the room and refill their drinks.

The television set is still the main place people turn to watch video, though the Internet is steadily gaining ground, according to Wright's research.

More than half of the country ages 12 and older has watched some kind of streaming video online. In February 2008, those who watch online viewed 19 percent of their videos on the Internet, up from 11 percent a year earlier. And they watched 70 percent of their shows on the traditional tube, down from 75 percent in 2007.

Wright's firm tracks the number of people viewing these sites, and it is still a tiny percentage, he said, "barely even registering." But he expects that to balloon during the coming years.

"I think it all boils down to they have some control over the digital media," Wright said. "This light has sort of turned on above consumers' heads."

The Internet first taught us we could get the information we wanted when we wanted it. Then music came along and taught us we could get the content we wanted on demand.

And "now video is trying to fall in line," Wright said.


"It's changing the way people consume content from a passive to a much more active [role],"




07-08-2008, 11:03 AM
Why advertise on the internet, when theres free advertising on youtube? Theres no need to spend our resources there. The best option for awaking the people is to expand outside the internet.