JaylieWoW
04-09-2008, 04:32 PM
I've been working on an article for my company's quarterly newsletter. I wanted to start a small section in the newsletter called "Environmental Innovation" where I would research new findings on things with an environmental impact.
For this issue, I thought about starting off with a quick overview of solar energy but during my research I stumbled across algae biofuel & biomass alternatives.
I ran across an amazing statement by a Dr. Berzin at MIT who came to America from Isreal with 2 goals in mind: post doc chemistry degree & saving the planet.
You can read the full article here (http://www.loe.org/shows/segments.htm?programID=06-P13-00047&segmentID=4).
Though I was reading this as research for my algae article, I nearly jumped out of my chair cheering when I read the following passage:
BERZIN: We believe that if you want to make an environmental revolution it should not come as the law. Okay? It should come as a great business. And if it's a great business, it has life of its own. So, you don't come to the power industry and tell them, 'you guys are the worst polluters and I have to shut you down. I have to fine you for every...like a carbon tax, whatever.' I think that's the wrong approach. I think the right approach would be, 'guys, you're throwing all this CO2 away? Are you crazy? Let's make more money.' And that's how the world will change. That's how it will become a reality.
WOW! Maybe there is a small bit of hope in the world after all?
For this issue, I thought about starting off with a quick overview of solar energy but during my research I stumbled across algae biofuel & biomass alternatives.
I ran across an amazing statement by a Dr. Berzin at MIT who came to America from Isreal with 2 goals in mind: post doc chemistry degree & saving the planet.
You can read the full article here (http://www.loe.org/shows/segments.htm?programID=06-P13-00047&segmentID=4).
Though I was reading this as research for my algae article, I nearly jumped out of my chair cheering when I read the following passage:
BERZIN: We believe that if you want to make an environmental revolution it should not come as the law. Okay? It should come as a great business. And if it's a great business, it has life of its own. So, you don't come to the power industry and tell them, 'you guys are the worst polluters and I have to shut you down. I have to fine you for every...like a carbon tax, whatever.' I think that's the wrong approach. I think the right approach would be, 'guys, you're throwing all this CO2 away? Are you crazy? Let's make more money.' And that's how the world will change. That's how it will become a reality.
WOW! Maybe there is a small bit of hope in the world after all?