View Full Version : Recruiting for Revolution March Campaign School

06-17-2008, 06:28 AM
Learn How To Promote The Ron Paul Revolution and fight for limited Government, pro Gun, pro life Forces!

…Now a committed Grassroots activist (who is a former candidate, Small Government, pro gun, pro life lobbyist) can kick your political activism into high gear and make you more effective at the local, state and Federal level.

Do you want to be a more effective grassroots leader and manage a larger grassroots group, promote good legislation and have more successful political candidates? Would you like to achieve this and get better at organizing, fundraising and leading?

If so. I know you’ ll find this to be extremely valuable. I ‘m going to show you precisely how to run an effective grassroots campaign, lobby your representatives and build the grassroots.

Tom Lizardo, Ron Paul's Chief of Staff has been invited to speak and should attend.

Dennis Fusaro, a former national grassroots director for the Ron Paul campaign and a respected 2nd amendment lobbyists will speak.

John Tate, Ron Paul campaign former national political director will speak as well.

Mike Rothfeld, a pro life and pro gun activist, former candidate for state senate will speak.

We have high quality teachers with the right attitude, who will tell it like it is. We want to keep this exclusively for the Ron Paul activist who has demonstrated leadership experience and wants to advance to the next level in effective grassroots activism which will make a difference.

Take a class that will open your eyes to the reality of politics and what it really takes to win.

However, in order to make this class work we will need a minimum number of students to cover the expenses. If you can't make the class we can use donations as well to help cover the cost.

We can adjust the class to certain topics depending on what people want.

It will be a two day class which will hopefully meet the Wednesday and Thursday before the march. On Friday, we can visit capitol hill or continue the discussion.

The class should cost about one hundred dollars and we will probably need fifty people to sign up to make it work.

I am willing to help organize this class if Ron Paul activists are interested in attending.

You could easily pay thousands of dollars taking university level campaign classes or you can take this class from teachers who share many of Ron Paul's beliefs and have many years of experience in campaign management and lobbying.

Either P.M. or email revolutionmarchcampaignschool@gmail.com

Below will be a proposed class schedule and a sample of one of the first lectures.

06-17-2008, 06:30 AM
Day 1 - Choosing When, Where, How and Why to Fight
I. Real Nature of Politics and Politicians (2 hours)
II. Political Strategy and Tactics (6.5 hours total, see breakdown)
A. Types of Battles (1 hour)
1. Obligatory, Survival, Opportunity
2. Red Fox 4
B. Two Seasons of Politics (Legislative and Election)
1. Legislative
A. Inside Operations (1.5 hours)
1) Choosing a leader
2) Parliamentary Procedure
3) Committees and Hearings
4) Staff
5) Lobbyists
6) Executive Branch
7) Forcing the vote
B. Outside Operations (2 hours)
1) When to fight -- Goals
2) Where to fight -- targeting
3) How to fight
a) What to ask for
b) Coalitions: Pros and Cons
c) Best and better techniques [mail, phones, email etc.]
2. Election (1.5 hours)
A. Greatest myth/lie in politics
B. Lobbying
1) Survey
2) Citizen education
3) Opportunities and dangers
C. Conclusion: What you must prove (.5 hours)

III. Small group exercise(s) - optional (2 hours)

Day 2 - Keys to Victory
I. Communications (2.5 hours)
A. Written
1) Copy writing
2) Design and layout
3) Types and uses: Mail, flyers, posters, ads
B. Verbal
1) Speeches
2) Radio
3) Phones
II. Organizational Technology (2 hours)
A. Recruitment
B. Meetings
C. Lists
D. Internet and websites
III. Working with the media (1 hour)
A. Types, techniques and distinctions
B. Value
C. Getting covered
D. Responding
IV. Fundraising (3.5 hours)
A. How to raise money; principles of success
B. Techniques
1) Mail and telemarketing
2) Events
3) Face-to-face/High-dollar
4) Email and Internet technology
V. Small Group Exercise - optional (2 hours)

06-17-2008, 06:36 AM
Here is what you would expect to hear in the intro of the class.

The Real Nature of Politics and Politicians
or America’s System Works,
But Not the Way You Think!

Few of the lectures I give on political technology and campaigning make people as agitated as this one.

None is more important.

Simply put, politics is not about the common good, appealing to men’s better angels, nor serving our Lord. These may be your motivations. I pray they are mine. Occasionally, they will be a politician’s motivation.

Politics is the adjudication of power. It is the process by which people everywhere determine who rules whom.

In America, through a brilliant system of rewards and punishments, checks and balances, and diffusion of authority, we have acquired a habit and history of politics mostly without violence and excessive corruption.

The good news for you and me is that the system works.

The bad news is it is hard, and sometimes unpleasant work, for us to succeed in enacting policy.

There is absolutely no reason for you to spend your time, talent, and money in politics except for this: If you do not, laws will be written and regulations enforced by folks with little or no interest in your well-being.

The following pages may challenge everything you thought you knew about politics, and everything you have been told about politics from your high school civics teacher to the lead editorial writer in your local paper to the politics “expert” at a respected organization.

But if you read carefully and understand, you will become capable of leading a successful fight for your values.

Politicians, Not Education and Not Public Opinion, Make Policy

The first mistake most folks make when they set out on a good-faith crusade to do good is to completely misunderstand their targets.

Sometimes, activists make the local newspaper or media the target. The thinking goes, “If we can just get them to understand the problem, things will change.” It is fortunate that this is not correct, because the media in the U.S. is overwhelmingly committed to big government, gun control, and the supremacy of state-controlled education over parent controlled education.

The fact is newspapers cast no votes. The national evening news controls no elections. If this were not true, Ronald Reagan would never have been President.

An even more common mistake is to believe that the key to victory is education.

The “education is the key to political victory” theory claims that if we educate people as to the problem and the solution, then the elected officials will fall in line.


Polls show huge majorities of Americans in favor of parental notification before a minor has an abortion. Yet the mere mention of the issue drives most politicians into fits of terror. Similarly, three-quarters of the American people oppose forced-unionism and favor Right to Work laws; however, such laws exist in only 22 states.

It is important to understand the two reasons why the education theory of politics is a mistake.

First, the theory assumes no opposing “education” effort. This is rarely the case.

Polls showed a majority in California favored education choice, yet the 1992 School Voucher Referendum lost 2-1 on election day. Why? Because the NEA-teachers’ union bosses and pro-government-school-monopoly forces out-organized school choice forces, had a more focused message, and spent a lot more money.

The second, and more important, reason the “education is the key” theory fails lies in the nature of politics and politicians.

Policy in the Margins or Why Grass-Roots Politics Works

What follows is a generalized breakdown of voting in any given election:

People Percentage for Victory
100%, all people 50%, plus 1

70% eligible to vote (excludes aliens, felons, minors) 35%, plus 1

40% registered to vote (approximately 60% of eligible) 20%, plus 1

20% vote on election day (50% of registered voters) 10%, plus 1

7% almost always vote Republican
7% almost always vote Democrat
6% swing votes 3%, plus 1

Three percent of the populations plus one voter. Here is where politicians live and die.

In some local and state elections where turnout may be only 20 percent of registered voters, the margin may be far less than three percent plus one.

The average politician lives in constant fear of alienating any substantial portion of this three percent plus one voter he needs in a hotly contested race to win re-election, or to gain higher office.

What is the best way not to alienate these voters? Do nothing to make them mad, which almost always means ... do nothing.

This is why even when new politicians are elected, little seems to change. Inertia — or the status quo — is the most potent force in politics.

However, by mobilizing and directing voters rallying around a specific issue, you can change the political environment for a politician or even a group of politicians. One relatively small group can make it more costly for the politician not to act than it is for him or her to act as you want him to.

This is what I mean when I say that policy is made at the margins. Over time, the number and effectiveness of activists determines political success or failure.

This is also why the homosexual lobby, labor unions, and organized groups so often get legislation they want. They have groups of voters who can, and will, vote on their issue alone. And they often have workers and sometimes money to use against any politician who crosses them.

By becoming a grass-roots leader, you can, too.

That’s where the fun, and the danger, begins.

How Politicians React to Pressure

In a better world, you would mobilize, the politicians would immediately agree to do everything you want, the policy would be changed, and we would all live happily ever after.

Of course, it rarely happens that way.

When a provision harmful to home-schooling parents was located in the 1994 Education Bill (H.R.6), Mike Farris’ Home School Legal Defense Association directed some one million calls and letters to Congress in a three-week period. The amendment to strip out the offending language passed the U.S. House of Representatives 434-1. Another amendment by Representative Dick Armey (R-TX) to positively protect home schoolers passed 374-53.

It was a rout.

The rout occurred not just because the home schooling community was so mobilized (though they were) but because they were mobilized for a very specific purpose, to which there was virtually no organized opposition.

It was an easy decision for members of the House of Representatives.

This is not the case for most controversial issues. It is certainly not true for any legislation relating to the right to keep and bear arms or abortion or right to work.

So how will a politician react to your organized pressure when he knows there is or is certain to be, organized pressure against your position?

The first thing the politician will do is try to make you go away without giving you anything of substance. If he gives you anything of substance, then those organized on the other side will be mad.

So most politicians will try to make you quit by intimidation, explanation, or buying you off.

Many politicians — especially those used to being treated like royalty rather than public servants — may try to threaten and intimidate. Statements such as, “If you ever try something like this again, I’ll vote against you for sure,” or “I’ll tell the newspaper you’re a trouble-maker” are not uncommon. A rudely spoken, “I don’t know who you think you are, but that’s not how we do things here, and no one will work with you again” followed by a slammed-down phone receiver is another favorite.

Remember, you are not running for office. The politician is. Then remember the three percent plus one voter margin, and double your efforts to mobilize.

Before long, even this politician will go to a new tactic.

Most likely, a politician (whether or not intimidation is attempted) will seek to placate you by “explaining” what he or she calls “the political reality.” Sometimes the explanation may be made by a surrogate for the politician; a member of his staff, a lobbyist or even, in many cases, a well-known advocate for your issue.

The message usually takes the basic form of, “I’ve been doing this for a long time and believe me, I share your concerns but we just can’t pass that bill right now,” or “even if we could pass what your people want, the Governor (or President or a judge) will kill it,” or “It’s the best we could do,” or simply “We’ll lose.”

First of all, so what? Rome was not built in a day, nor is major policy passed overnight. Sometimes it may take years. But policy will never change if politicians never vote on it.

Policy is changed one vote — one politician — at a time.

Second of all, the reason this is often true is that politicians succeed in ducking difficult votes, thus preventing voters from ever knowing exactly where they stand.

Your job as a grassroots leader is to convey to the politician your supporters’ insistence on his or her personal, public and on-the-record support for your position.

Of course, you do want to pass your legislation (or defeat your opponent’s legislation), but first and foremost, you want the politician’s complete public support. As an aside, a commitment in writing is better than a verbal commitment, and a vote on the most controversial piece of the bill (not necessarily final passage) is better than a written commitment.

Private promises are worthless.

When you have insisted on the politician’s support for your position, they will then try to buy you off. Here is where the best grass-roots leaders fail.

Power and Access and Selling Out

Politics can be seductive.

The chance to rub elbows with elected officials, being looked up to by people in your community as someone in the know, invitations to and recognition at special events, being quoted in the media, helping to write “acceptable” compromise language, an appointment to some committee or task force, or even a paid job in the politician's office or campaign -- all this could be yours if you become a grassroots leader. These are the trinkets for which leaders sell out their political agenda.

Of course, most everyone thinks he is strong enough, smart enough, and committed enough not to sell out. Few people are.

Before long, instead of delivering to the politician the grassroots’ message to pass or defeat specific legislation, you become the politician’s representative, telling grass-roots activists what they must settle for.

Right now, today, decide whether you want access or power.

Access is calling a politician and having him take your call. He listens to what you want, and may or may not do it. It is what most grassroots leaders end up settling for. This is the way most non-controversial (e.g. business accounting before Enron) and high-interest versus low-opposition (e.g. farm subsidies) political business is done.

Power is the ability to tell a politician what you want, and either get it or deliver substantial pain (maybe even get a new politician) at the next election. This is the ONLY way ideological, controversial legislation can be passed or defeated (e.g. abortion, guns or homosexual special rights).

Again, I urge you to remember the three percent plus one voter.

You and your grassroots group may be able to single-handedly bring the politician down. Or perhaps you will be one of a handful of groups organizing at the next election.

No matter what, you will make it harder for the politician to win re-election, costing him extra time and money.

If the politician loses, every other elected official will fear you and your group.

If the politician wins, he (and other politicians) will remember the extra pain you caused him. And he will know you may do it again or worse. When you return to continue fighting for what you believe in, you will find him and his colleagues more willing ... and surprisingly, sometimes more gracious (though do not count on the latter; personal pleasantness is cheap coin).

As the late Everett Dirksen said, “When I feel the heat, I see the light.”

Winning in the Long Run

There is a great deal more I could tell you.

** How to recruit for your grassroots organization.

** How best to communicate with politicians.

** The differences between offensive and defensive legislative strategies.

** Choosing a leader who is an elected official (Hint: Be very careful).

** When and how to use the media.

** The best ways to raise money for the short-term and the long-term.

But what I would like to close with is the importance of taking a long-term approach to fighting for your values.

If you remember from the beginning of this article, I said the good news is that the system works.

I hope by now you see what I mean. Namely, the politicians are still subservient to the people who elected them ... to you and me.

However, most of the time, a fight to really make a difference may take years. This is especially true the further from local politics you get.

It’s true Mike Farris and the Home School Legal Defense Foundation won the battle for home schoolers in the U.S. Congress in just a few weeks as described above. But Mike Farris spent years building his organization of home schoolers. More importantly, as I noted, there was little or no opposition to the mobilized home schooling force.

Since then, in fights to pass any kind of school choice -- much more, a full tax credit -- the results have been very different. In fact, President George W. Bush easily abandoned the conservative opposition to federalized education and passed the No Child Left Behind Act with overwhelming Republican support. The size and effectiveness of the advocates of bigger government schools dwarfs the those of us who are committed to school choice.

When you first start out, expect not to be taken seriously; especially if you insist upon principle and refuse to compromise or to be bought off.

The key will be for you and your grassroots activists to aggressively make politicians pay a price for their failure to pay attention to their constituents (you and your group). Every year, every session of the legislature, you must return pushing for your principles. And every election, you must cause pain to as many politicians as possible; starting with those who claim to support your cause, but vote and act in opposition.

At the same time, you should be continually recruiting more members, raising more money, and expanding the areas in which you are active.

By doing this, you can win in the long run.

06-17-2008, 07:22 AM
Will this be affiliated with Leadership Institute?

Sounds great and if I can I'll go

Deborah K
06-17-2008, 08:22 AM
I'll be there and so will hubby! We'll make sure this gets on the revolutionmarch web site for all those activist types who intend to take this movement to the next level! Thank you Primbs!

06-17-2008, 06:29 PM
I'll be there and so will hubby! We'll make sure this gets on the revolutionmarch web site for all those activist types who intend to take this movement to the next level! Thank you Primbs!

I look forward to seeing you there. One can learn alot from these guys. You will get a real insiders perspective of what happens in campaigns and at the state houses.