Limbaugh signs radio contract worth $400m

[danberkeley]

Limbaugh signs radio contract worth $400m
link to the article (http://www.ft.com/cms/s/0/15ccda8a-488c-11dd-a851-000077b07658.html) on FT.com

[Matt Collins]

I am a professional talk radio producer. Talk radio hosts are products just like anything else. Their value is determined by how much they are worth in advertising revenue. Neal Boortz (who I now think is a whore after the primary season) wrote in his book a very accurate depiction of the talk radio industry. The only job of the talk show host is to get the listener to stay tuned through the commercials. That's it.

[Primbs]

I should look for a job in that area.

[V-rod]

Good for him

[Matt Collins]

I should look for a job in that area.It's not that hard if you live in a small town. Just find an AM talk station and buy 2 hours of time a week.

[asgardshill]

I couldn't help but notice that Howard Stern got half a billion ...

[muh_roads]

Limbaugh sure has a lot of sheeple listeners.

[HOLLYWOOD]

Limbaugh is just another PARASITE on CONTROVERSY... laughing all the way to the bank.

If people don't listen, no ad buckaroos, no more Viagra for the Obese Loud Mouth aka 'Jabba the Hutt of the Airwaves', anyhoo...

He talk's Faster Than He Thinks... but people buy it all; hook line and sinker.

Stupid is, As Stupid Does

[IPSecure]

Seems high, most likely due to lack of dollar value...

[Primbs]

To be fair it is a tough business to do well in. There is lots of competition, lots of good talkers out there. It also helps if you are a good thinker, so that you have something to talk about.

The industry is shrinking as more and more corporate owned stations just go with the top eight or ten talk show hosts and syndicate them.

[mediahasyou]

Atleast limbaugh has half the politics right.